Consumer Satisfaction Dissatisfaction And Complaining Behavior

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Satisfaction: A Behavioral Perspective on the Consumer

Richard L. Oliver
Satisfaction A Behavioral Perspective on the Consumer Book PDF

Author : Richard L. Oliver
Publisher : Routledge
Page : 969 pages
File Size : 55,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460213

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Satisfaction: A Behavioral Perspective on the Consumer by Richard L. Oliver Pdf

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Consumer Satisfaction And Complaining Behaviour

H.C. Purohit
Consumer Satisfaction And Complaining Behaviour Book PDF

Author : H.C. Purohit
Publisher : Mittal Publications
Page : 128 pages
File Size : 47,7 Mb
Release : 2004
Category : Consumer complaints
ISBN : 8170999243

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Consumer Satisfaction And Complaining Behaviour by H.C. Purohit Pdf

Aims To Identity The Determinants Of Satisfaction And In Order To Test The Strength Of Relationship To Develop A Model Which Can Help Predict Satisfaction Behaviour At The Time Of Purchase. The Model Prepared Has Been Tested With The Help Of Logistic Regression. Five Chapters A Questionaire And A Useful Bibliography.

Satisfaction: A Behavioral Perspective on the Consumer

Richard L. Oliver
Satisfaction A Behavioral Perspective on the Consumer Book PDF

Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 55,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220

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Satisfaction: A Behavioral Perspective on the Consumer by Richard L. Oliver Pdf

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.