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Author : John J. Burnett
Publisher : Unknown
Page : 648 pages
File Size : 45,9 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008161064
Author : John R. Rossiter,Larry Percy
Publisher : Unknown
Page : 640 pages
File Size : 46,9 Mb
Release : 1998
Category : Advertising
ISBN : 0071155147
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Dewan & Sudarshan
Publisher : Discovery Publishing House
Page : 354 pages
File Size : 51,8 Mb
Release : 1996
Category : Electronic
ISBN : 8171413641
Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.
Author : Raghubir Dayal,Peter Zachariah,Kireet Rajpal
Publisher : Mittal Publications
Page : 342 pages
File Size : 55,7 Mb
Release : 1996
Category : Electronic
ISBN : 8170996422
Author : John H. Murphy,Liza S. Delewis
Publisher : Unknown
Page : 602 pages
File Size : 40,6 Mb
Release : 2019-09-30
Category : Electronic
ISBN : 1524992836
Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publisher : Human Kinetics
Page : 356 pages
File Size : 40,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 073606477X
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Terence A. Shimp
Publisher : Unknown
Page : 732 pages
File Size : 47,8 Mb
Release : 1993
Category : Business & Economics
ISBN : 0030767482
Author : Robert J. Eng,Morton Galper
Publisher : Prentice Hall
Page : 324 pages
File Size : 40,8 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:39000008373313
Author : John A. Quelch
Publisher : Unknown
Page : 376 pages
File Size : 53,6 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:35128000979581
Author : Marian N. Ruderman,Patricia J. Ohlott
Publisher : Unknown
Page : 68 pages
File Size : 44,7 Mb
Release : 1994
Category : Business & Economics
ISBN : IND:30000106642642
Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
Author : RAYMOND. HULL HULL (RAYMOND. PETER, DR LAURENCE J.),Laurence J. Peter
Publisher : Unknown
Page : 192 pages
File Size : 42,8 Mb
Release : 2020-10
Category : Electronic
ISBN : 1788166051
In a hierarchy, every employee rises to the level of their own incompetence.This simple maxim, defined by this classic book over 40 years ago, has become a beacon of truth in the world of work. From the civil service to multinational companies to hospital management, it explains why things constantly go wrong: promotion up a hierarchy inevitably leads to over-promotion and incompetence. Through barbed anecdotes and wry humour the authors define the problem and show how anyone, whether at the top or bottom of the career ladder, can avoid its pitfalls. Or, indeed, avoid promotion entirely!
Author : Gwyneth Moore
Publisher : A&C Black
Page : 186 pages
File Size : 48,7 Mb
Release : 2012-11-01
Category : Business & Economics
ISBN : 9782940411870
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author : Hanafizadeh, Payam
Publisher : IGI Global
Page : 249 pages
File Size : 48,8 Mb
Release : 2012-04-30
Category : Business & Economics
ISBN : 9781466608863
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Author : Don E. Schultz,William A. Robinson
Publisher : Unknown
Page : 244 pages
File Size : 48,9 Mb
Release : 1982
Category : Business & Economics
ISBN : IND:39000008449071
Author : S. A. Chunawalla
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2008
Category : Advertising
ISBN : 9350440962
Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
