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Author : Edd Applegate,Edd
Publisher : Unknown
Page : 0 pages
File Size : 53,8 Mb
Release : 2007
Category : Advertising
ISBN : 8190445472
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 51,9 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398
Author : Larry D. Kelley,Donald W. Jugenheimer
Publisher : M E Sharpe Incorporated
Page : 120 pages
File Size : 43,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 0765622610
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Page : 236 pages
File Size : 46,5 Mb
Release : 2007
Category : Advertising
ISBN : 0742538362
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Author : U. C. Mathur
Publisher : New Age International
Page : 17 pages
File Size : 45,8 Mb
Release : 2005
Category : Electronic
ISBN : 9788122415940
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 40,9 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author : Douglas J. Dalrymple,Leonard J. Parsons
Publisher : Unknown
Page : 1016 pages
File Size : 54,9 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015034019607
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
Author : A.V. Shukla
Publisher : Sarup & Sons
Page : 108 pages
File Size : 47,6 Mb
Release : 2004
Category : Marketing
ISBN : 8176254754
Author : Larry D. Kelley,Kim Bartel Sheehan
Publisher : Routledge
Page : 243 pages
File Size : 48,5 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000414103
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Author : Douglas J. Dalrymple,Leonard J. Parsons,Jean-Pierre Jeannet
Publisher : Unknown
Page : 368 pages
File Size : 50,8 Mb
Release : 1992
Category : Marketing
ISBN : 0471555169
Author : S.H.H. Kazmi
Publisher : Excel Books India
Page : 728 pages
File Size : 46,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 8174465421
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 50,6 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Author : Thomas V. Bonoma
Publisher : Simon and Schuster
Page : 552 pages
File Size : 42,7 Mb
Release : 1984
Category : Management
ISBN : 9780029037201
Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 40,7 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author : Paul Copley
Publisher : Routledge
Page : 447 pages
File Size : 50,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136380433
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.