Campaigning To The New American Electorate

Author : Marisa Abrajano
Publisher : Stanford University Press
Page : 216 pages
File Size : 41,7 Mb
Release : 2010-04-24
Category : Political Science
ISBN : 9780804774703

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Campaigning to the New American Electorate by Marisa Abrajano Pdf

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000–2004. Author Marisa Abrajano's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote. But the effect of these advertising messages is not uniform across the Latino electorate. Abrajano explores the particular factors that affect Latinos' receptivity to political ads and offers key findings for those interested in understanding how to mobilize this critical swing group in American politics.

Author : Marisa Abrajano
Publisher : Stanford University Press
Page : 211 pages
File Size : 52,8 Mb
Release : 2010-04-24
Category : Political Science
ISBN : 9780804768955

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Campaigning to the New American Electorate by Marisa Abrajano Pdf

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

Author : Bruce Bimber,Richard Davis
Publisher : Oxford University Press
Page : 240 pages
File Size : 42,5 Mb
Release : 2003-09-11
Category : Political Science
ISBN : 9780198034575

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Campaigning Online by Bruce Bimber,Richard Davis Pdf

After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

Author : Elizabeth A. Theiss-Morse,Michael W. Wagner,William H. Flanigan,Nancy H. Zingale
Publisher : CQ Press
Page : 258 pages
File Size : 46,5 Mb
Release : 2018-01-30
Category : Political Science
ISBN : 9781506367743

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Political Behavior of the American Electorate by Elizabeth A. Theiss-Morse,Michael W. Wagner,William H. Flanigan,Nancy H. Zingale Pdf

The 2016 elections took place under intense political polarization and uncertain economic conditions, to widely unexpected results. How did Trump pull off his victory? Political Behavior of the American Electorate, Fourteenth Edition, attempts to answer this question by interpreting data from the most recent American National Election Study to provide a thorough analysis of the 2016 elections and the current American political behavior. Authors Elizabeth Theiss-Morse and Michael Wagner continue the tradition of Flanigan and Zingale to illustrate and document trends in American political behavior with the best longitudinal data available. The authors also put these trends in context by focusing on the major concepts and characteristics that shape Americans’ responses to politics. In the completely revised Fourteenth Edition, readers will explore get-out-the-vote efforts and the reasons people voted the way they did, as well as the nature and impact of partisanship, news media coverage, and other issues in 2016—all with an eye toward understanding the trends that led up to the historic decision.

Author : Warren Edward Miller,Teresa E. Levitin
Publisher : Cambridge, Mass. : Winthrop Publishers
Page : 334 pages
File Size : 43,6 Mb
Release : 1976
Category : History
ISBN : UOM:39015002149592

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Leadership and Change by Warren Edward Miller,Teresa E. Levitin Pdf

Author : Candice J. Nelson,James A. Thurber,David A Dulio
Publisher : Taylor & Francis
Page : 303 pages
File Size : 45,6 Mb
Release : 2023-09-29
Category : Political Science
ISBN : 9781000937763

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Campaigns and Elections American Style by Candice J. Nelson,James A. Thurber,David A Dulio Pdf

With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.

Author : Loren Collingwood
Publisher : Oxford University Press, USA
Page : 237 pages
File Size : 40,5 Mb
Release : 2020-01-31
Category : Political Science
ISBN : 9780190073350

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Campaigning in a Racially Diversifying America by Loren Collingwood Pdf

As the voting public continues to diversify across the United States, political candidates, and particularly white candidates, increasingly recognize the importance of making appeals to voters who do not look like themselves. As history has shown, this has been accomplished with varying degrees of success. During the 2016 election, for example, both Hillary Clinton and Bernie Sanders campaigned vociferously among Latino voters in Nevada's early primary, where nineteen percent of the Democratic caucus consisted of Latinos. Clinton released a campaign message to these voters stating that she was just like their abuela (or grandmother). The message, widely panned, came across as insincere, and Clinton, who otherwise performed well among Latinos nationally, lost by a wide margin to Sanders. On the other hand, in 2013, Bill de Blasio, campaigning for mayor of New York City, appeared with his black son in a commercial aimed against stop and frisk policies. His appeal came across as authentic, and he received a high level of support among black voters. In Campaigning in a Racially Diversifying America, Loren Collingwood develops a theory of Cross-Racial Electoral Mobilization (CRM) to explain why, when, and how candidates of one race or ethnicity act to mobilize voters of another race or ethnicity. Specifically, Collingwood examines how and when white candidates mobilize Latino voters, and why some candidates are more succesful than others. He argues that candidates strategize by weighing the potential costs and benefits of conducting CRM based on the size of the minority electorate (the benefit) and the overall level of white racial hostility (the cost). Extensive cross-racial mobilization is most likely to occur when elections are competitive, institutional barriers to the vote are low, candidates have previously developed a welcoming racial reputation with target voters, whites' attitudes are racially liberal, and the Latino electorate is large and growing. Moreover, candidates who can demonstrate cultural competence and do so repeatedly are much more likely to be successful at making such appeals. The book looks at CRM trends and case studies over the past seventy years to gauge how politics in various places have changed as the American electorate has diversified. It draws on the author's research in over thirty archives in nine states, candidate and survey data, and experimental approaches to assess causality in voter responses to candidate behavior.

