Consumer Happiness Multiple Perspectives

Author : Tanusree Dutta,Manas Kumar Mandal
Publisher : Springer Nature
Page : 285 pages
File Size : 49,6 Mb
Release : 2021-05-05
Category : Technology & Engineering
ISBN : 9789813363748

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Consumer Happiness: Multiple Perspectives by Tanusree Dutta,Manas Kumar Mandal Pdf

This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.

Author : Ince, Fatma
Publisher : IGI Global
Page : 306 pages
File Size : 44,9 Mb
Release : 2023-01-23
Category : Business & Economics
ISBN : 9781668461426

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Leadership Perspectives on Effective Intergenerational Communication and Management by Ince, Fatma Pdf

Rapid developments are taking place within society and organizations. They demand a flexible, responsive, and competent workforce. Demographic shifts and the increasing shortfall of young workers have resulted in increasing demand for the intergenerational workplace. Retaining multicultural workers is practiced in some countries to make use of their rich expertise. Experienced older workers are no longer seen as a burden to the economy. On the contrary, practices such as senior entrepreneurship are also popular. Similarly, while technological development and differences among employees are discussed in leadership issues, diversity is also included. Leadership Perspectives on Effective Intergenerational Communication and Management examines the differences between monocultural workers and intergenerational workers in Western and Eastern companies. It investigates the technological developments such as Industry 4.0 at the societal or industry levels. Covering topics such as intergenerational diversity, organizational interactions, and employee satisfaction, this premier reference source is an excellent resource for business leaders and executives, human resource managers, sociologists, students and educators of higher education, librarians, researchers, and academicians.

Author : Afia Khalid,Faisal Qadeer
Publisher : Routledge
Page : 110 pages
File Size : 47,7 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 9781351256902

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Rising Consumer Materialism by Afia Khalid,Faisal Qadeer Pdf

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

Author : Luka Zevnik
Publisher : Springer Science & Business Media
Page : 165 pages
File Size : 50,9 Mb
Release : 2014-04-07
Category : Social Science
ISBN : 9783319044033

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Critical Perspectives in Happiness Research by Luka Zevnik Pdf

This book presents an interdisciplinary exploration of the origins of happiness in the modern Western culture and makes the argument that happiness is not universal but is instead a culturally and historically specific experience, characteristic only to the Western world. It begins with an overview of the main research approaches to happiness and then studies the important but elusive theme in the context of culture and relations of power. The second part of the book analyses the social, religious, ethical and political processes that lead to the emergence of the experience of happiness, including consumer culture in contemporary societies. It presents an analysis of the medieval Christian experience which concludes that the modern experience of happiness only emerged in the 17th and 18th century, when the ideal of human existence increasingly started to be pursued in the present life. In its conclusion, this book explores the concept of modernization as the collective pursuit of happiness.

Author : Miriam Tatzel
Publisher : Springer Science & Business Media
Page : 198 pages
File Size : 49,8 Mb
Release : 2013-09-30
Category : Psychology
ISBN : 9789400773684

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Consumption and Well-Being in the Material World by Miriam Tatzel Pdf

This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environmental well-being. How can we use the money and possessions in our lives in the service of well-being? Apparently not by being materialistic. Can we benefit from the many wonders of the marketplace -- in technology, convenience and aesthetics -- without falling prey to the lures and dangers of excessive material preoccupation? Can we meet our material needs in ways that nourish growth and well-being? The authors of the chapters in this volume are on-going researchers into such questions. Herein you can learn about the hedonic benefits of thrift and of spending on experiences; how possessions can be beneficial; how different types of consumers spend money; cultural variations in conceptions of the "good life;" how we might reconcile environmental and consumer well-being; and how to measure the whole of human, economic, and environmental well-being. Taken all together, this collection finds grounds for compatibility between what's good for the consumer and what's good for the environment. This volume appeals to academics, professionals, students and others interested in materialism and consumer well-being.

Author : Prof. Dr. Bilal Semih Bozdemir
Publisher : Bilal Semih Bozdemir
Page : 825 pages
File Size : 47,6 Mb
Release : 2024-06-18
Category : Psychology
ISBN : 8210379456XXX

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Different Perspectives on Human Psychology by Prof. Dr. Bilal Semih Bozdemir Pdf

Author : Mehita Iqani
Publisher : Taylor & Francis
Page : 158 pages
File Size : 47,6 Mb
Release : 2023-06-27
Category : Business & Economics
ISBN : 9781000907018

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Consuming Happiness by Mehita Iqani Pdf

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it. This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.

Author : Anonim
Publisher : Unknown
Page : 675 pages
File Size : 40,5 Mb
Release : 2011
Category : Consumer behavior
ISBN : 0979133629

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Consumer Behavior by Anonim Pdf

Author : Cynthia Huffman,David Glen Mick,S. Ratneshwar
Publisher : Routledge
Page : 358 pages
File Size : 53,5 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134599028

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The Why of Consumption by Cynthia Huffman,David Glen Mick,S. Ratneshwar Pdf

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 46,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220

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Satisfaction: A Behavioral Perspective on the Consumer by Richard L. Oliver Pdf

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Author : Ceridwyn King,Enrique Murillo
Publisher : Edward Elgar Publishing
Page : 317 pages
File Size : 44,6 Mb
Release : 2023-09-06
Category : Business & Economics
ISBN : 9781803925516

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A Research Agenda for Brand Management in a New Era of Consumerism by Ceridwyn King,Enrique Murillo Pdf

Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Author : Rubén Maneiro,Mario Amatria,Xavier Iglesias,José Luis Losada,Sophia D. Papadopoulou,Hugo Borges Sarmento,Antonio Ardá Suárez,Claudio Alberto Casal
Publisher : Frontiers Media SA
Page : 315 pages
File Size : 51,9 Mb
Release : 2022-05-24
Category : Science
ISBN : 9782889761982

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Advances in Sport Science: Latest Findings and New Scientific Proposals by Rubén Maneiro,Mario Amatria,Xavier Iglesias,José Luis Losada,Sophia D. Papadopoulou,Hugo Borges Sarmento,Antonio Ardá Suárez,Claudio Alberto Casal Pdf

Author : Wided Batat
Publisher : Taylor & Francis
Page : 238 pages
File Size : 54,8 Mb
Release : 2022-07-21
Category : Business & Economics
ISBN : 9781000624168

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The Rise of Positive Luxury by Wided Batat Pdf

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

Author : Margarete Rosina
Publisher : Springer Gabler
Page : 188 pages
File Size : 53,8 Mb
Release : 2017-10-05
Category : Business & Economics
ISBN : 365819698X

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The Power of Communicating the Family Firm Status by Margarete Rosina Pdf

Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to “doing good”, namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.

Author : Khalid Hussain,Huayu Shi,Muzhar Javed,Muhammad Junaid
Publisher : Frontiers Media SA
Page : 229 pages
File Size : 54,5 Mb
Release : 2023-06-29
Category : Science
ISBN : 9782832527283

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The psychological facets of consumer-brand relationship in the digital world by Khalid Hussain,Huayu Shi,Muzhar Javed,Muhammad Junaid Pdf