Building A Brand Image Through Electronic Customer Relationship Management

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Building a Brand Image Through Electronic Customer Relationship Management

Naim, Arshi,Kautish, Sandeep Kumar
Building a Brand Image Through Electronic Customer Relationship Management Book PDF

Author : Naim, Arshi,Kautish, Sandeep Kumar
Publisher : IGI Global
Page : 383 pages
File Size : 45,5 Mb
Release : 2022-06-30
Category : Business & Economics
ISBN : 9781668453889

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Building a Brand Image Through Electronic Customer Relationship Management by Naim, Arshi,Kautish, Sandeep Kumar Pdf

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Romancing the Customer

Paul Temporal,Martin Trott
Romancing the Customer Book PDF

Author : Paul Temporal,Martin Trott
Publisher : Wiley
Page : 0 pages
File Size : 49,9 Mb
Release : 2001-06-05
Category : Business & Economics
ISBN : 0471846155

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Romancing the Customer by Paul Temporal,Martin Trott Pdf

Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.

Customer Relationship Management Strategies in the Digital Era

Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era Book PDF

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 52,6 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

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Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Global Applications of the Internet of Things in Digital Marketing

Naim, Arshi,Devi, V. Ajantha
Global Applications of the Internet of Things in Digital Marketing Book PDF

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 52,9 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

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Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications

Hoda, Najmul,Naim, Arshi
Social Capital in the Age of Online Networking Genesis Manifestations and Implications Book PDF

Author : Hoda, Najmul,Naim, Arshi
Publisher : IGI Global
Page : 319 pages
File Size : 47,5 Mb
Release : 2023-08-07
Category : Computers
ISBN : 9781668489543

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Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications by Hoda, Najmul,Naim, Arshi Pdf

Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online networking. This edited book, titled Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications, provides current and prospective theoretical and applied understandings of this newer source of investments. Edited by Dr. Najmul Hoda, an Assistant Professor in the Department of Business Administration at the College of Business, Umm Al-Qura University, this book is an ideal resource for scholars and practitioners interested in exploring the benefits of online social capital. The book is targeted towards academic scholars and is an excellent supplementary reading material for higher education institutions. It covers a range of topics such as social capital theory in online networking, empirical findings of online social capital formation, scales to measure online social capital, and online social capital and sustainable development. The book also explores the impact of technological innovations on online social capital and the applications of online social capital in business, society, and the economy. The book's objective is to provide a comprehensive understanding of the current and prospective state of theory and applications of this phenomenon, and it will benefit researchers, government and private research institutions, business corporations, and students in various fields such as business, economics, information technology, psychology, medicine, and humanities.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Ammari, Nedra Bahri
Social Customer Relationship Management Social CRM in the Era of Web 4 0 Book PDF

Author : Ammari, Nedra Bahri
Publisher : IGI Global
Page : 317 pages
File Size : 53,7 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799895558

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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by Ammari, Nedra Bahri Pdf

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Customer Relationship Management in Electronic Markets

Gopalkrishnan R Iyer,David Bejou
Customer Relationship Management in Electronic Markets Book PDF

Author : Gopalkrishnan R Iyer,David Bejou
Publisher : Routledge
Page : 170 pages
File Size : 41,9 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317718789

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Customer Relationship Management in Electronic Markets by Gopalkrishnan R Iyer,David Bejou Pdf

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationships—predictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company’s longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

Managing Customer Relationships Using Customer Care Techniques

Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian
Managing Customer Relationships Using Customer Care Techniques Book PDF

Author : Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian
Publisher : CRC Press
Page : 165 pages
File Size : 52,8 Mb
Release : 2024-05-15
Category : Business & Economics
ISBN : 9781040017616

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Managing Customer Relationships Using Customer Care Techniques by Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian Pdf

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

Harnessing High-Performance Computing and AI for Environmental Sustainability

Naim, Arshi
Harnessing High Performance Computing and AI for Environmental Sustainability Book PDF

Author : Naim, Arshi
Publisher : IGI Global
Page : 422 pages
File Size : 40,6 Mb
Release : 2024-05-15
Category : Technology & Engineering
ISBN : 9798369317952

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Harnessing High-Performance Computing and AI for Environmental Sustainability by Naim, Arshi Pdf

The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

AI Applications for Business, Medical, and Agricultural Sustainability

Naim, Arshi
AI Applications for Business Medical and Agricultural Sustainability Book PDF

Author : Naim, Arshi
Publisher : IGI Global
Page : 339 pages
File Size : 53,8 Mb
Release : 2024-03-07
Category : Technology & Engineering
ISBN : 9798369352687

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AI Applications for Business, Medical, and Agricultural Sustainability by Naim, Arshi Pdf

Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

Electronic Customer Relationship Management

Jerry Fjermestad,Nicholas C Robertson Jr
Electronic Customer Relationship Management Book PDF

Author : Jerry Fjermestad,Nicholas C Robertson Jr
Publisher : Routledge
Page : 224 pages
File Size : 55,7 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472193

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Electronic Customer Relationship Management by Jerry Fjermestad,Nicholas C Robertson Jr Pdf

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

Chiu, Dickson K. W.,Ho, Kevin K. W.
Emerging Technology Based Services and Systems in Libraries Educational Institutions and Non Profit Organizations Book PDF

Author : Chiu, Dickson K. W.,Ho, Kevin K. W.
Publisher : IGI Global
Page : 371 pages
File Size : 46,6 Mb
Release : 2023-08-10
Category : Science
ISBN : 9781668486733

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Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations by Chiu, Dickson K. W.,Ho, Kevin K. W. Pdf

The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.

Enhancing and Predicting Digital Consumer Behavior with AI

Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Enhancing and Predicting Digital Consumer Behavior with AI Book PDF

Author : Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Publisher : IGI Global
Page : 464 pages
File Size : 44,7 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369344545

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Enhancing and Predicting Digital Consumer Behavior with AI by Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran Pdf

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Digital Influence on Consumer Habits

Nripendra Singh,Pooja Kansra,S. L. Gupta
Digital Influence on Consumer Habits Book PDF

Author : Nripendra Singh,Pooja Kansra,S. L. Gupta
Publisher : Emerald Group Publishing
Page : 205 pages
File Size : 46,8 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9781804553428

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Digital Influence on Consumer Habits by Nripendra Singh,Pooja Kansra,S. L. Gupta Pdf

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Strategic Customer Relationship Management in the Age of Social Media

Khanlari, Amir
Strategic Customer Relationship Management in the Age of Social Media Book PDF

Author : Khanlari, Amir
Publisher : IGI Global
Page : 333 pages
File Size : 46,7 Mb
Release : 2015-07-16
Category : Business & Economics
ISBN : 9781466685871

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Strategic Customer Relationship Management in the Age of Social Media by Khanlari, Amir Pdf

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.