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Brand Protection and the Global Risk of Product Counterfeits by Wilson, Jeremy M. Pdf
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Protecting the Brand by Peter Hlavnicka,Anthony Keats Pdf
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Handbook of Research on Counterfeiting and Illicit Trade by Peggy E. Chaudhry Pdf
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
The Psychology Behind Trademark Infringement and Counterfeiting by J. L. Zaichkowsky Pdf
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Brand Protection in the Online World by David N. Barnett Pdf
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Countering Counterfeit Trade by Thorsten Staake,Elgar Fleisch Pdf
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.
Counterfeiting Exposed by David M. Hopkins,Lewis T. Kontnik,Mark T. Turnage Pdf
A clear and compelling guide to the complex world of counterfeiting This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line. David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues. Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.
Trademark Counterfeiting by George W. Abbott,Lee S. Sporn Pdf
An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
A New Framework For Combating Piracy And Counterfeiting by Jörg Drischel Pdf
Master's Thesis from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 72%, University of the West of England, Bristol (Bristol Business School - MSc International Management), language: English, abstract: This study deals with the growing problem of piracy and counterfeiting successful companies have to face nowadays. The aim of the study is to recommend suitable strategies that victim companies should adopt in reaction to Intellectual Property Rights (IPR) infringement and trademark counterfeiting. In order to formulate appropriate strategies, one must first gain an understanding of the rationale behind counterfeiting for both producers as well as purchasers. It is also imperative to distinguish between different types of counterfeiting as some types certainly have a greater potential for harm. Each category requires a different approach. A look into buyer behaviour is necessary in order for firms to be able to formulate a successful anti-counterfeiting advertising campaign and to target the right audience as well as an investigation into the varying vulnerability to counterfeiting of different product categories. Companies as well as society as a whole are plagued by a phenomenon that is clearly not yet receiving the attention it deserves. Theft is a problem for every employer. It occurs in shops where would-be customers shoplift but it does not stop there. Employees stealing company property is a much bigger problem. This does not merely refer to a company’s own workforce but also everyone at any stage of the supply chain. The trend toward outsourcing certainly has not helped as it is difficult enough to keep an eye on your own workforce without having the additional problem of policing the supply chain. Products can and do go missing due to theft. The phenomenon this study investigates is not conventional theft but rather theft of a different sort: theft of intellectual property and counterfeiting. Piracy and counterfeiting are not theft of finished products but of ideas, inventions, creations and discoveries, which are protected by trademarks, patents and copyrights.
Protecting Your Intellectual Property Rights by Peggy E Chaudhry,Alan Zimmerman Pdf
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
Counterfeits, War Stories and Lessons Learned by Christopher T. Macolini Pdf
As the international economy has grown and developed greater and greater interlocking relationships, the practices of counterfeiting and IP theft have likewise expanded, both in scale and sophistication. And despite major and persistent efforts by law enforcement agencies and private enterprises alike, these criminal practices remain major causes for concern for any company with a recognizable brand. In Counterfeits, War Stories and Lessons Learned, Christopher T. Macolini provides brand owners and investigators with a reliable roadmap for conducting professional operations against these threats. With over three decades of experience, Chris has compiled a vast knowledge of anticounterfeiting, IP-theft and investigative techniques to educate brand owners and investigators alike. Using a mix of practical advice and descriptions of his real-life professional experiences, he presents invaluable guidance to conduct successful campaigns against those who threaten the hard-won value of brand-name products and their owners.
A discussion of S. 1136, the Anticounterfeiting Consumer Protection Act of 1995, which is intended to respond forcefully to a rapidly growing threat to Amer. industry and to the public, that is, trademark counterfeiting (the knockoff industry). Includes statements by Leonard S. Walton, Office of Investigations, U.S. Customs Service; Robert E. Van Etten, special agent in charge, U.S. Customs Service, NY; Dempster Leech, Harper Assoc., Inc.; Thomas McGann, Burton Snowboards; John S. Bliss, Internat. Anticounterfeiting Coalition. Statements by Internat. Trademark Assoc.; Software Pub. Assoc.; Rolex Watch; and Polo Ralph Lauren.
Protecting the Brand: Counterfeiting and Grey Markets by Peter Hlavnicka,Anthony Keats Pdf
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
