African Luxury Branding

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African Luxury Branding

Mehita Iqani
African Luxury Branding Book PDF

Author : Mehita Iqani
Publisher : Taylor & Francis
Page : 80 pages
File Size : 44,9 Mb
Release : 2022-12-23
Category : Business & Economics
ISBN : 9781000814187

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African Luxury Branding by Mehita Iqani Pdf

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands create visual material speaking to complex sensibilities of culture, nature, and future. Iqani shows how powerful brand narratives and strategies reveal ethical and ideological messages that function to re-position Africa in an increasingly congested global marketplace of ideas. In acknowledging that there is a strong political validity to recognizing the importance of African brands staking their claim in luxury, this book also problematizes the role these brands play in the promotion of luxury discourses, advancing the project of capitalism and their contribution to broader patterns of inequality. Shedding new light not only on luxury branding strategies but also on the idea of a luxurious global “Africanicity” and on the complex cultural politics of South Africa, African Luxury Branding will be of interest to advanced students and researchers in disciplines, including Critical Advertising Studies, African Studies, Media and Communications.

Luxury Brands in Emerging Markets

G. Atwal,D. Bryson
Luxury Brands in Emerging Markets Book PDF

Author : G. Atwal,D. Bryson
Publisher : Springer
Page : 254 pages
File Size : 40,5 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781137330536

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Luxury Brands in Emerging Markets by G. Atwal,D. Bryson Pdf

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Luxury Brands in Emerging Markets

G. Atwal,D. Bryson
Luxury Brands in Emerging Markets Book PDF

Author : G. Atwal,D. Bryson
Publisher : Springer
Page : 214 pages
File Size : 54,9 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781137330536

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Luxury Brands in Emerging Markets by G. Atwal,D. Bryson Pdf

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Marketing Brands in Africa

Samuelson Appau
Marketing Brands in Africa Book PDF

Author : Samuelson Appau
Publisher : Springer Nature
Page : 276 pages
File Size : 41,9 Mb
Release : 2021-09-11
Category : Business & Economics
ISBN : 9783030772048

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Marketing Brands in Africa by Samuelson Appau Pdf

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

African Luxury

Mehita Iqani,Simidele Dosekun
African Luxury Book PDF

Author : Mehita Iqani,Simidele Dosekun
Publisher : Intellect (UK)
Page : 0 pages
File Size : 41,5 Mb
Release : 2020-01-15
Category : Aesthetics, African
ISBN : 1789382211

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African Luxury by Mehita Iqani,Simidele Dosekun Pdf

Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, this collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent.

Routledge Handbook of Humanitarian Communication

Lilie Chouliaraki,Anne Vestergaard
Routledge Handbook of Humanitarian Communication Book PDF

Author : Lilie Chouliaraki,Anne Vestergaard
Publisher : Routledge
Page : 486 pages
File Size : 41,5 Mb
Release : 2021-09-30
Category : Social Science
ISBN : 9781315363486

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Routledge Handbook of Humanitarian Communication by Lilie Chouliaraki,Anne Vestergaard Pdf

The Routledge Handbook of Humanitarian Communication is an authoritative and comprehensive guide to research in the academic sub-field of humanitarian communication. It is broadly focused on communication that presents human vulnerability as a cause for public concern and encompasses communication with respect to humanitarian aid and development as well as human rights and "humanitarian" wars. Recent years have seen the expansion of critical scholarship on humanitarian communication across a range of academic fields, sharing recognition of the centrality of media and communications to our understanding of humanitarianism as an agent of transnational power, global governance and cosmopolitan solidarity. The Handbook brings into dialogue these diverse fields, their theoretical frameworks and methodological approaches as well as the public debates that lie at the heart of the contemporary politics of humanitarianism. It consolidates existing knowledge and maps out this emerging field as an important site of interdisciplinary knowledge production on media, communication and humanitarianism. As such, the Handbook is not simply a collection of texts sharing a similar theme. It is a coherent intellectual contribution which systematizes current critical scholarship in terms of Domains, Methods and Issues and sets an agenda of emerging and evolving research priorities in the field. Consisting of 26 chapters written by international scholars, who have contributed to laying the foundation of the field, this volume provides an essential guide to the key ideas, issues, concepts and debates of humanitarian communication.

Africa in Fashion

Ken Kweku Nimo
Africa in Fashion Book PDF

Author : Ken Kweku Nimo
Publisher : Laurence King Publishing
Page : 359 pages
File Size : 45,6 Mb
Release : 2022-05-05
Category : Design
ISBN : 9781529419856

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Africa in Fashion by Ken Kweku Nimo Pdf

Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands. Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewellery the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.

