Business And Consumer Analytics New Ideas

Business And Consumer Analytics New Ideas Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Business And Consumer Analytics New Ideas book. This book definitely worth reading, it is an incredibly well-written.

Business and Consumer Analytics: New Ideas

Pablo Moscato,Natalie Jane de Vries
Business and Consumer Analytics New Ideas Book PDF

Author : Pablo Moscato,Natalie Jane de Vries
Publisher : Springer
Page : 1005 pages
File Size : 46,6 Mb
Release : 2019-05-30
Category : Computers
ISBN : 9783030062224

Get Book

Business and Consumer Analytics: New Ideas by Pablo Moscato,Natalie Jane de Vries Pdf

This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

Business and Consumer Analytics

Pablo Moscato,Nathalie de Vries
Business and Consumer Analytics Book PDF

Author : Pablo Moscato,Nathalie de Vries
Publisher : Unknown
Page : 128 pages
File Size : 47,5 Mb
Release : 2019
Category : BUSINESS & ECONOMICS
ISBN : 3030062236

Get Book

Business and Consumer Analytics by Pablo Moscato,Nathalie de Vries Pdf

This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection , Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

ICTR 2021 4th International Conference on Tourism Research

Prof Cândida Silva,Prof Mónica Oliveira ,Prof Susana Silva
ICTR 2021 4th International Conference on Tourism Research Book PDF

Author : Prof Cândida Silva,Prof Mónica Oliveira ,Prof Susana Silva
Publisher : Academic Conferences International
Page : 128 pages
File Size : 48,5 Mb
Release : 2021-05-20
Category : Travel
ISBN : 9781912764921

Get Book

ICTR 2021 4th International Conference on Tourism Research by Prof Cândida Silva,Prof Mónica Oliveira ,Prof Susana Silva Pdf

Conference Proceedings of 4th International Conference on Tourism Research

Social Media Storms

Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Social Media Storms Book PDF

Author : Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
Publisher : Routledge
Page : 123 pages
File Size : 52,7 Mb
Release : 2021-08-25
Category : Business & Economics
ISBN : 9781000432763

Get Book

Social Media Storms by Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare Pdf

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Data Analytics in Marketing, Entrepreneurship, and Innovation

Mounir Kehal,Shahira El Alfy
Data Analytics in Marketing Entrepreneurship and Innovation Book PDF

Author : Mounir Kehal,Shahira El Alfy
Publisher : CRC Press
Page : 193 pages
File Size : 51,6 Mb
Release : 2021-01-12
Category : Business & Economics
ISBN : 9780429591686

Get Book

Data Analytics in Marketing, Entrepreneurship, and Innovation by Mounir Kehal,Shahira El Alfy Pdf

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Applied Optimization and Swarm Intelligence

Eneko Osaba,Xin-She Yang
Applied Optimization and Swarm Intelligence Book PDF

Author : Eneko Osaba,Xin-She Yang
Publisher : Springer Nature
Page : 236 pages
File Size : 54,7 Mb
Release : 2021-05-17
Category : Technology & Engineering
ISBN : 9789811606625

Get Book

Applied Optimization and Swarm Intelligence by Eneko Osaba,Xin-She Yang Pdf

This book gravitates on the prominent theories and recent developments of swarm intelligence methods, and their application in both synthetic and real-world optimization problems. The special interest will be placed in those algorithmic variants where biological processes observed in nature have underpinned the core operators underlying their search mechanisms. In other words, the book centers its attention on swarm intelligence and nature-inspired methods for efficient optimization and problem solving. The content of this book unleashes a great opportunity for researchers, lecturers and practitioners interested in swarm intelligence, optimization problems and artificial intelligence.

Win with Advanced Business Analytics

Jean-Paul Isson,Jesse Harriott
Win with Advanced Business Analytics Book PDF

Author : Jean-Paul Isson,Jesse Harriott
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 49,8 Mb
Release : 2012-10-09
Category : Business & Economics
ISBN : 9781118370605

Get Book

Win with Advanced Business Analytics by Jean-Paul Isson,Jesse Harriott Pdf

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 54,6 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

Get Book

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Intelligent Healthcare Systems

Vania V. Estrela
Intelligent Healthcare Systems Book PDF

Author : Vania V. Estrela
Publisher : CRC Press
Page : 399 pages
File Size : 41,5 Mb
Release : 2023-08-04
Category : Computers
ISBN : 9781000954326

Get Book

Intelligent Healthcare Systems by Vania V. Estrela Pdf

The book sheds light on medical cyber-physical systems while addressing image processing, microscopy, security, biomedical imaging, automation, robotics, network layers’ issues, software design, and biometrics, among other areas. Hence, solving the dimensionality conundrum caused by the necessity to balance data acquisition, image modalities, different resolutions, dissimilar picture representations, subspace decompositions, compressed sensing, and communications constraints. Lighter computational implementations can circumvent the heavy computational burden of healthcare processing applications. Soft computing, metaheuristic, and deep learning ascend as potential solutions to efficient super-resolution deployment. The amount of multi-resolution and multi-modal images has been augmenting the need for more efficient and intelligent analyses, e.g., computer-aided diagnosis via computational intelligence techniques. This book consolidates the work on artificial intelligence methods and clever design paradigms for healthcare to foster research and implementations in many domains. It will serve researchers, technology professionals, academia, and students working in the area of the latest advances and upcoming technologies employing smart systems’ design practices and computational intelligence tactics for medical usage. The book explores deep learning practices within particularly difficult computational types of health problems. It aspires to provide an assortment of novel research works that focuses on the broad challenges of designing better healthcare services.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Nagaraj, Samala
Insights Innovation and Analytics for Optimal Customer Engagement Book PDF

