Contemporary Marketing Management Strategies And Practices

Author : Prof Faheema Idrees Prof TM Kuthubudeen
Publisher : Unknown
Page : 164 pages
File Size : 54,7 Mb
Release : 2010-02-01
Category : Electronic
ISBN : 938050246X

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Contemporary Marketing Management : Strategies and Practices by Prof Faheema Idrees Prof TM Kuthubudeen Pdf

In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers all aspects of marketing practices. Though the traditional marketing practices are still vibrant in the market, the contemporary marketing holds better scope in future. Online marketing is an area that is ready for more expansion of usage and extension of technology. The paradigm shift from traditional to modern marketing is a key factor based on three shifts namely, (i) Technological shift Growth from old to new technology, (Telemarketing to Email marketing), (ii) Conceptual shift Marketing to Integrated marketing, & (iii) Techno-conceptual database marketing which uses technology to conceptualize marketing. This book deals with contemporary practices in two categories namely ethical and unethical. There is a thin line of difference while detailing ethical and unethical practices. The subtle difference is often crossed with the help of creativity. Multi level marketing is considered as ethical in few countries and unethical in some other countries. Certain concepts overlap, and where staunch differentiation is so difficult such as Viral and Buzz marketing, though the same has been used in an interchangeable way.

Author : Rajagopal
Publisher : Springer
Page : 288 pages
File Size : 53,7 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9783030119119

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Contemporary Marketing Strategy by Rajagopal Pdf

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Author : Christian Homburg,Sabine Kuester,Harley Krohmer
Publisher : McGraw-Hill Europe
Page : 641 pages
File Size : 54,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 0077146042

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Marketing Management by Christian Homburg,Sabine Kuester,Harley Krohmer Pdf

Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.

Author : Mo Willan
Publisher : Bloomsbury Business
Page : 384 pages
File Size : 45,5 Mb
Release : 2021-02-16
Category : Business & Economics
ISBN : 1472963733

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The Handbook of Contemporary Marketing by Mo Willan Pdf

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Handbook of Contemporary Marketing covers a wide range of themes in contemporary marketing, including: · Consumer behaviour; · The latest marketing research; · Services marketing; · Brand management; · Global marketing; and · Ethics in marketing. Each chapter includes case studies to illustrate and contextualize the themes covered, from companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. "Contemporary marketing" is the term used to cover the move from more traditional marketing techniques to those that more reflect consumer needs. It refers to strategies that, when implemented, offer greater support for their client base, with a product range that varies depending on what the target market desires, rather than what the company wants them to have. The channels used to underpin these strategies are also radically different--for example, the increasing use of social media versus print advertising. The Handbook of Contemporary Marketing moves away from the theory-based content widely available and instead focuses on a more practical and comprehensive approach, which the author has developed through more than 13 years of teaching at degree level.

Author : Gary Frazier,Professor Jagdish N Sheth, Ph.D.
Publisher : Marketing Classics Press
Page : 7 pages
File Size : 53,7 Mb
Release : 2011-02-09
Category : Business & Economics
ISBN : 9781613110072

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Contemporary Views on Marketing Practice by Gary Frazier,Professor Jagdish N Sheth, Ph.D. Pdf

Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Author : Mo Willan
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 42,5 Mb
Release : 2021-08-05
Category : Business & Economics
ISBN : 9781472963727

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The Essentials of Contemporary Marketing by Mo Willan Pdf

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
Page : 336 pages
File Size : 45,7 Mb
Release : 2007-09-13
Category : Business & Economics
ISBN : 8120332598

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MARKETING MANAGEMENT by M. GOVINDARAJAN Pdf

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Author : Maggie Jones
Publisher : Elsevier
Page : 110 pages
File Size : 40,8 Mb
Release : 2005-11
Category : Business & Economics
ISBN : 9780750667692

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Strategic Marketing in Practice by Maggie Jones Pdf

Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the CIM Coursebook and MarketingOnline website to provide a suite of products to support the CIM qualifications.

Author : Tapan Kumar Panda
Publisher : ICFAI Books
Page : 267 pages
File Size : 53,6 Mb
Release : 2006
Category : Marketing
ISBN : 9788131405505

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Contemporary Marketing by Tapan Kumar Panda Pdf

This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-

Author : Roger J. Baran,Robert J. Galka
Publisher : Taylor & Francis
Page : 450 pages
File Size : 45,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317419334

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Customer Relationship Management by Roger J. Baran,Robert J. Galka Pdf

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

Author : Graeme Drummond,John Ensor,Ruth Ashford
Publisher : Routledge
Page : 322 pages
File Size : 45,9 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136362385

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Strategic Marketing: Planning and Control by Graeme Drummond,John Ensor,Ruth Ashford Pdf

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Author : Roger J. Baran,Robert J. Galka
Publisher : Routledge
Page : 406 pages
File Size : 50,5 Mb
Release : 2013-03-05
Category : Business & Economics
ISBN : 9781136262463

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CRM by Roger J. Baran,Robert J. Galka Pdf

This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Author : Eugene M. Johnson,Ray S. House,Carl D. McDaniel
Publisher : Unknown
Page : 378 pages
File Size : 50,8 Mb
Release : 1977
Category : Business & Economics
ISBN : UVA:X001444520

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Readings in Contemporary Marketing by Eugene M. Johnson,Ray S. House,Carl D. McDaniel Pdf

Author : Fran Hyde,Sarah-Louise Mitchell
Publisher : Routledge
Page : 191 pages
File Size : 50,7 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000514193

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Charity Marketing by Fran Hyde,Sarah-Louise Mitchell Pdf

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Author : Philip Kotler,Subhadip Roy,Satyajit Chakrabarti,Dipak Saha,Rabin Mazumder
Publisher : Taylor & Francis
Page : 277 pages
File Size : 40,9 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000961263

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Perspectives in Marketing, Innovation and Strategy by Philip Kotler,Subhadip Roy,Satyajit Chakrabarti,Dipak Saha,Rabin Mazumder Pdf

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.