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Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
Page : 0 pages
File Size : 44,7 Mb
Release : 2009
Category : Marketing
ISBN : 8120335430
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
Page : 300 pages
File Size : 53,6 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9788120350342
Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 404 pages
File Size : 49,5 Mb
Release : 2018-09-01
Category : Business & Economics
ISBN : 9789387472327
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
Author : R. Srinivasan
Publisher : Unknown
Page : 324 pages
File Size : 52,6 Mb
Release : 2008
Category : Electronic
ISBN : OCLC:1301801634
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 268 pages
File Size : 55,8 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9788120352384
This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.
Author : Kisholoy Roy
Publisher : Unknown
Page : 128 pages
File Size : 53,9 Mb
Release : 2016
Category : Marketing
ISBN : OCLC:1143218699
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 41,9 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2016
Category : Electronic
ISBN : OCLC:1243094762
Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
Page : 324 pages
File Size : 54,5 Mb
Release : 2005
Category : Electronic
ISBN : 8120327713
Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 49,9 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Author : Sahaf, Musadiq A.
Publisher : PHI Learning Pvt. Ltd.
Page : 736 pages
File Size : 45,5 Mb
Release : 2019-07-01
Category : Business & Economics
ISBN : 9789388028721
This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)
Author : A.V. Shukla
Publisher : Sarup & Sons
Page : 108 pages
File Size : 47,5 Mb
Release : 2004
Category : Marketing
ISBN : 8176254754
Author : Kanwal Nayan Kapil
Publisher : Pearson Education India
Page : 128 pages
File Size : 51,6 Mb
Release : 2011
Category : Electronic
ISBN : 8131756335
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
Page : 272 pages
File Size : 49,7 Mb
Release : 2008-08-12
Category : Business & Economics
ISBN : 8120335988
This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 52,5 Mb
Release : 2009-09
Category : Brand name products
ISBN : 8131722368
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding