Author : David L. Kurtz
Publisher : Unknown
Page : 604 pages
File Size : 43,5 Mb
Release : 2011
Category : Marketing
ISBN : 0495987824
Contemporary Marketing
David L. Kurtz
Contemporary Marketing
Contemporary Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Contemporary Marketing book. This book definitely worth reading, it is an incredibly well-written.
The Essentials of Contemporary Marketing
Mo Willan
Author : Mo Willan
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 40,7 Mb
Release : 2021-10-05
Category : Business & Economics
ISBN : 9781472988577
The Essentials of Contemporary Marketing by Mo Willan Pdf
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Contemporary Marketing Strategy
Rajagopal
Author : Rajagopal
Publisher : Springer
Page : 288 pages
File Size : 40,6 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9783030119119
Contemporary Marketing Strategy by Rajagopal Pdf
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Contemporary Marketing and Consumer Behavior
John F. Sherry
Author : John F. Sherry
Publisher : SAGE
Page : 501 pages
File Size : 40,7 Mb
Release : 1995-05-02
Category : Business & Economics
ISBN : 9780803957534
Contemporary Marketing and Consumer Behavior by John F. Sherry Pdf
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Contemporary Issues in Marketing
Ayantunji Gbadamosi
Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 48,7 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403
Contemporary Issues in Marketing by Ayantunji Gbadamosi Pdf
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Contemporary Issues in Digital Marketing
Outi Niininen
Author : Outi Niininen
Publisher : Routledge
Page : 257 pages
File Size : 44,5 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000488494
Contemporary Issues in Digital Marketing by Outi Niininen Pdf
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
Contemporary Marketing Management : Strategies and Practices
Prof Faheema Idrees Prof TM Kuthubudeen
Author : Prof Faheema Idrees Prof TM Kuthubudeen
Publisher : Unknown
Page : 164 pages
File Size : 42,5 Mb
Release : 2010-02-01
Category : Electronic
ISBN : 938050246X
Contemporary Marketing Management : Strategies and Practices by Prof Faheema Idrees Prof TM Kuthubudeen Pdf
In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers all aspects of marketing practices. Though the traditional marketing practices are still vibrant in the market, the contemporary marketing holds better scope in future. Online marketing is an area that is ready for more expansion of usage and extension of technology. The paradigm shift from traditional to modern marketing is a key factor based on three shifts namely, (i) Technological shift Growth from old to new technology, (Telemarketing to Email marketing), (ii) Conceptual shift Marketing to Integrated marketing, & (iii) Techno-conceptual database marketing which uses technology to conceptualize marketing. This book deals with contemporary practices in two categories namely ethical and unethical. There is a thin line of difference while detailing ethical and unethical practices. The subtle difference is often crossed with the help of creativity. Multi level marketing is considered as ethical in few countries and unethical in some other countries. Certain concepts overlap, and where staunch differentiation is so difficult such as Viral and Buzz marketing, though the same has been used in an interchangeable way.
Contemporary Issues in Social Media Marketing
Bikramjit Rishi,Subir Bandyopadhyay
Author : Bikramjit Rishi,Subir Bandyopadhyay
Publisher : Routledge
Page : 328 pages
File Size : 52,8 Mb
Release : 2017-07-28
Category : Business & Economics
ISBN : 9781317193982
Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay Pdf
In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Customer Relationship Management
Roger J. Baran,Robert J. Galka
Author : Roger J. Baran,Robert J. Galka
Publisher : Taylor & Francis
Page : 450 pages
File Size : 42,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317419334
Customer Relationship Management by Roger J. Baran,Robert J. Galka Pdf
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Charity Marketing
Fran Hyde,Sarah-Louise Mitchell
Author : Fran Hyde,Sarah-Louise Mitchell
Publisher : Routledge
Page : 191 pages
File Size : 48,6 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000514193
Charity Marketing by Fran Hyde,Sarah-Louise Mitchell Pdf
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Contemporary Marketing
Louis E. Boone
Author : Louis E. Boone
Publisher : Cengage Learning Canada Inc
Page : 128 pages
File Size : 55,9 Mb
Release : 2015-05-11
Category : Business & Economics
ISBN : 9780176728618
Contemporary Marketing by Louis E. Boone Pdf
The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and establish relationships with new users every step of the way. Just like the very best brands in the business world, Contemporary Marketing continues to evolve, both as a product and as a brand. This fourth Canadian edition of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, the patterns of innovation and excellence established at the beginning have remained steadfast. The conversational style and example-driven content breathe life into the exciting concepts and issues facing today’s marketers and are at the core of Contemporary Marketing’s student-centered approach. In keeping with the tradition of innovation and excellence that has made Contemporary Marketing a success, this edition is available with MindTap, an online platform that provides a learning path that gets students thinking like marketers.
Contemporary Marketing
Tapan Kumar Panda
Author : Tapan Kumar Panda
Publisher : ICFAI Books
Page : 267 pages
File Size : 43,7 Mb
Release : 2006
Category : Marketing
ISBN : 9788131405505
Contemporary Marketing by Tapan Kumar Panda Pdf
This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-
The Essentials of Contemporary Marketing
Mo Willan
Author : Mo Willan
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 49,8 Mb
Release : 2021-08-05
Category : Business & Economics
ISBN : 9781472963727
The Essentials of Contemporary Marketing by Mo Willan Pdf
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.
Global Perspectives on Contemporary Marketing Education
Smith, Brent
Author : Smith, Brent
Publisher : IGI Global
Page : 293 pages
File Size : 53,6 Mb
Release : 2016-03-17
Category : Business & Economics
ISBN : 9781466697850
Global Perspectives on Contemporary Marketing Education by Smith, Brent Pdf
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
CRM
Roger J. Baran,Robert J. Galka
Author : Roger J. Baran,Robert J. Galka
Publisher : Routledge
Page : 406 pages
File Size : 54,9 Mb
Release : 2013-03-05
Category : Business & Economics
ISBN : 9781136262463
CRM by Roger J. Baran,Robert J. Galka Pdf
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
