Consumption Culture In Europe Insight Into The Beverage Industry

Consumption Culture In Europe Insight Into The Beverage Industry Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Consumption Culture In Europe Insight Into The Beverage Industry book. This book definitely worth reading, it is an incredibly well-written.

Consumption Culture in Europe: Insight into the Beverage Industry

Santos, Carmen R.
Consumption Culture in Europe Insight into the Beverage Industry Book PDF

Author : Santos, Carmen R.
Publisher : IGI Global
Page : 414 pages
File Size : 54,8 Mb
Release : 2013-01-31
Category : Business & Economics
ISBN : 9781466628588

Get Book

Consumption Culture in Europe: Insight into the Beverage Industry by Santos, Carmen R. Pdf

Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Handbook of Research on Managing and Influencing Consumer Behavior

Kaufmann, Hans-Ruediger
Handbook of Research on Managing and Influencing Consumer Behavior Book PDF

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 573 pages
File Size : 45,6 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665484

Get Book

Handbook of Research on Managing and Influencing Consumer Behavior by Kaufmann, Hans-Ruediger Pdf

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

The SAGE Encyclopedia of Alcohol

Scott C. Martin
The SAGE Encyclopedia of Alcohol Book PDF

Author : Scott C. Martin
Publisher : SAGE Publications
Page : 1674 pages
File Size : 46,7 Mb
Release : 2014-12-16
Category : Reference
ISBN : 9781483331089

Get Book

The SAGE Encyclopedia of Alcohol by Scott C. Martin Pdf

Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.

Customer Relationship Management Strategies in the Digital Era

Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era Book PDF

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 41,8 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

Get Book

Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Marketing in the Cyber Era: Strategies and Emerging Trends

Ghorbani, Ali
Marketing in the Cyber Era Strategies and Emerging Trends Book PDF

Author : Ghorbani, Ali
Publisher : IGI Global
Page : 357 pages
File Size : 41,9 Mb
Release : 2013-12-31
Category : Business & Economics
ISBN : 9781466648654

Get Book

Marketing in the Cyber Era: Strategies and Emerging Trends by Ghorbani, Ali Pdf

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Educational Strategies for the Next Generation Leaders in Hotel Management

Feng, Jiuguang
Educational Strategies for the Next Generation Leaders in Hotel Management Book PDF

Author : Feng, Jiuguang
Publisher : IGI Global
Page : 399 pages
File Size : 52,8 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466685666

Get Book

Educational Strategies for the Next Generation Leaders in Hotel Management by Feng, Jiuguang Pdf

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Nedelea, Alexandru-Mircea
Strategic Tools and Methods for Promoting Hospitality and Tourism Services Book PDF

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 52,7 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

Get Book

Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Strategic Labor Relations Management in Modern Organizations

Casademunt, Ana María Lucia
Strategic Labor Relations Management in Modern Organizations Book PDF

Author : Casademunt, Ana María Lucia
Publisher : IGI Global
Page : 313 pages
File Size : 43,9 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781522503576

Get Book

Strategic Labor Relations Management in Modern Organizations by Casademunt, Ana María Lucia Pdf

Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Wu, Mei
Internet Mercenaries and Viral Marketing The Case of Chinese Social Media Book PDF

Author : Wu, Mei
Publisher : IGI Global
Page : 326 pages
File Size : 54,9 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9781466645790

Get Book

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by Wu, Mei Pdf

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Consumer Behavior and Culture

Marieke de Mooij
Consumer Behavior and Culture Book PDF

Author : Marieke de Mooij
Publisher : SAGE Publications
Page : 425 pages
File Size : 42,8 Mb
Release : 2010-09-29
Category : Business & Economics
ISBN : 9781412979900

Get Book

Consumer Behavior and Culture by Marieke de Mooij Pdf

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Tea Cultures of Europe: Heritage and Hospitality

Hartwig Bohne
Tea Cultures of Europe Heritage and Hospitality Book PDF

Author : Hartwig Bohne
Publisher : Walter de Gruyter GmbH & Co KG
Page : 567 pages
File Size : 43,7 Mb
Release : 2024-06-04
Category : Business & Economics
ISBN : 9783110758719

Get Book

Tea Cultures of Europe: Heritage and Hospitality by Hartwig Bohne Pdf

"No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.

