Cases In Advertising Management

Author : Larry D. Kelley,Donald W. Jugenheimer
Publisher : M E Sharpe Incorporated
Page : 120 pages
File Size : 48,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 0765622610

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Cases in Advertising Management by Larry D. Kelley,Donald W. Jugenheimer Pdf

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Author : Kelley
Publisher : M.E. Sharpe
Page : 146 pages
File Size : 45,5 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628763

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Cases in Advertising Management by Kelley Pdf

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Author : U. C. Mathur
Publisher : New Age International
Page : 17 pages
File Size : 44,6 Mb
Release : 2005
Category : Electronic
ISBN : 9788122415940

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Advertising Management Text And Cases by U. C. Mathur Pdf

The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.

Author : Larry D. Kelley,Kim Bartel Sheehan
Publisher : Routledge
Page : 243 pages
File Size : 54,7 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000414103

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Advertising Management in a Digital Environment by Larry D. Kelley,Kim Bartel Sheehan Pdf

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 318 pages
File Size : 54,7 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477648

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Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe Pdf

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Page : 236 pages
File Size : 51,8 Mb
Release : 2007
Category : Advertising
ISBN : 0742538362

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Cases in Advertising and Marketing Management by Edd Applegate,Art Johnsen Pdf

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 47,5 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

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Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author : Edd Applegate,Edd
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2007
Category : Advertising
ISBN : 8190445472

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Cases In Advertising & Marketing Management, 1/e by Edd Applegate,Edd Pdf

Author : Charles H. Patti,John H. Murphy
Publisher : John Wiley & Sons
Page : 298 pages
File Size : 41,7 Mb
Release : 1978
Category : Advertising
ISBN : 0471869996

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Advertising Management by Charles H. Patti,John H. Murphy Pdf

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 45,7 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : Paul Copley
Publisher : Routledge
Page : 447 pages
File Size : 42,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136380433

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Marketing Communications Management by Paul Copley Pdf

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Author : Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Publisher : Springer
Page : 474 pages
File Size : 51,8 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9783030130206

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Social Marketing in Action by Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil Pdf

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Author : Manendra Mohan
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 48,5 Mb
Release : 1989
Category : Advertising
ISBN : 0074517805

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Advertising Management by Manendra Mohan Pdf

Author : Terence R. Nevett
Publisher : Ntc Publishing Group
Page : 132 pages
File Size : 43,7 Mb
Release : 1992-01-01
Category : Business & Economics
ISBN : 0844233692

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Cases in Advertising Management by Terence R. Nevett Pdf

Author : Thomas V. Bonoma
Publisher : Simon and Schuster
Page : 552 pages
File Size : 41,5 Mb
Release : 1984
Category : Management
ISBN : 9780029037201

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Managing Marketing by Thomas V. Bonoma Pdf