Download Full eBooks in PDF
Consumer Behaviour Analysis The Behavioural Economics Of Consumption Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Consumer Behaviour Analysis The Behavioural Economics Of Consumption book. This book definitely worth reading, it is an incredibly well-written.
Author : G. R. Foxall
Publisher : Taylor & Francis
Page : 512 pages
File Size : 44,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415196442
Author : Gordon Foxall
Publisher : Beard Books
Page : 246 pages
File Size : 47,7 Mb
Release : 2004-12
Category : Psychology
ISBN : 9781587982408
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 416 pages
File Size : 53,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415196434
Author : Donald A. Hantula,Victoria K. Wells
Publisher : Routledge
Page : 266 pages
File Size : 51,9 Mb
Release : 2014-01-21
Category : Business & Economics
ISBN : 9781317850762
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author : Gordon Foxall
Publisher : Edward Elgar Publishing
Page : 160 pages
File Size : 50,9 Mb
Release : 2017-05-26
Category : Electronic
ISBN : 9781784716936
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Author : Gordon R. Foxall
Publisher : Taylor & Francis
Page : 520 pages
File Size : 52,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415196450
Author : G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James
Publisher : Springer
Page : 292 pages
File Size : 55,9 Mb
Release : 2007-06-27
Category : Business & Economics
ISBN : 9780230596733
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Author : Gordon Foxall
Publisher : Routledge
Page : 200 pages
File Size : 50,6 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135238087
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author : Bruce Pietrykowski
Publisher : Unknown
Page : 195 pages
File Size : 43,6 Mb
Release : 2009
Category : Political Science
ISBN : 9780415773126
Consumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.
Author : Bruce Pietrykowski
Publisher : Routledge
Page : 206 pages
File Size : 54,6 Mb
Release : 2009-05-07
Category : Business & Economics
ISBN : 9781135978693
This book applys insights from the fields of feminist, heterodox and behavioral economics to a study of consumption, focusing on its construction as a learned activity and a lifestyle choice.
Author : Victoria Wells,G. R. Foxall
Publisher : Edward Elgar Publishing
Page : 625 pages
File Size : 43,8 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781781005125
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Author : Johnny Ch LOK
Publisher : Unknown
Page : 418 pages
File Size : 49,9 Mb
Release : 2017-07-10
Category : Electronic
ISBN : 1521806209
Behavioral economics can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In this book, it divides part one and part two and part three. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explai how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand.
Author : Gordon R. Foxall
Publisher : Routledge
Page : 470 pages
File Size : 42,6 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9781317913467
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Angus Deaton,John Muellbauer
Publisher : Cambridge University Press
Page : 468 pages
File Size : 43,6 Mb
Release : 1980-05-30
Category : Business & Economics
ISBN : 0521296765
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.
Author : Johnny Ch LOK
Publisher : Unknown
Page : 388 pages
File Size : 44,8 Mb
Release : 2018-04-12
Category : Electronic
ISBN : 1980815577
This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior. In Behavioral economics part , it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. In this part, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information.