Advertising Literacy For Young Audiences In The Digital Age

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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Author : Taskiran, Nurdan Oncel
Publisher : IGI Global
Page : 405 pages
File Size : 47,5 Mb
Release : 2019-11-29
Category : Language Arts & Disciplines
ISBN : 9781799815365

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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by Taskiran, Nurdan Oncel Pdf

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

Commercial Communication in the Digital Age

Author : Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann
Publisher : Walter de Gruyter GmbH & Co KG
Page : 278 pages
File Size : 55,8 Mb
Release : 2017-04-10
Category : Social Science
ISBN : 9783110416831

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Commercial Communication in the Digital Age by Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann Pdf

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Mind Over Media: Propaganda Education for a Digital Age

Author : Renee Hobbs
Publisher : W. W. Norton & Company
Page : 368 pages
File Size : 52,7 Mb
Release : 2020-10-20
Category : Education
ISBN : 9780393713510

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Mind Over Media: Propaganda Education for a Digital Age by Renee Hobbs Pdf

Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is inescapable. It’s everywhere. Students need to analyze, resist, critique—and create. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today’s digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically—not just for school but for life in a “post-truth” world, where the lines blur between entertainment, information, and persuasion. Renee Hobbs demonstrates how a global perspective on contemporary propaganda enables educators to stimulate both the intellectual curiosity and the cultural sensitivities of students. Replete with classroom and online learning activities and samples of student work, Mind Over Media provides a state-of-the-art look at the theory and practice of propaganda in contemporary society, and shows how to build learners’ critical thinking and communication skills on topics including computational propaganda, content marketing, fake news, and disinformation.

Young People's Literacies in the Digital Age

Author : Luci Pangrazio
Publisher : Routledge
Page : 178 pages
File Size : 46,8 Mb
Release : 2018-11-12
Category : Education
ISBN : 9781351395151

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Young People's Literacies in the Digital Age by Luci Pangrazio Pdf

What do young people really do with digital media? Young People's Literacies in the Digital Age aims to debunk the common myths and assumptions that are associated with young people's relationship with digital media. In contrast to widespread notions of the empowered and enabled 'digital native', the book presents a more complex picture of young people's digital lives. Focusing on the notion of 'critical digital literacies' this book tackles a number of pressing questions that are often ignored in media hype and political panics over young people’s digital media use, including: In what ways can digital media enhance, shape or constrain identity representation and communication? How do digital experiences map onto young people’s everyday lives? What are young people’s critical understandings of digital media and how did they develop these? What are the dominant understandings young people have of digital media and in whose interests do they work? These questions are addressed through the findings of a year of fieldwork with groups of young people aged 14 to 19 years. Over the course of eight chapters, the experiences and views of these young people are explored with reference to various academic literatures, such as digital literacies, media and communication studies, critical theory and youth studies. Starting with their early socialisation into the digital context, the book traces the continuities, contradictions and conflicts they encounter as part of their practices. Written in a detailed but accessible manner, this book develops a unique perspective on young people’s digital lives.

Library Services for Children and Young People

Author : Carolynn Rankin,Avril Brock
Publisher : Facet Publishing
Page : 273 pages
File Size : 53,8 Mb
Release : 2012-11-23
Category : Language Arts & Disciplines
ISBN : 9781856047128

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Library Services for Children and Young People by Carolynn Rankin,Avril Brock Pdf

A vision for children’s library services in the next decade. This book provides a sound background to all aspects of library provision for 6–18 year olds. It is designed to support the strategic planning and delivery of library services and programmes at a local community level or in schools. The book outlines a vision for children’s library services in the next decade and carves out a strategy for engaging with the challenges and opportunities for children’s librarians and policy makers in the Google environment. This book is accessible, informative and inspiring and offers practitioners the knowledge, ideas and confidence to work in partnership with other key professionals in delivering services and programmes. It provides an evidence base, which promotes and encourages the development of effective library services for children and young people. The case studies, scenarios and vignettes, drawn from UK and international sources, show that the key issues have an international dimension, and the similarities and differences in service provision will be of interest to many. In addition to the two editors, chapters are contributed by a range of internationally known practitioners and academics, offering a wide perspective. Case studies at the end of each section complement themes and practices from previous chapters while rooting the discussion in a specific context. The book is organized into four parts: • Children’s library services – policy, people and partnerships • Connecting and engaging – reaching your audience and catching the latest wave (acknowledging the role of technology) • Buildings, design and spaces – libraries for children and young people • Issues for professional practice. Readership: This book is essential reading for all senior library practitioners, children’s librarians and school librarians, subject co-ordinators, and managers in schools. It will also be of value for all postgraduate students on CILIP accredited library and information management courses.

