Big Little Legends How Everyday Leaders Build Irresistible Brands

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Big Little Legends: How Everyday Leaders Build Irresistible Brands

Gair Maxwell
Big Little Legends How Everyday Leaders Build Irresistible Brands Book PDF

Author : Gair Maxwell
Publisher : Page Two Press
Page : 350 pages
File Size : 43,9 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 1774581663

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Big Little Legends: How Everyday Leaders Build Irresistible Brands by Gair Maxwell Pdf

Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.

Big Little Legends: How Everyday Leaders Build Irresistible Brands

Gair Maxwell
Big Little Legends How Everyday Leaders Build Irresistible Brands Book PDF

Author : Gair Maxwell
Publisher : Page Two Press
Page : 350 pages
File Size : 49,9 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 1774581663

Get Book

Big Little Legends: How Everyday Leaders Build Irresistible Brands by Gair Maxwell Pdf

Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.

How To Write And Sell Great Short Stories

Linda M. James
How To Write And Sell Great Short Stories Book PDF

Author : Linda M. James
Publisher : John Hunt Publishing
Page : 211 pages
File Size : 52,7 Mb
Release : 2011-12-09
Category : Language Arts & Disciplines
ISBN : 9781780993621

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How To Write And Sell Great Short Stories by Linda M. James Pdf

How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!

Businesswise - Words of Wisdom for Small Businesses with Big Ambitions

Andy Coote,Mindy Gibbins-Klein
Businesswise Words of Wisdom for Small Businesses with Big Ambitions Book PDF

Author : Andy Coote,Mindy Gibbins-Klein
Publisher : Ecademy Press
Page : 238 pages
File Size : 41,6 Mb
Release : 2007-04
Category : Small business
ISBN : 9781905823130

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Businesswise - Words of Wisdom for Small Businesses with Big Ambitions by Andy Coote,Mindy Gibbins-Klein Pdf

A collaboration among more than 20 business experts, this book looks at the whole process of setting up a new business with success in mind. A wide range of topics is covered, including business set up and vision, marketing, selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, and collaboration.

Selling With Dignity

Harry Spaight
Selling With Dignity Book PDF

Author : Harry Spaight
Publisher : Unknown
Page : 206 pages
File Size : 42,8 Mb
Release : 2021-09-27
Category : Electronic
ISBN : 1956353011

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Selling With Dignity by Harry Spaight Pdf

In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to get people to buy our wares? Is it sales automation? Artificial Intelligence? Selling is getting to be more and more challenging. The pressure is on. Companies are spending untold sums of money to grow their businesses. Salespeople are being viewed as robots who are mechanically calling and emailing with little to no relationship building. Accountants are looking at spreadsheets of activity and view the craft of sales as something that can be achieved as simply doing a task. Why are some successful and others are not? They do not understand the nuances of personality, relationships, and the skills required to bring in new business. Customers and clients desire to be treated well. Many prefer to bypass people altogether and buy what they need without human interaction. Who can be trusted these days? There are all kinds of scams, misrepresentations, and con artists taking advantage of people. People at their core prefer to do business with people who can be trusted, who do what is right and put others' interests over their own. But where are these types of salespeople? Many salespeople are only thinking about their own livelihood and quotas. They aren't thinking about service to others. They often don't even have the time to serve others after they sell their product or service and they have already moved on to the next customer (victim). Selling With Dignity takes a different approach. Instead of viewing people as numbers and machines, salespeople can be dignified in their approach. Selling is an honorable profession when it is done right. When sellers feel they are valuable and have integrity and respect, this opens the door for better conversations and eventually relationships. This book puts an end to sleazy sales tactics and proves Selling With Dignity can be done and it leads to massive success.

Shout Her Lovely Name

Natalie Serber
Shout Her Lovely Name Book PDF

Author : Natalie Serber
Publisher : Houghton Mifflin Harcourt
Page : 245 pages
File Size : 40,7 Mb
Release : 2012
Category : Fiction
ISBN : 9780547634524

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Shout Her Lovely Name by Natalie Serber Pdf

A collection of stories about the complicated and powerful ties between mothers and daughters.

I Want That!

Thomas Hine
I Want That Book PDF

Author : Thomas Hine
Publisher : Harper Collins
Page : 244 pages
File Size : 48,9 Mb
Release : 2003-10-14
Category : History
ISBN : 0060959835

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I Want That! by Thomas Hine Pdf

Shopping has a lot in common with sex. Just about everybody does it. Some people brag about how well they do it. Some keep it a secret. And both provide ample opportunities to make foolish choices. Choosing and using objects is a primal human activity, and I Want That! is nothing less than a portrait of humanity as the species that shops. It explores the history of acquisition -- finding, choosing, spending -- from our amber-coveting Neolithic forebears to Renaissance nobles who outfitted themselves for power to twenty-first-century bargain hunters looking for a good buy on eBay. I Want That! explores the minds of shoppers in the quest to nourish and feed fantasies, to define individuality, to provide for family, and to satisfy the needs for celebration, power, and choice -- all of which lead us to malls, boutiques, websites, and superstores.

