Audience Economics

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Audience Economics

Philip M. Napoli
Audience Economics Book PDF

Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 254 pages
File Size : 49,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0231126522

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Audience Economics by Philip M. Napoli Pdf

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Audience Economics

Philip M. Napoli
Audience Economics Book PDF

Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 249 pages
File Size : 40,6 Mb
Release : 2003
Category : Television advertising
ISBN : 9780231126533

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Audience Economics by Philip M. Napoli Pdf

How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.

A Handbook of Cultural Economics

Ruth Towse
A Handbook of Cultural Economics Book PDF

Author : Ruth Towse
Publisher : Edward Elgar Publishing
Page : 457 pages
File Size : 40,8 Mb
Release : 2011-01-01
Category : Social Science
ISBN : 9780857930576

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A Handbook of Cultural Economics by Ruth Towse Pdf

The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up-to-date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: economics of art (including auctions, markets, prices, anthropology), artists' labour markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, and welfare economics.

Handbook of Media Management and Economics

Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Publisher : Psychology Press
Page : 747 pages
File Size : 49,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780805850031

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Handbook of Media Management and Economics by Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth Pdf

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

The Handbook of Media Audiences

Virginia Nightingale
The Handbook of Media Audiences Book PDF

Author : Virginia Nightingale
Publisher : John Wiley & Sons
Page : 562 pages
File Size : 43,8 Mb
Release : 2011-03-21
Category : Social Science
ISBN : 9781444340501

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The Handbook of Media Audiences by Virginia Nightingale Pdf

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

The Economics Of The Arts

Mark Blaug
The Economics Of The Arts Book PDF

Author : Mark Blaug
Publisher : Routledge
Page : 218 pages
File Size : 41,7 Mb
Release : 2019-07-16
Category : Social Science
ISBN : 9781000316278

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The Economics Of The Arts by Mark Blaug Pdf

The economics of the Arts is a new field with a small but rapidly-growing literature, which has emerged in recent years out of the eagerness of economists to apply their techniques to hitherto untried areas and the recognition by Arts administrators of the rapidly increasing economic pressures on the Arts. This book of readings is the first of its kind. Of the 16 articles, 8 are directly concerned with the Arts in America; the other 8 deal with the British scene. What can economics say about so non-economic a subject as the Arts? Obviously, finance for the Arts involves economic considerations. But in addition, economics provides, among other things, a logic of rational choice, and the economists' style of thinking, therefore, is adaptable to any problem of choice in respect of any set of goals, whether they be economic goals or not. Then, there is the question of whether economics can provide a case for public support for the Arts, that is, whether the State should subsidize the Arts. This is a familiar problem in the economics of welfare but its application to the Arts raises novel questions and even economists are not agreed on whether economics can provide such a rationale. Also, there is the question of criteria for public expenditure on the Arts, assuming that the case for some public expenditure has been made. Can economists tell us how much the State should spend on the Arts? Surely, they can help us with a host of other questions: should museums and galleries charge fees; should museums ever sell off parts of their collections; can the Arts economize on their expenditures; how can modern music be most effectively encouraged by public funds; are ticket prices an important element in the demand for the Arts; and does the low pay of artists discourage individuals from taking up artistic occupations?

International Benchmarks for University Departments of Economics & Finance

Primary Research Group
International Benchmarks for University Departments of Economics Finance Book PDF

Author : Primary Research Group
Publisher : Primary Research Group Inc
Page : 183 pages
File Size : 55,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781574401486

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International Benchmarks for University Departments of Economics & Finance by Primary Research Group Pdf

This report, based on data from major economics and finance departments in the USA, Australia, France, Germany, Italy, South Korea, China, Austria, Turkey, Poland, the Czech Republic and many other countries, presents nearly 200 pages of data on the inner life of the world's academic departments of econmics and finance. Among issues covered are: trends in the popularity of a broad range of courses, departmental governance and politics, budget and funding outlook, relations with the college library, practices to attract international students, use of technology, budget support and management practices to develop associated research institutes, for fee consulting and other services beyond academia, efforts in executive education, and many other issues of interest to department chairmen and other university and departmental officials.

Media Economics and Management

Sathya Prakash Elavarthi,Sunitha Chitrapu
Media Economics and Management Book PDF

Author : Sathya Prakash Elavarthi,Sunitha Chitrapu
Publisher : Taylor & Francis
Page : 155 pages
File Size : 44,8 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781000455540

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Media Economics and Management by Sathya Prakash Elavarthi,Sunitha Chitrapu Pdf

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

A Modern Guide to Sports Economics

Koning, Ruud H.,Kesenne, Stefan
A Modern Guide to Sports Economics Book PDF

Author : Koning, Ruud H.,Kesenne, Stefan
Publisher : Edward Elgar Publishing
Page : 384 pages
File Size : 45,7 Mb
Release : 2021-10-26
Category : Sports & Recreation
ISBN : 9781789906530

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A Modern Guide to Sports Economics by Koning, Ruud H.,Kesenne, Stefan Pdf

This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides opportunities to test economic theories.

