B2b Versus B2c Marketing Major Differences Along The Supply Chain Of Fast Moving Consumer Goods Fmcg

Author : Hauke Barschel
Publisher : GRIN Verlag
Page : 29 pages
File Size : 40,6 Mb
Release : 2007-09-27
Category : Electronic
ISBN : 9783638781893

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B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) by Hauke Barschel Pdf

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.

Author : Sebastian Meyer
Publisher : GRIN Verlag
Page : 19 pages
File Size : 48,5 Mb
Release : 2007-06-13
Category : Business & Economics
ISBN : 9783638726078

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Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG) by Sebastian Meyer Pdf

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Author : Sebastian Meyer
Publisher : GRIN Verlag
Page : 40 pages
File Size : 44,5 Mb
Release : 2007-09
Category : Electronic
ISBN : 9783638770293

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Major Differences Along the Supply Chain Between B2B and B2C Marketing with Regard to "Fast-Moving-Consumer-Goods" (FMCG) by Sebastian Meyer Pdf

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Author : Hongxiu Li,Matti Mäntymäki,Xianfeng Zhang
Publisher : Springer
Page : 372 pages
File Size : 50,8 Mb
Release : 2014-11-22
Category : Computers
ISBN : 9783662455265

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Digital Services and Information Intelligence by Hongxiu Li,Matti Mäntymäki,Xianfeng Zhang Pdf

This book constitutes the refereed conference proceedings of the 13th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2014, held in Sanya, China, in November 2014. The 32 revised full papers presented were carefully reviewed and selected from 42 submissions. They are organized in the following topical sections: digital services, digital society, and digital business.

Author : Yoshiki Shimomura,Koji Kimita
Publisher : Springer Science & Business Media
Page : 539 pages
File Size : 53,6 Mb
Release : 2012-09-19
Category : Technology & Engineering
ISBN : 9783642328466

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The Philosopher's Stone for Sustainability by Yoshiki Shimomura,Koji Kimita Pdf

Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of products and services. We are now struggling with many awkward issues related to sustainability, but IPS2 is expected to be the “philosopher’s stone” for solving these issues. Following the pattern of conferences held in Cranfield in 2009, Linköping in 2010, and Braunschweig in 2011, the fourth International CIRP Conference on Industrial Product-Service Systems, held on November 8-9, 2012, in Tokyo, will cover various aspects of IPS2. Topics planned for this year’s conference reflect the latest IPS2 information in both the natural sciences and humanities and include case studies from various industries. IPS2 is still a relatively new field, so it is important to keep track of the entire context in order to promote more cross-sectional cooperation between multimodal fields and disciplines. The fourth International CIRP Conference on Industrial Product-Service Systems will serve as a vital platform for such collaborations and the discussion of new scientific ideas.

Author : Anonim
Publisher : Pearson South Africa
Page : 148 pages
File Size : 48,5 Mb
Release : 2007
Category : Communication in marketing
ISBN : 1868917401

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FCS marketing communication L2 by Anonim Pdf

Author : Dr.D.David Winster Praveenraj,Mrs. B.Nandini,Ms. Bushra Tasleem
Publisher : Archers & Elevators Publishing House
Page : 404 pages
File Size : 43,9 Mb
Release : 2024-07-02
Category : Antiques & Collectibles
ISBN : 9789394958241

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MARKETING MANAGEMENT by Dr.D.David Winster Praveenraj,Mrs. B.Nandini,Ms. Bushra Tasleem Pdf

Author : Dave Chaffey,PR Smith
Publisher : Taylor & Francis
Page : 691 pages
File Size : 46,7 Mb
Release : 2017-03-31
Category : Business & Economics
ISBN : 9781317276739

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Digital Marketing Excellence by Dave Chaffey,PR Smith Pdf

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Author : Ray Donnelly
Publisher : Routledge
Page : 273 pages
File Size : 41,8 Mb
Release : 2010-09-08
Category : Business & Economics
ISBN : 9781136442247

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CIM Coursebook: Delivering Customer Value through Marketing by Ray Donnelly Pdf

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Author : Dave Chaffey,Paul Russell Smith
Publisher : Routledge
Page : 530 pages
File Size : 43,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750689458

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EMarketing EXcellence by Dave Chaffey,Paul Russell Smith Pdf

Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.

Author : PR Smith,Dave Chaffey
Publisher : Routledge
Page : 530 pages
File Size : 53,8 Mb
Release : 2008-06-20
Category : Business & Economics
ISBN : 9781136406966

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eMarketing eXcellence by PR Smith,Dave Chaffey Pdf

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Author : Henk W Volberda,Rick M. A. Hollen,Joana R. Pereira,Jatinder S. Sidhu,Kevin Heij
Publisher : SAGE Publications Limited
Page : 632 pages
File Size : 50,5 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781529612738

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Strategic Management by Henk W Volberda,Rick M. A. Hollen,Joana R. Pereira,Jatinder S. Sidhu,Kevin Heij Pdf

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

Author : Erik Roscam Abbing
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 43,7 Mb
Release : 2017-10-05
Category : Business & Economics
ISBN : 9781350034464

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Brand-driven Innovation by Erik Roscam Abbing Pdf

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Author : Dave Chaffey,Fiona Ellis-Chadwick
Publisher : Pearson UK
Page : 614 pages
File Size : 49,5 Mb
Release : 2019-02-05
Category : Business & Economics
ISBN : 9781292241623

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Digital Marketing by Dave Chaffey,Fiona Ellis-Chadwick Pdf

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Author : RAVINDAR TOMAR
Publisher : Global India Publications
Page : 324 pages
File Size : 52,5 Mb
Release : 2009-12
Category : Industrial productivity
ISBN : 9380228554

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COMMERCIAL OPERATIONS MANAGEMENT: Process and Technology to Support Commercial Activities by RAVINDAR TOMAR Pdf

Not every organisation today has a functional department called 'operations' but they will all undertake operations activities because every organisation produces goods and/or delivers services. Commercial operations management has made a significant contribution to society by playing a role in areas such as increasing productivity, providing better quality goods and servces and improving working conditions. Productivity has been increased through such measures as the use of technology and new production methods. This book describes all these important aspects of commercial operations management.