Sales Ain't That Damn Hard

Velecia L Williams
Sales Ain t That Damn Hard Book PDF

Author : Velecia L Williams
Publisher : Unknown
Page : 116 pages
File Size : 51,6 Mb
Release : 2021-02-18
Category : Electronic
ISBN : 9798599924425

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Sales Ain't That Damn Hard by Velecia L Williams Pdf

This a little "black book" on how to make sales an easy task. It is JUST a conversation. In this book, you will see how fun it is.

Kinky Delivery Service

Author Dixit
Kinky Delivery Service Book PDF

Author : Author Dixit
Publisher : Unknown
Page : 90 pages
File Size : 51,5 Mb
Release : 2021-07-28
Category : Electronic
ISBN : 9798545504800

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Kinky Delivery Service by Author Dixit Pdf

When Sharon and Luke decided to open a BDSM toys shop, the plan was to grow it into a big business. Sharon decided that since it's a kinky business, she'll use a premium kinky delivery service as her order winner. It worked, but at Luke's expense. This story details the adventures of Luke, in the course of serving his Mistress, and her business. Ps: Contains extreme degradation.

Storm the Norm

Anisha Motwani
Storm the Norm Book PDF

Author : Anisha Motwani
Publisher : Rupa Publications India
Page : 283 pages
File Size : 42,9 Mb
Release : 2016-01-26
Category : Advertising
ISBN : 812913702X

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Storm the Norm by Anisha Motwani Pdf

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top. Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Great Known: What Science Knows of the Spiritual World (1924) [harmonic Series, Early Editions]: 4

John Emmelt Richardson
Great Known What Science Knows of the Spiritual World 1924 harmonic Series Early Editions 4 Book PDF

Author : John Emmelt Richardson
Publisher : Palala Press
Page : 420 pages
File Size : 40,8 Mb
Release : 2018-03-02
Category : History
ISBN : 1379052742

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Great Known: What Science Knows of the Spiritual World (1924) [harmonic Series, Early Editions]: 4 by John Emmelt Richardson Pdf

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Authentic

Paul Van Doren
Authentic Book PDF

Author : Paul Van Doren
Publisher : Vertel Publishing
Page : 401 pages
File Size : 47,5 Mb
Release : 2021-04-27
Category : Biography & Autobiography
ISBN : 9781641120258

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Authentic by Paul Van Doren Pdf

In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. You may not have known their creator, but you certainly know the shoes: for more than four generations, Vans shoes have been synonymous with cool. Now in Authentic, a memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream. Authentic is a celebration of Van Doren's remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue. Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans — skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High — made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. The book details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Authentic is Paul Van Doren's written legacy and his lessons for the innovators of tomorrow. Bracingly forthright and totally entertaining, Authentic is a business memoir by an American original.

The Brand Ambassador Handbook

Edwin Jose Goitia
The Brand Ambassador Handbook Book PDF

Author : Edwin Jose Goitia
Publisher : CreateSpace
Page : 56 pages
File Size : 49,6 Mb
Release : 2014-12-20
Category : Business & Economics
ISBN : 150286228X

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The Brand Ambassador Handbook by Edwin Jose Goitia Pdf

Have you always wanted to do something fun and get paid for it? Are you the kind of person that buys something new and tells all your friends about it? What if you could do that for the public, travel, and make money at the same time? Brought to you from Promo Rockstars, now you can learn how you can do all of this with our new, one-of-a-kind, step-by-step guide. Introducing experiential marketing. More widely known as promotional marketing, the Promo Rockstar Movement has been training and developing novice and veteran event specialists since 2010. We strive to take people to the next level in whatever area of the event industry they find themselves in. Brand new to our world? No worries! We created the Brand Ambassador Handbook to help cover the basics of what it takes to become the ultimate professional product evangelist. That way you learn faster, get paid sooner, and have fun while doing so.

The Virgin Way

Richard Branson
The Virgin Way Book PDF

Author : Richard Branson
Publisher : Random House
Page : 404 pages
File Size : 41,6 Mb
Release : 2014-09-09
Category : Biography & Autobiography
ISBN : 9780753519882

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The Virgin Way by Richard Branson Pdf

In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him âe" from politicians, business leaders, explorers, scientists and philanthropists âe" Richard reflects on the qualities he feels are essential for success in todayâe(tm)s world. This is not a conventional book on leadership. There are no rules âe" but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether youâe(tm)re at the beginning of your career, or head of a Fortune 500 company âe" this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader âe" not just a boss.

The Storyteller's Secret

Carmine Gallo
The Storyteller s Secret Book PDF

Author : Carmine Gallo
Publisher : St. Martin's Press
Page : 289 pages
File Size : 44,7 Mb
Release : 2016-02-23
Category : Business & Economics
ISBN : 9781466882690

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The Storyteller's Secret by Carmine Gallo Pdf

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?