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Author : United States. Small Business Administration
Publisher : Unknown
Page : 88 pages
File Size : 51,6 Mb
Release : 1966
Category : Sales promotion
ISBN : SRLF:D0008213803
Author : David Horchover
Publisher : Capstone
Page : 0 pages
File Size : 45,5 Mb
Release : 2002-04-03
Category : Business & Economics
ISBN : 1841121967
Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Author : A. Toop, R. Elliott, P. Choudhury,R. Elliott,A. Toop
Publisher : Orient Blackswan
Page : 172 pages
File Size : 40,7 Mb
Release : 1991
Category : Electronic
ISBN : 8125007822
Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.
Author : Gerard J. Tellis
Publisher : Prentice Hall
Page : 528 pages
File Size : 54,6 Mb
Release : 1997
Category : Advertising
ISBN : PSU:000047448469
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 43,8 Mb
Release : 2010-04-03
Category : Business & Economics
ISBN : 9780749460051
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author : Tony Yeshin
Publisher : Cengage Learning
Page : 0 pages
File Size : 49,9 Mb
Release : 2006
Category : Advertising
ISBN : 1844801616
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.
Author : Don E. Schultz,William A. Robinson
Publisher : N T C Business Books
Page : 520 pages
File Size : 40,6 Mb
Release : 1982
Category : Business & Economics
ISBN : PSU:000015705204
Includes index
Author : Bir Singh
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2006
Category : Sales management
ISBN : 8126128259
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Author : Robert C. Blattberg,Scott A. Neslin
Publisher : Pearson
Page : 513 pages
File Size : 49,7 Mb
Release : 1990
Category : Sales promotion
ISBN : 013442302X
Author : Alfred Gross
Publisher : Unknown
Page : 520 pages
File Size : 44,7 Mb
Release : 1961
Category : Marketing
ISBN : UOM:49015001091470
Author : Pundrik Mishra
Publisher : Global India Publications
Page : 316 pages
File Size : 43,9 Mb
Release : 2009-12
Category : Sales management
ISBN : 9380228457
Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
Author : Darren Gelder,Paul Woodcock
Publisher : Nelson Thornes
Page : 88 pages
File Size : 55,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0748771115
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 282 pages
File Size : 43,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438649
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author : John A. Quelch
Publisher : Unknown
Page : 376 pages
File Size : 45,6 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:35128000979581
Author : Scott A. Neslin
Publisher : Unknown
Page : 98 pages
File Size : 50,7 Mb
Release : 2002
Category : Sales promotion
ISBN : 0965711412