Author : Paul F. Lazarsfeld,Bernard Berelson,Hazel Gaudet
Publisher : Unknown
Page : 214 pages
File Size : 49,9 Mb
Release : 1948
Category : Political parties
ISBN : MINN:31951001146333H

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The People's Choice by Paul F. Lazarsfeld,Bernard Berelson,Hazel Gaudet Pdf

Author : Mary E. Stuckey
Publisher : Penn State Press
Page : 166 pages
File Size : 49,7 Mb
Release : 2015-06-19
Category : Language Arts & Disciplines
ISBN : 9780271071947

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Voting Deliberatively by Mary E. Stuckey Pdf

The 1932 election of Franklin Delano Roosevelt seemed to hold the promise of Democratic domination for years to come. However, leading up to the 1936 election, persistent economic problems, a controversial domestic agenda, and the perception of a weak foreign policy were chipping away at public support. The president faced unrelenting criticism from both the Left and the Right, and it seemed unlikely that he would cruise to the same clear victory he enjoyed in 1932. But 1936 was yet another landslide win for FDR, which makes it easy to forget just how contested the campaign was. In Voting Deliberatively, Mary Stuckey examines little-discussed components of FDR’s 1936 campaign that aided his victory. She reveals four elements of this reelection campaign that have not received adequate attention: the creation of public opinion, the attention paid to local organizations, the focus on specific kinds of interests, and the public rhetoric that tied it all together. Previous studies of the 1936 presidential election discuss elements such as FDR’s vulnerability before the campaign and the weakness of Republican candidate Alf Landon. But these histories pay little attention to the quantity and quality of information Roosevelt acquired, the importance of organizations such as the Good Neighbor League and the Committee of One, the mobilization of the vote, and the ways in which these organizational strategies fused with Roosevelt’s rhetorical strategies. Stuckey shows how these facets combined in one of the largest victories in Electoral College history and provided a template for future victory.

Author : Lisa Garcia Bedolla,Melissa R. Michelson
Publisher : Yale University Press
Page : 366 pages
File Size : 40,5 Mb
Release : 2012-10-09
Category : Political Science
ISBN : 9780300167399

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Mobilizing Inclusion by Lisa Garcia Bedolla,Melissa R. Michelson Pdf

Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Author : Kenneth F. Warren
Publisher : SAGE
Page : 1071 pages
File Size : 49,7 Mb
Release : 2008-04-04
Category : Political Science
ISBN : 9781412954891

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Encyclopedia of U.S. campaigns, elections, and electoral behavior by Kenneth F. Warren Pdf

These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour, including some cross-cultural comparisons to help place American trends in a global context.

Author : Warren Edward Miller,J. Merrill Shanks
Publisher : Unknown
Page : 640 pages
File Size : 44,7 Mb
Release : 1996
Category : Political Science
ISBN : 0674608402

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The New American Voter by Warren Edward Miller,J. Merrill Shanks Pdf

In this definitive study, Warren E. Miller and J. Merrill Shanks present a comprehensive, authoritative analysis of American voting patterns from 1952 through the early 1990s, with special emphasis on the 1992 election, based on data collected by the National Election Studies. For example, Miller and Shanks reveal that: The loudly trumpeted "dealignment" of the 1970s and 1980s, along with the decline in voter turnout, was in fact an acute "nonalignment" and noninvolvement of new cohorts entering the electorate. The social correlates of the Republican/Democratic divisions on party identification among Southern voters have changed dramatically over a forty-year period. Enduring cultural and ideological predispositions play a major role in shaping voters' reactions to election campaigns and their choice for President. Personalities of presidential candidates and their positions on campaign issues tend to matter far less than is often claimed. Perot's appeal in 1992 can be attributed to the same factors that distinguished between supporters of Clinton and Bush. In an unprecedented analysis of individual elections and long-term trends, and of changes within regions, ethnic groups, and gender and age categories, The New American Voter presents a unique social and economic picture of partisanship and participation in the American electoral process. This work is likely to become an instant classic.

Author : William H. Flanigan
Publisher : Unknown
Page : 154 pages
File Size : 46,7 Mb
Release : 1973
Category : Electronic
ISBN : YONSEI:10017838

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Political Behavior of the American Electorate by William H. Flanigan Pdf

Author : James A. Thurber,Candice J Nelson
Publisher : Westview Press
Page : 288 pages
File Size : 47,6 Mb
Release : 1995-03-14
Category : Political Science
ISBN : UOM:39015033984769

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Campaigns And Elections American Style by James A. Thurber,Candice J Nelson Pdf

For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Sometimes the two views correspond quite closely—as when academic Paul Herrnson's research on volunteerism reinforces grassroots campaign specialist Will Robinson's experience with field operations at the local level. Other times, theory flies in the face of practice, as William Hamilton (campaign pollster) and Raymond Wolfinger (survey research specialist) reveal in essays on the use of campaign surveys. Sam Popkin embodies the essence of the book; he is a key academic who also played an important role in advising the Clinton campaign.The essays in this volume provide a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 phenomena of town meetings, bus tours, MTV, talk radio, infomercials, and focus groups. Especially relevant to the 1994 midterm elections, we see how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through 1994 with the 1996 elections in mind. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way.Perfect for a variety of courses in American government, Campaigns and Elections American Style is borne out of the marriage of campaign professionals and academics teaching in American University's nationally televised Campaign Management Institute. This book is essential reading for political junkies of any stripe and serious students of campaigns and elections. All will be impressed by the clear portrait this volume paints of the professionalization and dramatic transformation of American election campaigns over the last 30 years.

Author : Eitan Hersh
Publisher : Cambridge University Press
Page : 273 pages
File Size : 55,8 Mb
Release : 2015-06-09
Category : Political Science
ISBN : 9781107102897

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Hacking the Electorate by Eitan Hersh Pdf

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.