Handbook of Research on Media Literacy in the Digital Age

Author : Yildiz, Melda N.
Publisher : IGI Global
Page : 532 pages
File Size : 45,8 Mb
Release : 2015-12-02
Category : Education
ISBN : 9781466696686

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Handbook of Research on Media Literacy in the Digital Age by Yildiz, Melda N. Pdf

With the current ubiquity of technological tools and digital media, having the skillset necessary to use and understand digital media is essential. Integrating media literacy into modern day education can cultivate a stronger relationship between technology, educators, as well as students. The Handbook of Research on Media Literacy in the Digital Age presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture. Presenting pedagogical strategies as well as practical research and applications of digital media in various aspects of culture, society, and education, this publication is an ideal reference source for researchers, educators, graduate-level students, and media specialists.

Screen-obsessed: Parenting In The Digital Age

Author : Wonsun Shin,May O Lwin
Publisher : World Scientific
Page : 193 pages
File Size : 42,9 Mb
Release : 2019-10-25
Category : Computers
ISBN : 9789811203886

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Screen-obsessed: Parenting In The Digital Age by Wonsun Shin,May O Lwin Pdf

Screen-obsessed: Parenting in the Digital Age is the first book solely focusing on parental supervision of children's media use. This book distills important information regarding how parents can effectively guide their offspring living in the multimedia environment. This book discusses an extensive range of theories, issues, and subjects of parental mediation. Readers will discover how parental mediation works, new and traditional theoretical facets, and how this knowledge can be applied in various settings pertinent to the family.

Advertising in the Digital Age

Author : Sevil Yesiloglu,Joyce Costello
Publisher : SAGE Publications Limited
Page : 210 pages
File Size : 44,8 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9781529677973

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Advertising in the Digital Age by Sevil Yesiloglu,Joyce Costello Pdf

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 53,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Youth Drinking Cultures in a Digital World

Author : Antonia Lyons,Tim McCreanor,Ian Goodwin,Helen Moewaka Barnes
Publisher : Taylor & Francis
Page : 244 pages
File Size : 42,6 Mb
Release : 2017-02-24
Category : Health & Fitness
ISBN : 9781317338338

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Youth Drinking Cultures in a Digital World by Antonia Lyons,Tim McCreanor,Ian Goodwin,Helen Moewaka Barnes Pdf

Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.

The Transition of Respiratory Care: from Child to Adult

Author : Alexandra M. Nanzer,Peter J. Barry,Brian D. Kent
Publisher : European Respiratory Society
Page : 191 pages
File Size : 47,7 Mb
Release : 2024-06-01
Category : Medical
ISBN : 9781849841795

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The Transition of Respiratory Care: from Child to Adult by Alexandra M. Nanzer,Peter J. Barry,Brian D. Kent Pdf

One in five adolescents have special healthcare needs; one in 10 face limitations to daily activities due to chronic illness or disability. Taken alongside the ever-changing societal landscape and the multifaceted psychological aspects of adolescence, these statistics underline the need to recognise adolescents and young adults as a distinct patient population with unique healthcare needs. This Monograph addresses this need. Opening with chapters that discuss health inequalities, adolescent psychology and treatment adherence, the book goes on to cover specific respiratory diseases and the requirements of their adolescent subjects. Readers will find this Monograph a useful and interesting insight into adolescent health.

Media Literacy in the Digital Age

Author : Justin Healey
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2019-07
Category : Electronic
ISBN : 1925339963

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Media Literacy in the Digital Age by Justin Healey Pdf

Many of us, particularly young consumers, are constantly connected online and increasingly informed by digital media. For the first time, Australians¿ use of online news has surpassed traditional offline news sources. In this confusing age of misinformation, how do we make sense of media messages? Media literacy and education are essential tools; we need to be able to tell fact from fiction in news that is rapidly and pervasively generated by multiple sources via websites and digital platforms, including social media. This book is a timely guide aimed at teachers and students, featuring expert advice on how to promote the necessary skills to access, understand, question, critically analyse and evaluate digital media. If we are to bewell-informed and entertained by online content, it is important that we understand the news media environment and our engagement with it, in all of its factual, social and ethical dimensions. How is `fake news¿ spread, and how can you detect it? What sources should you trust, and why?

Young People, Popular Culture and Education

Author : Chris Richards
Publisher : A&C Black
Page : 197 pages
File Size : 55,9 Mb
Release : 2011-02-17
Category : Education
ISBN : 9781847065445

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Young People, Popular Culture and Education by Chris Richards Pdf

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