Origin and Branding in International Market Entry Processes

Silva, Carlos Francisco e
Origin and Branding in International Market Entry Processes Book PDF

Author : Silva, Carlos Francisco e
Publisher : IGI Global
Page : 313 pages
File Size : 47,6 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781668466155

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Origin and Branding in International Market Entry Processes by Silva, Carlos Francisco e Pdf

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

The Diaspora's Role in Africa

Stella-Monica N. Mpande
The Diaspora s Role in Africa Book PDF

Author : Stella-Monica N. Mpande
Publisher : Routledge
Page : 234 pages
File Size : 54,8 Mb
Release : 2021-11-07
Category : Political Science
ISBN : 9781351031646

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The Diaspora's Role in Africa by Stella-Monica N. Mpande Pdf

Africans living in the diaspora have a unique position as potential agents of change in helping to address Africa’s political and socioeconomic challenges. In addition to sending financial remittances, their multiple, hybrid identities in and out of geographical and psychocultural spaces allow them to play a role as cultural and political ambassadors to foster social change and sustainable development back in their African homelands. However, this hybrid position is not without challenges, and this book reflects some of the conundrums faced by members of the diaspora as they negotiate their relationships with their home countries. The author uses her lived experiences and empirical research to ask: are members of the diaspora conduits of Western cultural hegemony at the cost of their traditional preservation and meaningful development in Africa? How does the Western media’s portrayal of Africa as the "Dark Continent" in the 21st century influence their decision-making process to invest back home? How could African nations’ governments manage their relationships with citizens abroad to motivate them to invest in their home countries? How do some citizen-residents in Africa and African Diaspora communities perceive each other in the context of Africa’s development? How could the African Diaspora collaborate with citizen-residents across growth sectors to impact Africa’s development? The book hopes to inspire agents of change within the diaspora and features diverse African entrepreneurs’ success stories and their experiences of tackling these challenges. The book will be of interest to aspiring entrepreneurs, researchers across African studies, and the expanding and vibrant field of diaspora research.

Digital Public Relations and Marketing Communication Trends in Africa

Anne W. Njathi,Brandi Watkins
Digital Public Relations and Marketing Communication Trends in Africa Book PDF

Author : Anne W. Njathi,Brandi Watkins
Publisher : Taylor & Francis
Page : 223 pages
File Size : 51,8 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9781040039540

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Digital Public Relations and Marketing Communication Trends in Africa by Anne W. Njathi,Brandi Watkins Pdf

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Michael W. Obal,Nina Krey,Christian Bushardt
Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era Book PDF

Author : Michael W. Obal,Nina Krey,Christian Bushardt
Publisher : Springer
Page : 896 pages
File Size : 45,5 Mb
Release : 2015-12-12
Category : Business & Economics
ISBN : 9783319118154

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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era by Michael W. Obal,Nina Krey,Christian Bushardt Pdf

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Fashion Marketing in Emerging Economies Volume II

Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Fashion Marketing in Emerging Economies Volume II Book PDF

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 296 pages
File Size : 51,8 Mb
Release : 2022-12-12
Category : Business & Economics
ISBN : 9783031070785

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Fashion Marketing in Emerging Economies Volume II by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

The Seven Dimensions of Branding

Muyiwa Kayode
The Seven Dimensions of Branding Book PDF

Author : Muyiwa Kayode
Publisher : AuthorHouse
Page : 125 pages
File Size : 47,8 Mb
Release : 2011-08-31
Category : Business & Economics
ISBN : 9781463434274

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The Seven Dimensions of Branding by Muyiwa Kayode Pdf

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

Fashion & Luxury Marketing

Michael R. Solomon,Mona Mrad
Fashion Luxury Marketing Book PDF

Author : Michael R. Solomon,Mona Mrad
Publisher : SAGE
Page : 517 pages
File Size : 54,8 Mb
Release : 2022-04-14
Category : Business & Economics
ISBN : 9781529765403

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Fashion & Luxury Marketing by Michael R. Solomon,Mona Mrad Pdf

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Africans Investing in Africa

T. McNamee,M. Pearson,W. Boer
Africans Investing in Africa Book PDF

Author : T. McNamee,M. Pearson,W. Boer
Publisher : Springer
Page : 338 pages
File Size : 46,5 Mb
Release : 2015-05-21
Category : Business & Economics
ISBN : 9781137542809

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Africans Investing in Africa by T. McNamee,M. Pearson,W. Boer Pdf

Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors.