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Author : Donald Reammsei
Publisher : Unknown
Page : 158 pages
File Size : 51,5 Mb
Release : 2019-12-29
Category : Business & Economics
ISBN : 1647450438
Author : Gary Donald
Publisher : Unknown
Page : 300 pages
File Size : 42,8 Mb
Release : 2019-11-02
Category : Business & Economics
ISBN : 164745025X
Crush It with Social Media Marketing Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms so you automatically convert followers into repeatable customers? Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach. Inside you'll discover: How to optimize your content so you can convert on your efforts while others fail. Skip the line and take the fast track to fame and followers with secret social laws. Craft the image of an influencer with customers begging for your products. Gain useful perspectives and strategies for the most popular social media platforms. Become Next Influencer With Your Personal Brand and Business Are you looking for highly effective strategies to build your personal brand for explosive growth? Are you looking for the up to date secrets that drive traffic to your content and convert your social media efforts into followers? Are you tired of doing what everyone else is doing and looking for a different approach that will differentiate you as the leading influencer? Then it's time to invest in yourself and your business at higher levels to upgrade your knowledge and your approach. It's no secret, over the past few years social media have shifted our landscape on how we interact with one another. With social media platforms comes a host of new strategies to build your personal brand. Each platform will help maximize your exposure and essential for establishing a following. Inside you'll discover: Secrets mental hacks to help you form your personal brand with power and purpose. Simple tricks anyone can use to craft a personal brand on the biggest social sites that make you STANDOUT. How to conquer Google and dominate search results with magic branding tips. What it takes to become the next million-dollar personal brand even from scratch.
Author : Michelle Krasniak,Jan Zimmerman,Deborah Ng
Publisher : John Wiley & Sons
Page : 791 pages
File Size : 55,5 Mb
Release : 2021-04-06
Category : Business & Economics
ISBN : 9781119696872
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Author : Eric Butow,Jenn Herman,Stephanie Liu,Amanda Robinson,Mike Allton
Publisher : Entrepreneur Press
Page : 267 pages
File Size : 54,8 Mb
Release : 2020-08-18
Category : Business & Economics
ISBN : 9781613084328
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author : Jason McDonald Ph D
Publisher : Unknown
Page : 454 pages
File Size : 42,8 Mb
Release : 2019-07-28
Category : Electronic
ISBN : 1979424993
Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.
Author : Chandler Wright
Publisher : Independently Published
Page : 182 pages
File Size : 45,9 Mb
Release : 2019-10-25
Category : Electronic
ISBN : 1702174352
If you want to explode your business growth with Instagram, then keep reading... Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business. Inside this book, you will discover: The benefits of using social media and Instagram for marketing Everything you need to know before starting social media marketing The best practices in social media marketing A close look into Instagram content The step-by-step to get started in Instagram marketing The steps to creating a hyper engaging content strategy The best practices for creating effective contents on Instagram The different ways to rapidly grow your profile An introduction to Instagram Analytics Tips on converting your audience into raving fans And much more! If you're confused with all the contradicting information available online, this book will set things straight for you. You don't need any other book to learn about Instagram marketing. You don't need to search for more information. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So scroll up, click "Buy Now" and start learning how to massively grow your business on Instagram the right way!
Author : Eileen Brown
Publisher : BCS, The Chartered Institute
Page : 191 pages
File Size : 55,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781780171265
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
Page : 245 pages
File Size : 46,5 Mb
Release : 2009-11-13
Category : Computers
ISBN : 9781449383107
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author : Shiv Singh,Stephanie Diamond
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 51,9 Mb
Release : 2014-12-15
Category : Business & Economics
ISBN : 9781118985533
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Author : Adidas Wilson
Publisher : Adidas Wilson
Page : 99 pages
File Size : 51,9 Mb
Release : 2024-05-20
Category : Business & Economics
ISBN : 8210379456XXX
What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.
Author : Ndeye Labadens
Publisher : Ndeye Labadens
Page : 115 pages
File Size : 53,8 Mb
Release : 2017-11-19
Category : Electronic
ISBN : 9781973334965
Prepare to Crush the Game of Social Media!This is a fun and powerful method to promote your business, book, or item.Why Do You Need to Crush Social Network?This book offers step-by-step instructions to build your social media presence with your platforms and /or blog. You'll have access to multiple resources to help increase your sales and your online presence. For example, do you know the best keywords to use? When is the most beneficial time to use Twitter?How do you change listings on Goodreads? You'll find answers to these questions and many more. Prepare to Crush the Social Media in Only 2 Minutes a Day is a must-have!
Author : Larry Garland
Publisher : Pureland
Page : 130 pages
File Size : 52,8 Mb
Release : 2021-02-16
Category : Business & Economics
ISBN : 9783985228003
Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.
Author : Gary Vaynerchuk
Publisher : HarperCollins
Page : 273 pages
File Size : 41,6 Mb
Release : 2018-01-30
Category : Business & Economics
ISBN : 9780062674692
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
Author : Gail Martin
Publisher : Red Wheel/Weiser
Page : 209 pages
File Size : 50,8 Mb
Release : 2010-01-01
Category : Business & Economics
ISBN : 9781601631305
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
Author : Jan Zimmerman,Deborah Ng
Publisher : For Dummies
Page : 0 pages
File Size : 48,7 Mb
Release : 2012-12-10
Category : Business & Economics
ISBN : 1118505409
This book + DVD bundle will give you everything you need to learn social media marketing The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated Social Media Marketing All-in-One For Dummies, 2nd Edition book and a DVD with 90 minutes of social media marketing video training. This value-packed combo includes essential information on the new and latest tools and services available in the world of social media. The all-in-one approach offers techniques and advice on popular social media sites such as Pinterest, Google+, Facebook, Twitter, YouTube, LinkedIn, Groupon, Foursquare, and more. Walks you through creating a consistent branded look for all of the social networks Explains ways to control what content from your site is shared Addresses how to use the new Facebook Page Manager applications Details how to collect and analyze metrics Zeroes in on helping your business develop a social media strategy, solicit buy-in from upper management, engage influencers, and evaluate the results Social Media Marketing All-in-One For Dummies, Book +DVD Bundle, 2nd Edition contains everything your business needs for a successful social media campaign.