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Author : R. Srinivasan
Publisher : Unknown
Page : 284 pages
File Size : 51,5 Mb
Release : 2003-01-01
Category : Electronic
ISBN : 8120321839
Author : Kisholoy Roy
Publisher : Unknown
Page : 128 pages
File Size : 49,9 Mb
Release : 2016
Category : Marketing
ISBN : OCLC:1143218699
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,9 Mb
Release : 2016
Category : Electronic
ISBN : OCLC:1243094762
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 404 pages
File Size : 55,5 Mb
Release : 2018-09-01
Category : Business & Economics
ISBN : 9789387472327
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
Page : 0 pages
File Size : 53,6 Mb
Release : 2009
Category : Marketing
ISBN : 8120335430
Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
Page : 324 pages
File Size : 47,8 Mb
Release : 2005
Category : Electronic
ISBN : 8120327713
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
Page : 300 pages
File Size : 43,8 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9788120350342
Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 40,8 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 42,9 Mb
Release : 2009-09
Category : Brand name products
ISBN : 8131722368
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 46,5 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Author : Kanwal Nayan Kapil
Publisher : Pearson Education India
Page : 128 pages
File Size : 48,5 Mb
Release : 2011
Category : Electronic
ISBN : 8131756335
Author : Amit Agarwal,Mihir Joshi,Nabila Ansari ,Shagun Tyagi,Vivek
Publisher : Misha Books
Page : 83 pages
File Size : 48,8 Mb
Release : 2018-12-21
Category : Business & Economics
ISBN : 8210379456XXX
The goal of this book is to grab readers attention on how case method help to do problem solving and diagnostic skills for business student, individual and society. If students are encouraged to use their own initiative through groundwork assignments and class discussion, they are better placed to transfer decision–making and problem solving skills into the workplace. Gradually the primary objective of this book is to help the reader ‘put theory into practice’. This book is segmented in 5 section covering all important concept related to management and commerce, cases are ideally suited to business studies, finance, accounting, marketing, economic, bureaucracy in banks, banking and operation management course which offer practical computing skills as an integral part of the course syllabus. Managing critical scenarios in business is the real challenge that classrooms cannot go in depth with. However, understanding administrative challenges in virtual environment gives an edge to the reciprocator in reality. Right from the CEO to the manager, everyone is focused on dealing with situations that involve risks or taking risks to convert them into opportunities. It is therefore necessary to understand how different real life situations can arise and what possible decision could be to handle them. Sometimes there are no alternatives in front of a manager so he/she looks toward the team mates and out of the many choices he/she makes one. The one decision that changes the whole direction of the task. Hence, this book as a beginning step to the budding managers or entrepreneurs, belonging to business families or seek to move ahead in business or transform, presents several cases that provide a wide developmental array to the business education. The content of the book is in eloquent manner and attempt has been made to maintain easy understanding of the caselets.
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 268 pages
File Size : 53,9 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9788120352384
This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.
Author : Anonim
Publisher : Nirali Prakashan
Page : 108 pages
File Size : 53,7 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9380064101
Author : Rajendra Nargundkar, Romi Sainy
Publisher : Notion Press
Page : 102 pages
File Size : 53,7 Mb
Release : 2018-12-19
Category : Juvenile Nonfiction
ISBN : 9781644291931
Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.
