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Marketing And Promotional Strategy Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing And Promotional Strategy book. This book definitely worth reading, it is an incredibly well-written.
Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313
Author : James F. Engel
Publisher : Unknown
Page : 708 pages
File Size : 54,6 Mb
Release : 2000
Category : Advertising
ISBN : 1893673057
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Author : Gerard J. Tellis
Publisher : Prentice Hall
Page : 528 pages
File Size : 40,8 Mb
Release : 1997
Category : Advertising
ISBN : PSU:000047448469
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Darren Gelder,Paul Woodcock
Publisher : Nelson Thornes
Page : 88 pages
File Size : 52,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 0748771115
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Author : James F. Engel,Martin R. Warshaw,Thomas C. Kinnear
Publisher : Irwin Professional Publishing
Page : 642 pages
File Size : 48,5 Mb
Release : 1987
Category : Business & Economics
ISBN : MINN:31951P004852971
Author : Rajagopal
Publisher : Unknown
Page : 128 pages
File Size : 48,6 Mb
Release : 2016
Category : Business
ISBN : 1349707333
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Author : John Stapleton,Michael J. Thomas
Publisher : Gower Publishing, Ltd.
Page : 364 pages
File Size : 45,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0566077841
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Author : Frederick E. Webster
Publisher : Unknown
Page : 786 pages
File Size : 52,8 Mb
Release : 1971
Category : Business & Economics
ISBN : UVA:X001444554
Author : James F. Engel,Hugh G. Wales,Martin R. Warshaw
Publisher : McGraw-Hill/Irwin
Page : 668 pages
File Size : 50,5 Mb
Release : 1975
Category : Business & Economics
ISBN : MINN:319510021063977
Author : Gary W. Randazzo
Publisher : Business Expert Press
Page : 166 pages
File Size : 41,6 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781606499610
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author : James F. Engel
Publisher : Irwin Professional Publishing
Page : 651 pages
File Size : 41,8 Mb
Release : 1971
Category : Advertising
ISBN : 0256038759
Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
Page : 407 pages
File Size : 40,7 Mb
Release : 2022-09-30
Category : Business & Economics
ISBN : 9781119894896
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Author : Epure, Manuela,Mih?e?, Lorena Clara
Publisher : IGI Global
Page : 333 pages
File Size : 47,9 Mb
Release : 2018-09-28
Category : Business & Economics
ISBN : 9781522557791
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author : Stanley J. Shapiro
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 1996
Category : Marketing
ISBN : 0256212678
Author : Don E. Schultz,Stanley I. Tannenbaum
Publisher : National Textbook Company
Page : 118 pages
File Size : 43,5 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:30000113896595
