Author : Carole Rich
Publisher : Unknown
Page : 345 pages
File Size : 44,7 Mb
Release : 1999
Category : Interactive multimedia
ISBN : 0072294876
Creating Online Media
Carole Rich
Creating Online Media
Creating Online Media Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Creating Online Media book. This book definitely worth reading, it is an incredibly well-written.
Producing New and Digital Media
James Cohen,Thomas Kenny
Author : James Cohen,Thomas Kenny
Publisher : CRC Press
Page : 279 pages
File Size : 43,5 Mb
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 9781317570011
Producing New and Digital Media by James Cohen,Thomas Kenny Pdf
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Creating Church Online
Tim Hutchings
Author : Tim Hutchings
Publisher : Taylor & Francis
Page : 264 pages
File Size : 52,6 Mb
Release : 2017-04-21
Category : Religion
ISBN : 9781136277504
Creating Church Online by Tim Hutchings Pdf
Online churches are internet-based Christian communities, pursuing worship, discussion, friendship, support, proselytization, and other key religious goals through computer-mediated communication. Hundreds of thousands of people are now involved with online congregations, generating new kinds of ritual, leadership, and community and new networks of global influence. Creating Church Online constructs a rich ethnographic account of the diverse cultures of online churches, from virtual worlds to video streams. This book also outlines the history of online churchgoing, from its origins in the 1980s to the present day, and traces the major themes of academic and Christian debate around this topic. Applying some of the leading current theories in the study of religion, media and culture to this data, Tim Hutchings proposes a new model of religious design in contexts of mediatization, and draws attention to digital networks, transformative third spaces and terrains of existential vulnerability. Creating Church Online advances our understanding of the significance and impact of digital media in the religious and social lives of its users, in search of new theoretical frameworks for digital religion.
The Economic Policy of Online Media
Peter Ayolov
Author : Peter Ayolov
Publisher : Taylor & Francis
Page : 126 pages
File Size : 47,8 Mb
Release : 2023-05-05
Category : Language Arts & Disciplines
ISBN : 9781000879049
The Economic Policy of Online Media by Peter Ayolov Pdf
This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.
Interactivity and the Online Media Sphere in Nigeria
Joseph Wilson
Author : Joseph Wilson
Publisher : Cambridge Scholars Publishing
Page : 134 pages
File Size : 53,9 Mb
Release : 2019-01-15
Category : Social Science
ISBN : 9781527525665
Interactivity and the Online Media Sphere in Nigeria by Joseph Wilson Pdf
In today’s age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online interactivity has resulted in anxiety throughout the mass media industry regarding the ways in which media organisations can engage with their audience and maintain a high level of traffic on their websites. Attaining these heights largely depends on the quality and nature of interactivity on a given site. This book provides insights into the interactivity basics of an ideal media website, and highlights the nature of interactivity in the Nigerian online media sphere vis-a-vis the basics of interactivity.
Social Media Design For Dummies
Janine Warner,David LaFontaine
Author : Janine Warner,David LaFontaine
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 46,7 Mb
Release : 2014-06-16
Category : Computers
ISBN : 9781118707814
Social Media Design For Dummies by Janine Warner,David LaFontaine Pdf
Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more Details ways in which to use Pinterest boards and cover photos to showcase your brand Shows you how to make the most of Rebelmouse and YouTube. Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Social Media and Online Consumer Decision Making in the Fashion Industry
Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios
Author : Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios
Publisher : IGI Global
Page : 413 pages
File Size : 51,7 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668487556
Social Media and Online Consumer Decision Making in the Fashion Industry by Tarnanidis, Theodore,Papachristou, Eyridiki,Karypidis, Michail,Ismyrlis, Vasileios Pdf
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Digital Content Creation
Rae Earnshaw,John Vince
Author : Rae Earnshaw,John Vince
Publisher : Springer Science & Business Media
Page : 373 pages
File Size : 53,9 Mb
Release : 2012-12-06
Category : Computers
ISBN : 9781447102939
Digital Content Creation by Rae Earnshaw,John Vince Pdf
The very word "digital" has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors such as radio, television, photography and telecommunications, has reinvented these industries, and provided a unique opportunity to refresh them with new start-up companies, equipment, personnel, training and working practices - all of which are vital to modern national and international economies. The last century was a period in which new media stimulated new job opportunities, and in many cases created totally new sectors: video competed with film, CDs transformed LPs, and computer graphics threatened traditional graphic design sectors. Today, even the need for a physical medium is in question. The virtual digital domain allows the capture, processing, transmission, storage, retrieval and display of text, images, audio and animation without familiar materials such as paper, celluloid, magnetic tape and plastic. But moving from these media to the digital domain intro duces all sorts of problems, such as the conversion of analog archives, multimedia databases, content-based retrieval and the design of new content that exploits the benefits offered by digital systems. It is this issue of digital content creation that we address in this book. Authors from around the world were invited to comment on different aspects of digital content creation, and their contributions form the 23 chapters of this volume.
