Communication Best Practices At Dell General Electric Microsoft And Monsanto

Author : Donald P. Cushman,Sarah Sanderson King
Publisher : State University of New York Press
Page : 164 pages
File Size : 48,5 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9780791486788

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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto by Donald P. Cushman,Sarah Sanderson King Pdf

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

Author : Carol J. Pardun
Publisher : John Wiley & Sons
Page : 346 pages
File Size : 44,8 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781118587621

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Advertising and Society by Carol J. Pardun Pdf

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author : Anonim
Publisher : Unknown
Page : 310 pages
File Size : 54,7 Mb
Release : 2003
Category : Speech
ISBN : IND:30000070506443

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Spectra by Anonim Pdf

Author : Rachel E. Curtis,Judy Wurtzel
Publisher : Unknown
Page : 274 pages
File Size : 49,5 Mb
Release : 2010
Category : Education
ISBN : UOM:39076002966278

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Teaching Talent by Rachel E. Curtis,Judy Wurtzel Pdf

Teaching Talent presents a framework for human capital development that draws on a two-year initiative by the Aspen Institute Education and Society Program to research sectors that have effective, well-developed human capital systems and point the way toward human capital innovations in public education. About 80 percent of education spending is devoted to personnel, yet the capacity of schools and districts to recruit, develop, and retain top talent is stunningly low compared with other knowledge sectors. This problem is most profoundly felt in urban school systems, which creates tremendous inequity for the students who most need a high-quality education. Research findings make it clear that human capital is one of the most important levers we have for improving school effectiveness and student achievement. However, educators, district leaders, and policy makers are just beginning to recognize that strengthening human capital should be their top priority--and to act on that recognition. The book first identifies the elements of a robust human capital strategy in education--teacher recruitment and career development; the principal's role in ensuring teacher quality; and the district's role in creating the conditions necessary to support effective human capital management. It then offers a comprehensive, visionary framework that weaves these elements together.

Author : Rose Arny
Publisher : Unknown
Page : 1190 pages
File Size : 54,6 Mb
Release : 2003-04
Category : American literature
ISBN : UOM:39015054030385

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Forthcoming Books by Rose Arny Pdf

Author : Anonim
Publisher : Unknown
Page : 2576 pages
File Size : 44,5 Mb
Release : 2002
Category : American literature
ISBN : STANFORD:36105025417838

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Books in Print Supplement by Anonim Pdf

Author : Donald P. Cushman,Sarah Sanderson King
Publisher : State University of New York Press
Page : 350 pages
File Size : 41,9 Mb
Release : 1995-07-01
Category : Business & Economics
ISBN : 9781438400235

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Communicating Organizational Change by Donald P. Cushman,Sarah Sanderson King Pdf

Rapid and volatile organizational change is one of the most profound characteristics of our time. How to communicate the need for and the direction of change to stockholders, employees, customers, and management is the subject of this book.

Author : Sarah Sanderson King,Donald P. Cushman
Publisher : SUNY Press
Page : 324 pages
File Size : 54,9 Mb
Release : 1994-02-24
Category : Business & Economics
ISBN : 0791418146

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High-Speed Management and Organizational Communication in the 1990s by Sarah Sanderson King,Donald P. Cushman Pdf

High-Speed Management and Organizational Communication in the 1990s provides a unique, systematic, and practical treatment of the role communication plays in the new organizations. It treats organizational integration, coordination, and control as central communication processes and explores their transformation of traditional organizational topics such as leadership, corporate culture, teamwork, and continuous improvement programs. The central thesis of this analysis is that increasing the speed with which products get to market helps to make an organization more productive, develop better quality products, become more responsive to customer needs, and generate more profits for investors. Why and how this takes place as well as the central role communication plays in the process is treated here in detail.

Author : Anonim
Publisher : Unknown
Page : 96 pages
File Size : 55,7 Mb
Release : 1994
Category : Electronic
ISBN : NASA:31769000622285

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A Strategy for Electronic Dissemination of NASA Langley Technical Publications by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 2120 pages
File Size : 54,7 Mb
Release : 2005
Category : Brokers
ISBN : IND:30000121894244

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Nelson Information's Directory of Investment Managers by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 228 pages
File Size : 40,8 Mb
Release : 2001
Category : Commercial law
ISBN : UOM:39076002455322

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Business Guide to EU Initiatives by Anonim Pdf

Author : Bruce C. Greenwald,Judd Kahn
Publisher : Penguin
Page : 416 pages
File Size : 51,9 Mb
Release : 2005-08-18
Category : Business & Economics
ISBN : 9781101218433

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Competition Demystified by Bruce C. Greenwald,Judd Kahn Pdf

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Author : Andrzej Kozminski,Donald P. Cushman
Publisher : SUNY Press
Page : 252 pages
File Size : 52,6 Mb
Release : 1993-01-07
Category : Business & Economics
ISBN : 0791413063

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Organizational Communication and Management by Andrzej Kozminski,Donald P. Cushman Pdf

Polish and American scholars, with contributions from Western Europe, Japan, and Africa, discuss issues of the communication and management demands on companies faced with dealing in a global economy. The main topics of the 14 papers, from a June 1990 conference near Plock, Poland, are the economic and social reasons for the sudden decline of communism, and the prospects for the region; and the threat posed to the preservation of national identity by globalism and regionalism. Paper edition (unseen), $17.95. Annotation copyright by Book News, Inc., Portland, OR

Author : New York Stock Exchange
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2017-06
Category : Electronic
ISBN : 0996498222

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The Entrepreneur's Roadmap by New York Stock Exchange Pdf

Entrepreneur's guide for starting and growing a business to a public listing

Author : Michael J. Papa,Tom D. Daniels,Barry K. Spiker
Publisher : SAGE
Page : 473 pages
File Size : 45,9 Mb
Release : 2007-11-20
Category : Business & Economics
ISBN : 9781412916844

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Organizational Communication by Michael J. Papa,Tom D. Daniels,Barry K. Spiker Pdf

Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.