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Author : Corey Liberman
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2013-09-16
Category : Communication
ISBN : 1465217533
Casing Persuasive Communication
Author : Noelle C. Nelson
Publisher : Unknown
Page : 408 pages
File Size : 51,7 Mb
Release : 1991
Category : Law
ISBN : STANFORD:36105043580625
Author : James B. Stiff,Paul A. Mongeau
Publisher : Guilford Publications
Page : 401 pages
File Size : 52,9 Mb
Release : 2016-08-26
Category : Language Arts & Disciplines
ISBN : 9781462529506
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author : Richard Storey
Publisher : Gower Publishing, Ltd.
Page : 252 pages
File Size : 52,6 Mb
Release : 1997
Category : Business communication
ISBN : 0566078198
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 52,9 Mb
Release : 2008-09-08
Category : Business & Economics
ISBN : 9781633691025
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Richard M. Perloff
Publisher : Taylor & Francis
Page : 659 pages
File Size : 47,8 Mb
Release : 2023-06-30
Category : Psychology
ISBN : 9781000899924
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Author : Richard M. Perloff
Publisher : Routledge
Page : 436 pages
File Size : 47,5 Mb
Release : 2010-05-26
Category : Language Arts & Disciplines
ISBN : 9781135203931
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Author : Gary C. Woodward
Publisher : Praeger
Page : 0 pages
File Size : 46,5 Mb
Release : 1990-11-09
Category : Business & Economics
ISBN : 9780275930929
In today's world of instant communication, we often marvel at the ability of a public figure to handle a hostile audience. Persuasive Encounters studies successful persuasion against tough odds. Through the analyzation of specific historical and rhetorical evidence, the events presented here illustrate and sometimes challenge the viability of current abstract models. Detailed studies of encounters involving such diverse figures as Edward R. Murrow, Edward Kennedy, Thomas Szasz, and Ed Koch form the basis of the work. Shorter analyses focus on the sometimes controversial actions of social activists ranging from abolitionst Wendell Phillips to the Beatles' John Lennon. In its scope and assumptions, the book is the first of its kind. Such studies are usually isolated in journals or reduced to short examples in persuasion texts. Persuasive Encounters demonstrates that the understanding of communication processes can never be very far from the analysis of specific settings and events. It goes on to show that confrontations can be positive forces for change. The text is comprised of five instances of persuasion advocacy combined with six shorter case studies. Each chapter includes background information on the immediate and secondary audiences, a summary of significant events that surrounded the situation, and contemporary accounts of public reaction. In addition, a transcript of the remarks or exchanges that actually took place and an analysis of the persuasion are provided. Students of persuasion, communication theory, and discourse analysis will find this work a valuable resource.
Author : Ronald L. Applbaum,Karl W. E. Anatol
Publisher : Merrill Publishing Company
Page : 264 pages
File Size : 43,5 Mb
Release : 1974
Category : Language Arts & Disciplines
ISBN : UOM:39015020697937
Author : Johann C. De Wet
Publisher : Juta
Page : 243 pages
File Size : 52,5 Mb
Release : 2009
Category : SOCIAL SCIENCE
ISBN : 070219638X
Author : Kathryn Sue Young
Publisher : Waveland Press
Page : 233 pages
File Size : 51,5 Mb
Release : 2021-09-29
Category : Language Arts & Disciplines
ISBN : 9781478648284
How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Author : Erwin Paul Bettinghaus,Michael J. Cody
Publisher : Cengage Learning
Page : 420 pages
File Size : 49,7 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:39015077661224
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Author : James Brian Stiff,Paul A. Mongeau
Publisher : Guilford Press
Page : 372 pages
File Size : 47,9 Mb
Release : 2002-10-18
Category : Language Arts & Disciplines
ISBN : 1572307021
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Author : Shawn T. Wahl,Eric Morris
Publisher : Routledge
Page : 403 pages
File Size : 50,6 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781000442373
This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Author : Kristie Sigler
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2019-08-31
Category : Electronic
ISBN : 152495893X