Persuasive Communication

Author : James B. Stiff,Paul A. Mongeau
Publisher : Guilford Publications
Page : 401 pages
File Size : 43,9 Mb
Release : 2016-08-22
Category : Language Arts & Disciplines
ISBN : 9781462526840

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Persuasive Communication, Third Edition by James B. Stiff,Paul A. Mongeau Pdf

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Author : James Brian Stiff,Paul A. Mongeau
Publisher : Guilford Press
Page : 372 pages
File Size : 52,7 Mb
Release : 2002-10-18
Category : Language Arts & Disciplines
ISBN : 1572307021

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Persuasive Communication by James Brian Stiff,Paul A. Mongeau Pdf

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Author : S. Steinberg
Publisher : Juta and Company Ltd
Page : 316 pages
File Size : 50,9 Mb
Release : 1999-10-31
Category : Business & Economics
ISBN : 0702152102

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Persuasive Communication Skills by S. Steinberg Pdf

This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.

Author : Richard O. Young
Publisher : Routledge
Page : 779 pages
File Size : 48,6 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317417163

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Persuasive Communication by Richard O. Young Pdf

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Author : Johann C. De Wet
Publisher : Juta and Company Ltd
Page : 252 pages
File Size : 55,9 Mb
Release : 2009-12
Category : Psychology
ISBN : 0702177776

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The Art of Persuasive Communication by Johann C. De Wet Pdf

This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Author : Richard Storey
Publisher : Gower Publishing, Ltd.
Page : 252 pages
File Size : 54,7 Mb
Release : 1997
Category : Business communication
ISBN : 0566078198

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The Art of Persuasive Communication by Richard Storey Pdf

Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

Author : Kristie Sigler
Publisher : Kendall/Hunt Publishing Company
Page : 277 pages
File Size : 48,6 Mb
Release : 2021-08-30
Category : Electronic
ISBN : 1792472625

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Persuasive Communication by Kristie Sigler Pdf

A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Author : James B. Stiff,Paul A. Mongeau
Publisher : Guilford Publications
Page : 401 pages
File Size : 41,6 Mb
Release : 2016-08-26
Category : Language Arts & Disciplines
ISBN : 9781462529506

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Persuasive Communication by James B. Stiff,Paul A. Mongeau Pdf

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Author : Erwin Paul Bettinghaus
Publisher : Unknown
Page : 296 pages
File Size : 45,6 Mb
Release : 1980
Category : Persuasion (Psychology).
ISBN : UOM:39015006460706

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Persuasive Communication by Erwin Paul Bettinghaus Pdf

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Author : Lewis Donohew,Howard E. Sypher,William J. Bukoski
Publisher : Routledge
Page : 374 pages
File Size : 45,5 Mb
Release : 2012-12-06
Category : Language Arts & Disciplines
ISBN : 9781136469961

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Persuasive Communication and Drug Abuse Prevention by Lewis Donohew,Howard E. Sypher,William J. Bukoski Pdf

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Author : Mike Clayton
Publisher : Pearson UK
Page : 25 pages
File Size : 45,5 Mb
Release : 2014-09-04
Category : Business & Economics
ISBN : 9781292063010

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Business Express: Persuasive Communication by Mike Clayton Pdf

If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need to know about persuasive communication, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch - it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. - Save time – it’s quick and easy to read - Get smart – just the essential knowledge you need - Feel good – watch your confidence grow Business Express – know how in no time! It'll only take about 30 minutes for you to get up to speed on one of these other great Business Express subjects too. Seach by title, download your copies and start knowing more in no time: Managing Your Time Productively Developing Your Influencing Skills Delegating Effectively Managing Upwards Successfully Persuasive Communication Leading Your Team Through Change Making Effective Decisions Managing Performance and Appraisals Managing Difficult Situations and Discussions Negotiating With Confidence Writing Compelling Reports and Proposals Presenting With Confidence How to be Assertive Effective Mentoring Coaching Effectively Managing Productive Meetings Motivating Your Team Embracing Diversity Within Your Team Effective Problem Solving Interviewing With Confidence

Author : TRACY GREGORY
Publisher : TRACY GREGORY
Page : 84 pages
File Size : 51,7 Mb
Release : 2023-09-19
Category : Business & Economics
ISBN : 9798869281463

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The Art of Persuasive Communication by TRACY GREGORY Pdf

"The Art of Persuasive Communication: Influencing Stakeholders" is a comprehensive guide that unlocks the secrets to effective communication in the business world. This insightful book delves into the principles of persuasion and rhetoric, offering practical strategies and proven techniques for influencing stakeholders and driving desired outcomes. From mastering the art of storytelling to honing active listening skills and crafting compelling messages, each chapter provides actionable insights and real-world examples to help readers become more persuasive communicators. Whether you're negotiating deals, presenting proposals, or rallying support for initiatives, "The Art of Persuasive Communication" equips you with the tools and confidence needed to communicate with impact and achieve your goals. With clear explanations and actionable tips, this book is an indispensable resource for anyone looking to enhance their communication skills and build stronger relationships in the business world.

Author : Stephen Wilbers
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 49,8 Mb
Release : 2022-11-14
Category : Technology & Engineering
ISBN : 9781119573258

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Persuasive Communication for Science and Technology Leaders by Stephen Wilbers Pdf

Persuasive Communication for Science and Technology Leaders Explore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own. Written in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial. The distinguished speaker and author explores the broader importance of language and explains various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression. You will also benefit from: A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from momentary lapses Easy-to-remember guidance on avoiding common language errors that might undermine your credibility or, worse yet, make people stop listening to you Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers and leaders who seek to better connect with their audiences.

Author : Anonim
Publisher : Unknown
Page : 4 pages
File Size : 55,8 Mb
Release : 1990
Category : Forests and forestry
ISBN : MINN:30000002322539

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Recent Reports by Anonim Pdf

Author : Corey Liberman
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2013-09-16
Category : Communication
ISBN : 1465217533

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Casing Persuasive Communication by Corey Liberman Pdf

Casing Persuasive Communication