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Author : John A. Quelch
Publisher : Unknown
Page : 376 pages
File Size : 52,6 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:35128000979581
Author : Don E. Schultz,William A. Robinson
Publisher : Unknown
Page : 244 pages
File Size : 55,7 Mb
Release : 1982
Category : Business & Economics
ISBN : IND:39000008449071
Author : Bir Singh
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2006
Category : Sales management
ISBN : 8126128259
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Author : John J. Burnett
Publisher : Unknown
Page : 648 pages
File Size : 52,9 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008161064
Author : Steve Ogden-Barnes,Stella Minahan
Publisher : Business Expert Press
Page : 197 pages
File Size : 40,5 Mb
Release : 2015-01-12
Category : Business & Economics
ISBN : 9781631570483
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Author : Robert J. Eng,Morton Galper
Publisher : Prentice Hall
Page : 324 pages
File Size : 47,7 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:39000008373313
Author : S. A. Chunawalla
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 2008
Category : Advertising
ISBN : 9350440962
Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
Author : Samsinar MD Sidin,Ajay K. Manrai
Publisher : Springer
Page : 655 pages
File Size : 45,8 Mb
Release : 2015-06-25
Category : Business & Economics
ISBN : 9783319173207
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Page : 682 pages
File Size : 47,8 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 8174466398
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 51,6 Mb
Release : 2010-04-03
Category : Business & Economics
ISBN : 9780749460051
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author : United States. Small Business Administration
Publisher : Unknown
Page : 88 pages
File Size : 53,8 Mb
Release : 1966
Category : Sales promotion
ISBN : SRLF:D0008213803
Author : Dr. Saibal Roy
Publisher : Sankalp Publication
Page : 246 pages
File Size : 47,9 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 9788194556442
New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.
Author : M J Mathew
Publisher : Unknown
Page : 128 pages
File Size : 54,8 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 8185813361
Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publisher : Human Kinetics
Page : 356 pages
File Size : 48,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 073606477X
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Dewan & Sudarshan
Publisher : Discovery Publishing House
Page : 354 pages
File Size : 42,7 Mb
Release : 1996
Category : Electronic
ISBN : 8171413641
Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.