Media Economics And Management

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Media Economics and Management

SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu
Media Economics and Management Book PDF

Author : SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu
Publisher : Routledge Chapman & Hall
Page : 168 pages
File Size : 41,9 Mb
Release : 2021-09-28
Category : Electronic
ISBN : 113850596X

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Media Economics and Management by SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu Pdf

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behavior, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film, and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and is marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalizing the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy, sociology as well as for professionals in media industries.

Media Economics and Management

Elavarthi Sathya Prakash,Sunitha Chitrapu
Media Economics and Management Book PDF

Author : Elavarthi Sathya Prakash,Sunitha Chitrapu
Publisher : Routledge India
Page : 0 pages
File Size : 42,8 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 1003199216

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Media Economics and Management by Elavarthi Sathya Prakash,Sunitha Chitrapu Pdf

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Publisher : Routledge
Page : 746 pages
File Size : 53,9 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135611682

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth Pdf

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Media and Management

Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen
Media and Management Book PDF

Author : Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen
Publisher : U of Minnesota Press
Page : 112 pages
File Size : 49,6 Mb
Release : 2021-09-14
Category : Social Science
ISBN : 9781452966038

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Media and Management by Rutvica Andrijasevic,Melissa Gregg,Marc Steinberg,Julie Yujie Chen Pdf

An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.

Media Economics

Alison Alexander,James Owers,Rodney A. Carveth,C. Ann Hollifield,Albert N. Greco
Media Economics Book PDF

Author : Alison Alexander,James Owers,Rodney A. Carveth,C. Ann Hollifield,Albert N. Greco
Publisher : Routledge
Page : 351 pages
File Size : 45,8 Mb
Release : 2003-12-08
Category : Language Arts & Disciplines
ISBN : 9781135623784

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Media Economics by Alison Alexander,James Owers,Rodney A. Carveth,C. Ann Hollifield,Albert N. Greco Pdf

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran
Media Management and Economics Research in a Transmedia Environment Book PDF

Author : Alan B. Albarran
Publisher : Routledge
Page : 295 pages
File Size : 41,9 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969349

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Understanding Media Economics

Gillian Doyle
Understanding Media Economics Book PDF

Author : Gillian Doyle
Publisher : SAGE
Page : 193 pages
File Size : 50,8 Mb
Release : 2002-04-04
Category : Language Arts & Disciplines
ISBN : 9781412931861

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Understanding Media Economics by Gillian Doyle Pdf

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Management and Economics of Communication

M. Bjørn Rimscha
Management and Economics of Communication Book PDF

Author : M. Bjørn Rimscha
Publisher : Walter de Gruyter GmbH & Co KG
Page : 523 pages
File Size : 51,8 Mb
Release : 2020-06-08
Category : Language Arts & Disciplines
ISBN : 9783110589542

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Management and Economics of Communication by M. Bjørn Rimscha Pdf

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

The Media Economy

Alan B. Albarran
The Media Economy Book PDF

Author : Alan B. Albarran
Publisher : Taylor & Francis
Page : 204 pages
File Size : 50,6 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9781000997781

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The Media Economy by Alan B. Albarran Pdf

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

Media Management

Bernd W. Wirtz
Media Management Book PDF

Author : Bernd W. Wirtz
Publisher : Springer Nature
Page : 321 pages
File Size : 52,5 Mb
Release : 2020-09-11
Category : Business & Economics
ISBN : 9783030479138

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Media Management by Bernd W. Wirtz Pdf

“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

African Language Media

Abiodun Salawu
African Language Media Book PDF

Author : Abiodun Salawu
Publisher : Routledge
Page : 259 pages
File Size : 51,6 Mb
Release : 2020-11-16
Category : Social Science
ISBN : 9781000224016

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African Language Media by Abiodun Salawu Pdf

This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa.

Media Management Matters

Ulrike Rohn,Tom Evens
Media Management Matters Book PDF

Author : Ulrike Rohn,Tom Evens
Publisher : Routledge
Page : 239 pages
File Size : 49,7 Mb
Release : 2020-03-13
Category : Business & Economics
ISBN : 9780429560415

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Media Management Matters by Ulrike Rohn,Tom Evens Pdf

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

The Economics and Financing of Media Companies

Robert G. Picard
The Economics and Financing of Media Companies Book PDF

Author : Robert G. Picard
Publisher : Fordham Univ Press
Page : 274 pages
File Size : 53,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780823232567

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The Economics and Financing of Media Companies by Robert G. Picard Pdf

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Understanding Media Economics

Gillian Doyle
Understanding Media Economics Book PDF

Author : Gillian Doyle
Publisher : SAGE
Page : 377 pages
File Size : 40,5 Mb
Release : 2013-04-17
Category : Social Science
ISBN : 9781446291344

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Understanding Media Economics by Gillian Doyle Pdf

"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

A Research Agenda for Media Economics

Alan B. Albarran
A Research Agenda for Media Economics Book PDF

Author : Alan B. Albarran
Publisher : Edward Elgar Publishing
Page : 208 pages
File Size : 42,8 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781788119061

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A Research Agenda for Media Economics by Alan B. Albarran Pdf

Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.