Wine and Culture

Rachel E. Black,Robert C. Ulin
Wine and Culture Book PDF

Author : Rachel E. Black,Robert C. Ulin
Publisher : A&C Black
Page : 295 pages
File Size : 40,9 Mb
Release : 2013-08-01
Category : Social Science
ISBN : 9780857854209

Get Book

Wine and Culture by Rachel E. Black,Robert C. Ulin Pdf

Wine is one of the most celebrated and appreciated commodities around the world. Wine writers and scientists tell us much about varieties of wines, winegrowing estates, the commercial value and the biochemistry of wine, but seldom address the cultural, social, and historical conditions through which wine is produced and represented. This path-breaking collection of essays by leading anthropologists looks not only at the product but also beyond this to disclose important social and cultural issues that inform the production and consumption of wine. The authors show that wine offers a window onto a variety of cultural, social, political and economic issues throughout the world. The global scope of these essays demonstrates the ways in which wine changes as an object of study, commodity and symbol in different geographical and cultural contexts. This book is unique in covering the latest ethnography, theoretical and ethnohistorical research on wine throughout the globe. Four central themes emerge in this collection: terroir; power and place; commodification and politics; and technology and nature. The essays in each section offer broad frameworks for looking at current research with wine at the core.

A Cultural History of Food in the Early Modern Age

Beat Kümin
A Cultural History of Food in the Early Modern Age Book PDF

Author : Beat Kümin
Publisher : Bloomsbury Publishing
Page : 289 pages
File Size : 53,8 Mb
Release : 2014-05-22
Category : History
ISBN : 9781350995383

Get Book

A Cultural History of Food in the Early Modern Age by Beat Kümin Pdf

The seventeenth and eighteenth centuries form a very distinctive period in European food history. This was a time when enduring feudal constraints in some areas contrasted with widening geographical horizons and the emergence of a consumer society.While cereal based diets and small scale trade continued to be the mainstay of the general population, elite tastes shifted from Renaissance opulence toward the greater simplicity and elegance of dining à la française. At the same time, growing spatial mobility and urbanization boosted the demand for professional cooking and commercial catering. An unprecedented wealth of artistic, literary and medical discourses on food and drink allows fascinating insights into contemporary responses to these transformations. A Cultural History of Food in the Early Modern Age presents an overview of the period with essays on food production, food systems, food security, safety and crises, food and politics, eating out, professional cooking, kitchens and service work, family and domesticity, body and soul, representations of food, and developments in food production and consumption globally.

Food, Drink and Identity in Europe

Thomas M. Wilson
Food Drink and Identity in Europe Book PDF

Author : Thomas M. Wilson
Publisher : Rodopi
Page : 237 pages
File Size : 41,6 Mb
Release : 2006
Category : History
ISBN : 9789042020863

Get Book

Food, Drink and Identity in Europe by Thomas M. Wilson Pdf

Scholars across the humanities and social sciences are increasingly examining the importance of consumption to changing notions of local, regional, national and supranational identity in Europe. As part of this interest, anthropologists, historians, sociologists and others have paid particular attention to the roles which food and drink have played in the construction of local, regional and national identity in Europe. This volume provides the first multidisciplinary look at the contributions which food and alcohol make to contemporary European identities, including the part they play in processes of European integration and Europeanization. It provides theoretically informed ethnographic and historical case studies of transformations and continuity in social and cultural patterns in the production and consumption of European foods and drinks, in order to explore how eating and drinking have helped to construct various local, regional and national identities in Europe. Of particular note in this volume is its attention to how food and drink intersect with recent attempts to foster greater European integration, in part through the recognition and support of common and diverse European cultures and identities.

Reading Inebriation in Early Colonial Peru

Mónica P. Morales
Reading Inebriation in Early Colonial Peru Book PDF

Author : Mónica P. Morales
Publisher : Routledge
Page : 156 pages
File Size : 48,7 Mb
Release : 2016-04-01
Category : Literary Criticism
ISBN : 9781317071143

Get Book

Reading Inebriation in Early Colonial Peru by Mónica P. Morales Pdf

Viewing a variety of narratives through the lens of inebriation imagery, this book explores how such imagery emerges in colonial Peru as articulator of notions of the self and difference, resulting in a new social hierarchy and exploitation. Reading Inebriation evaluates the discursive and geo-political relevance of representations of drinking and drunkenness in the crucial period for the consolidation of colonial power in the Viceroyalty of Peru, and the resisting rhetoric of a Hispanicized native Andean writer interested in changing stereotypes, fighting inequality, and promoting tolerance at imperial level in one of the main centers of Spanish colonial economic activity in the Americas. In recognizing and addressing this imagery, Mónica Morales restores an element of colonial discourse that hitherto has been overlooked in the critical readings dealing with the history of sixteenth and early seventeenth-century Andes. She presents drinking as the metaphorical site where Western culture and the New World collide and define themselves on the grounds of differing drinking rituals and ideas of moderation and excess. Narratives such as dictionaries, legal documents, conversion manuals, historical writings, literary accounts, and chronicles frame her context of analysis.