How Economics Should Be Done

David C. Colander,Huei-chun Su
How Economics Should Be Done Book PDF

Author : David C. Colander,Huei-chun Su
Publisher : Edward Elgar Publishing
Page : 128 pages
File Size : 41,8 Mb
Release : 2024-06-01
Category : Electronic
ISBN : 9781786435903

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How Economics Should Be Done by David C. Colander,Huei-chun Su Pdf

David Colander has been writing about economic methodology for over 30 years, but he goes out of his way to emphasize that he does not see himself as a methodologist. His pragmatic methodology is applicable to what economists are doing and attempts to answer questions that all economists face as they go about their work. The articles collected in this volume are divided, with the first part providing a framework underlying Colander’s methodology and introducing Colander’s methodology for economic policy within that framework. Part two presents Colander’s view on the methodology for microeconomics, while part three looks at Colander’s methodology for macroeconomics. The book closes with discussions of broader issues.

Economics and Hermeneutics

Don Lavoie
Economics and Hermeneutics Book PDF

Author : Don Lavoie
Publisher : Routledge
Page : 612 pages
File Size : 43,9 Mb
Release : 2005-07-28
Category : Business & Economics
ISBN : 9781134929634

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Economics and Hermeneutics by Don Lavoie Pdf

Economics and Hermeneutics looks at the ways that hermeneutics might help economists address problems such as entrepreneurship, price theory, rational expectations, monetary theory, welfare economics and economic policy.

Economics of Agricultural Development

George W. Norton,Jeffrey Alwang,William A. Masters
Economics of Agricultural Development Book PDF

Author : George W. Norton,Jeffrey Alwang,William A. Masters
Publisher : Taylor & Francis
Page : 475 pages
File Size : 54,5 Mb
Release : 2021-08-01
Category : Business & Economics
ISBN : 9781000417609

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Economics of Agricultural Development by George W. Norton,Jeffrey Alwang,William A. Masters Pdf

Economics of Agricultural Development examines the causes, severity, and effects of poverty, population growth, and malnutrition in developing countries. It discusses potential solutions to these problems, progress made in many countries in recent years, and the implications of globalization for agriculture, poverty, and the environment. Topics covered in the book include: Means for utilizing agricultural surpluses to further overall economic development The sustainability of the natural resource environment Gender issues in relation to agriculture and resource use The contribution of improved technologies to agricultural development The importance of agricultural policies and institutions to development and trade Actions to encourage more rapid agricultural and economic development This new edition reflects the following developments: Growth in environmental challenges due to climate change Continued progress in agricultural and economic development in many low-income countries while other countries and regions are being left behind Continued growth in demand for higher-valued farm products This book is essential reading for undergraduate students seeking to understand the economics of agricultural development and the world food system, including environmental and human consequences, international trade, and capital flows. It contains a wealth of real-world case studies and is accompanied by a website.

The Economics of Agricultural Development

George W. Norton,Jeffrey Alwang,William A. Masters
The Economics of Agricultural Development Book PDF

Author : George W. Norton,Jeffrey Alwang,William A. Masters
Publisher : Routledge
Page : 459 pages
File Size : 47,7 Mb
Release : 2014-06-03
Category : Business & Economics
ISBN : 9781134710225

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The Economics of Agricultural Development by George W. Norton,Jeffrey Alwang,William A. Masters Pdf

Persistent problems with poverty, rapid population growth and malnutrition in many developing countries are among the most serious issues facing the world today. This book examines the causes, severity and effects of these problems, as well as potential solutions. The authors consider the implications of globalization of goods, services and capital for agriculture, poverty and the environment; and identify linkages in the world food system, stressing how agricultural and economic situations in poor countries affect industrialized nations and vice versa. Focusing on the role that agriculture can play in improving economic and nutritional wellbeing and how that role might be enhanced, this book is essential reading.

Doing Economics

Marc F. Bellemare
Doing Economics Book PDF

Author : Marc F. Bellemare
Publisher : MIT Press
Page : 205 pages
File Size : 52,8 Mb
Release : 2022-05-10
Category : Business & Economics
ISBN : 9780262543552

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Doing Economics by Marc F. Bellemare Pdf

A guide for research economists: how to write papers, give talks, navigate the peer-review process, advise students, and more. Newly minted research economists are equipped with a PhD’s worth of technical and scientific expertise but often lack some of the practical tools necessary for “doing economics.” With this book, economics professor Marc Bellemare breaks down the components of doing research economics and examines each in turn: communicating your research findings in a paper; presenting your findings to other researchers by giving a talk; submitting your paper to a peer-reviewed journal; funding your research program through grants (necessary more often than not for all social scientists); knowing what kind of professional service opportunities to pursue; and advising PhD, master’s, and undergraduate students. With increasing data availability and decreasing computational costs, economics has taken an empirical turn in recent decades. Academic economics is no longer the domain only of the theoretical; many young economists choose applied fields when the time comes to specialize. Yet there is no manual for surviving and thriving as a professional research economist. Doing Economics fills that gap, offering an essential guide for research economists at any stage of their careers.

The Economics of Art and Culture

Karol J. Borowiecki,Charles M. Gray,James Heilbrun
The Economics of Art and Culture Book PDF

Author : Karol J. Borowiecki,Charles M. Gray,James Heilbrun
Publisher : Cambridge University Press
Page : 315 pages
File Size : 53,7 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9781009464314

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The Economics of Art and Culture by Karol J. Borowiecki,Charles M. Gray,James Heilbrun Pdf

Designed for courses covering the economics of the arts and arts management, this textbook introduces the economic tools and theories needed for collecting and analysing data in preparation for successful careers in the cultural or public sectors. The extensive use of real-world data makes the book an invaluable resource.