Campaign Strategies For Political Success

Author : Godson Azu
Publisher : CreateSpace
Page : 172 pages
File Size : 41,9 Mb
Release : 2013-08-20
Category : Electronic
ISBN : 1492212903

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Campaign Strategies for Political Success by Godson Azu Pdf

For those who would never contest, it is still important to read this book so as to know what to look for in a political candidate. Voting should be based on plausible and possible manifestoes with which the contestant would be held accountable if elected. Therefore everyone needs to know how to assess a candidate for the purpose of a developed and prosperous nation rather than self-aggrandisement. A good campaign plan are written months and even years prior to elections so that the party-building and good governance work required to be elected or to be re-elected into office are put in place with a clear, strategic goal in mind. This book would only give answers to some of the problems that every campaign will face. It would help to define what your campaign message should be. It would help to know your "Core" and "Non-Core" supporters. It would help you know how to put together the most effective methods of contacting voters in your constituency /region. By being able to understand and the principles of the these key Six steps by step campaign plan and structure. 1. Doing the research necessary to prepare for the campaign. 2. Setting a strategic campaign goal of how many votes are needed to win. 3. Analysing and targeting voters. 4. Developing a campaign message. 5. Developing a voter contact plan. 6. Implementing that plan. By applying this following step any political party, aspirants, party candidates and even independent candidates can be rest asured of a victorious election result at any election in Nigeria and anywhere in the world. The book is very handy for both students, aspiring politicians, poliltcal parties, and political campaign organisations for best practices. I recommend this book to all for the political development of Nigeria in particular and Africa in general.

Author : Laure Paquette
Publisher : Nova Publishers
Page : 136 pages
File Size : 42,5 Mb
Release : 2005
Category : Political Science
ISBN : 1590337352

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Campaign Strategy and the Key to Political Longevity by Laure Paquette Pdf

Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.

Author : Bruce I. Newman
Publisher : SAGE
Page : 185 pages
File Size : 43,7 Mb
Release : 1994
Category : Political Science
ISBN : 9780803951389

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The Marketing of the President by Bruce I. Newman Pdf

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Author : Daniel Hughes
Publisher : Independently Published
Page : 0 pages
File Size : 52,5 Mb
Release : 2023-11-24
Category : Electronic
ISBN : 9798869724427

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How to Win a Political Campaign by Daniel Hughes Pdf

Are you ready to make a difference, to lead, and to create positive change in your community? In the world of politics, victory is the culmination of strategic planning, tireless dedication, and the ability to inspire change. Inside the pages of this book, you will discover: - Effective Campaign Strategies: Navigate the intricate world of political campaigns with confidence. Learn how to build a winning strategy, connect with voters, and stand out from the competition. - Campaign Fundraising: Master the art of fundraising, and secure the financial support needed to run a successful campaign. - Communication and Messaging: Craft compelling messages and deliver them with impact, ensuring that your vision resonates with your constituents. - Campaign Organization: From assembling a team to organizing campaign events, you'll gain the insights you need to run a well-oiled campaign machine. - Case Studies: Dive into real-world campaign success stories and draw inspiration from those who have turned their political dreams into electoral victories. Whether you're a first-time candidate, a seasoned politician, or a passionate campaigner, this book is your roadmap to understanding the complex and dynamic world of politics. "How to Win a Political Campaign" will equip you with the tools and strategies to make a positive impact, to lead effectively, and to win. Ready to embark on your journey to political success? This book is your first step.

Author : Charles Omole
Publisher : Winning Faith
Page : 182 pages
File Size : 41,6 Mb
Release : 2018-01-12
Category : Electronic
ISBN : 1907095292

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How to Win Political Elections by Charles Omole Pdf

Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, "Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes." This book will help every political campaign to construct that new way of winning.

Author : Scott Miller,David Morey
Publisher : Red Wheel/Weiser
Page : 242 pages
File Size : 45,8 Mb
Release : 2016-04-25
Category : Business & Economics
ISBN : 9781632659552

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The Leadership Campaign by Scott Miller,David Morey Pdf

A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Author : Melissa Banigan
Publisher : Rosen Young Adult
Page : 66 pages
File Size : 40,5 Mb
Release : 2019-12-15
Category : Juvenile Nonfiction
ISBN : 9781725340763

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Developing a Strategy for a Political Campaign by Melissa Banigan Pdf

It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.

Author : Ron Faucheux
Publisher : Rowman & Littlefield
Page : 689 pages
File Size : 50,5 Mb
Release : 2003
Category : Campaign management
ISBN : 9781590770269

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Winning Elections by Ron Faucheux Pdf

Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.

Author : Chris Rose
Publisher : Taylor & Francis
Page : 401 pages
File Size : 45,6 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136530821

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How to Win Campaigns by Chris Rose Pdf

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Author : Chris Rose
Publisher : Earthscan
Page : 256 pages
File Size : 55,6 Mb
Release : 2005
Category : Advertising
ISBN : 9781853839610

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How to Win Campaigns by Chris Rose Pdf

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

Author : Philip J Davies
Publisher : Routledge
Page : 256 pages
File Size : 41,9 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9781136450433

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Winning Elections with Political Marketing by Philip J Davies Pdf

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Author : Ron Faucheux
Publisher : M. Evans
Page : 234 pages
File Size : 55,9 Mb
Release : 2002
Category : Campaign management
ISBN : UOM:39076002239205

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Running for Office by Ron Faucheux Pdf

"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Gary A. Mauser
Publisher : New York, N.Y., U.S.A. : Praeger
Page : 328 pages
File Size : 52,5 Mb
Release : 1983
Category : Campaign management
ISBN : STANFORD:36105081432473

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Political Marketing by Gary A. Mauser Pdf

Author : F. Christopher Arterton
Publisher : Free Press
Page : 248 pages
File Size : 52,9 Mb
Release : 1984
Category : Political Science
ISBN : UOM:39015020706670

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Media Politics by F. Christopher Arterton Pdf

Author : Nolan Crouse
Publisher : FriesenPress
Page : 160 pages
File Size : 52,9 Mb
Release : 2021-06-02
Category : Political Science
ISBN : 9781039114630

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The Political Campaign “How-to” Guide by Nolan Crouse Pdf

“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.