Author : Nagaraj, Samala
Publisher : IGI Global
Page : 334 pages
File Size : 54,6 Mb
Release : 2021-02-12
Category : Business & Economics
ISBN : 9781799839200

Get Book

Insights, Innovation, and Analytics for Optimal Customer Engagement by Nagaraj, Samala Pdf

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Analytics and Dynamic Customer Strategy

John F. Tanner, Jr.
Analytics and Dynamic Customer Strategy Book PDF

Author : John F. Tanner, Jr.
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 45,6 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781118905739

Get Book

Analytics and Dynamic Customer Strategy by John F. Tanner, Jr. Pdf

Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Digital Marketplaces Unleashed

Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach
Digital Marketplaces Unleashed Book PDF

Author : Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach
Publisher : Springer
Page : 935 pages
File Size : 50,9 Mb
Release : 2017-09-14
Category : Computers
ISBN : 9783662492758

Get Book

Digital Marketplaces Unleashed by Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach Pdf

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Cooperative Control of Networked Vehicles

Alexander Schwab
Cooperative Control of Networked Vehicles Book PDF

Author : Alexander Schwab
Publisher : Logos Verlag Berlin GmbH
Page : 192 pages
File Size : 50,5 Mb
Release : 2022-08-29
Category : Technology & Engineering
ISBN : 9783832555498

Get Book

Cooperative Control of Networked Vehicles by Alexander Schwab Pdf

This thesis concerns the cooperative control of networked vehicles. Autonomous driving is a topic that is currently being discussed with great interest from researchers, vehicle manufacturers and the corresponding media. Future autonomous vehicles should bring the passengers to their desired destination while improving both safety and efficiency compared to current human-driven vehicles. The inherent problem of all vehicle coordination tasks is to guarantee collision avoidance in every situation. To this end, autonomous vehicles have to share information with each other in order to perform traffic manoeuvres that require the cooperation of multiple vehicles. The fundamental problem of vehicle platooning is studied extensively which describes the task of arranging a set of vehicles so that they drive with a common velocity and a prescribed distance. Local design objectives are derived that have to be satisfied by the vehicle controllers. In particular, it is shown that the vehicles have to be externally positive to achieve collision avoidance. As an abstraction from real traffic scenarios, swarms of networked vehicles are considered. The main difference between swarming and traffic problems is that a communication structure that has been appropriate in the beginning might become unsuited for the control task due to the relative movement of the vehicles. To solve this problem, this thesis proposes to use the Delaunay triangulation as a switching communication structure.

PRICAI 2022: Trends in Artificial Intelligence

Sankalp Khanna,Jian Cao,Quan Bai,Guandong Xu
PRICAI 2022 Trends in Artificial Intelligence Book PDF

Author : Sankalp Khanna,Jian Cao,Quan Bai,Guandong Xu
Publisher : Springer Nature
Page : 667 pages
File Size : 55,5 Mb
Release : 2022-11-03
Category : Computers
ISBN : 9783031208683

Get Book

PRICAI 2022: Trends in Artificial Intelligence by Sankalp Khanna,Jian Cao,Quan Bai,Guandong Xu Pdf

This three-volume set, LNAI 13629, LNAI 13630, and LNAI 13631 constitutes the thoroughly refereed proceedings of the 19th Pacific Rim Conference on Artificial Intelligence, PRICAI 2022, held in Shangai, China, in November 10–13, 2022. The 91 full papers and 39 short papers presented in these volumes were carefully reviewed and selected from 432 submissions. PRICAI covers a wide range of topics in the areas of social and economic importance for countries in the Pacific Rim: artificial intelligence, machine learning, natural language processing, knowledge representation and reasoning, planning and scheduling, computer vision, distributed artificial intelligence, search methodologies, etc.

Advances in Artificial Intelligence-based Technologies

Maria Virvou,George A. Tsihrintzis,Lefteri H. Tsoukalas,Lakhmi C. Jain
Advances in Artificial Intelligence based Technologies Book PDF

Author : Maria Virvou,George A. Tsihrintzis,Lefteri H. Tsoukalas,Lakhmi C. Jain
Publisher : Springer Nature
Page : 241 pages
File Size : 53,8 Mb
Release : 2021-10-02
Category : Technology & Engineering
ISBN : 9783030805715

Get Book

Advances in Artificial Intelligence-based Technologies by Maria Virvou,George A. Tsihrintzis,Lefteri H. Tsoukalas,Lakhmi C. Jain Pdf

With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.