Social Media in Higher Education
Timos Almpanis
Author : Timos Almpanis
Publisher : Unknown
Page : 0 pages
File Size : 40,5 Mb
Release : 2020
Category : Electronic
ISBN : 9791036544262
Social Media in Higher Education by Timos Almpanis Pdf
How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.
Creating Value with Big Data Analytics
Peter C. Verhoef,Edwin Kooge,Natasha Walk
Author : Peter C. Verhoef,Edwin Kooge,Natasha Walk
Publisher : Routledge
Page : 339 pages
File Size : 45,5 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9781317561927
Creating Value with Big Data Analytics by Peter C. Verhoef,Edwin Kooge,Natasha Walk Pdf
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Citizenship and the Diaspora in the Digital Age
Toyin Falola
Author : Toyin Falola
Publisher : Rowman & Littlefield
Page : 385 pages
File Size : 48,7 Mb
Release : 2023-05-22
Category : Political Science
ISBN : 9781666933420
Citizenship and the Diaspora in the Digital Age by Toyin Falola Pdf
In Citizenship and the Diaspora in the Digital Age: Farooq Kperogi and the Virtual Community, Toyin Falola examines how the members of the Nigerian diaspora create a virtual community and instrumentalize the digital age to speak about the nation and its failures, possibilities, and promises. This book depicts individuals' relationships with society and how the world's progressive shift toward technology and globalization does not disregard the concept of society and its members. As a result of this shift, people have been migrating to new places without giving up their citizenship in their home countries. This book explores how migrants are focused on the idea of a virtual community, examines how citizens' roles have evolved through time, and displays society's essential principles in this light. Furthermore, it evaluates social commentaries enhanced by the dynamics of the digital age, such as societal issues like education in Nigeria, the question of democracy, challenges facing the country, and the development of a national language. Many of these societal challenges are examined in this book from the perspective of Farooq Kperogi, who has conducted extensive studies and published on the above themes. This is balanced against emerging facts, Nigerians' positions, and disregarded realities. Kperogi's relentless writings on Nigeria make him a preeminent figure whose positions are valuable to the understanding of modern Nigeria.
Developing Successful Global Strategies for Marketing Luxury Brands
Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 53,7 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836
Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
DIY Media
Michele Knobel,Colin Lankshear
Author : Michele Knobel,Colin Lankshear
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 40,8 Mb
Release : 2010
Category : Audio-visual education
ISBN : 1433106345
DIY Media by Michele Knobel,Colin Lankshear Pdf
Schools remain notorious for co-opting digital technologies to «business as usual» approaches to teaching new literacies. DIY Media addresses this issue head-on, and describes expansive and creative practices of digital literacy that are increasingly influential and popular in contexts beyond the school, and whose educational potential is not yet being tapped to any significant degree in classrooms. This book is very much concerned with engaging students in do-it-yourself digitally mediated meaning-making practices. As such, it is organized around three broad areas of digital media: moving media, still media, and audio media. Specific DIY media practices addressed in the chapters include machinima, anime music videos, digital photography, podcasting, and music remixing. Each chapter opens with an overview of a specific DIY media practice, includes a practical how-to tutorial section, and closes with suggested applications for classroom settings. This collection will appeal not only to educators, but to anyone invested in better understanding - and perhaps participating in - the significant shift towards everyday people producing their own digital media.
Create to Learn
Renee Hobbs
Author : Renee Hobbs
Publisher : John Wiley & Sons
Page : 293 pages
File Size : 40,5 Mb
Release : 2017-09-05
Category : Social Science
ISBN : 9781118968345
Create to Learn by Renee Hobbs Pdf
Want to learn something well? Make media to advance knowledge and gain new ideas. You don’t have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. Create to Learn is a ground-breaking book that helps learners create multimedia texts as they develop both critical thinking and communication skills. Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the profound educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. Illustrative examples from a variety of student-produced multimedia projects along with helpful online materials offer support and boost confidence. Create to Learn will help anyone make informed and strategic communication decisions as they create media for any academic, personal or professional project.
ICLLE 2019
Syahrul R ,Zulfadhli,Muhammad Adek,Kundharu Saddhono
Author : Syahrul R ,Zulfadhli,Muhammad Adek,Kundharu Saddhono
Publisher : European Alliance for Innovation
Page : 590 pages
File Size : 43,7 Mb
Release : 2019-07-19
Category : Education
ISBN : 9781631902079
ICLLE 2019 by Syahrul R ,Zulfadhli,Muhammad Adek,Kundharu Saddhono Pdf
As an annual event, International Conference on Language, Literature, and Education in Digital Era (ICLLE) 2019 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by language, literature and education in digital era. In 2019, this event held in 19-20 July 2019 at Padang, Indonesia. The conference from any kind of stakeholders related with Language and literature especially in education. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.
