Customer Centered Telecommunications Services Marketing

Author : Karen G. Strouse
Publisher : Artech House Publishers
Page : 205 pages
File Size : 55,6 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1580538541

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Customer-centered Telecommunications Services Marketing by Karen G. Strouse Pdf

"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author : Karen G. Strouse
Publisher : Artech House
Page : 232 pages
File Size : 44,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 158053855X

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Customer-centered Telecommunications Services Marketing by Karen G. Strouse Pdf

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

Author : Karen G. Strouse
Publisher : Artech House Publishers
Page : 368 pages
File Size : 50,8 Mb
Release : 1999
Category : Competition
ISBN : UCSD:31822026175794

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Marketing Telecommunications Services by Karen G. Strouse Pdf

Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.

Author : Ching M. Chang
Publisher : John Wiley & Sons
Page : 720 pages
File Size : 54,7 Mb
Release : 2018-01-05
Category : Technology & Engineering
ISBN : 9781119507543

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Service Systems Management and Engineering by Ching M. Chang Pdf

The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.

Author : Peter Fader
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 2012
Category : Business planning
ISBN : OCLC:1137351496

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Customer Centricity by Peter Fader Pdf

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Author : Aldo Cundari
Publisher : John Wiley & Sons
Page : 176 pages
File Size : 40,5 Mb
Release : 2015-05-04
Category : Business & Economics
ISBN : 9781119092896

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Customer-Centric Marketing by Aldo Cundari Pdf

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Author : Xavier Carcelle
Publisher : Artech House
Page : 349 pages
File Size : 50,5 Mb
Release : 2009
Category : Computers
ISBN : 9781596933361

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Power Line Communications in Practice by Xavier Carcelle Pdf

Here's everything you want to know about PLC technology, theory, applications, and installation organized for you in the first definitive English-language book on the subject. You get a solid theoretical grounding on this emerging alternative to Wi-Fi and Ethernet together with best-practice examples of PLC deployments and down-to-business procedures to install PLC in the home, design large-scale PLC networks for businesses and communities, and choose the right technology and equipment for any application. A state-of-the-art reference, how-to guide, and problem-solver wrapped up in one complete source, this benchmark work brings you quickly up to speed on PLC network architecture, functionalities, security issues, and applications. You get details on PLC modems, transformers, and other equipment along with PLC installation and configuration guidelines that cover everything from choosing the topology for a PLC network to configuring parameters under Windows or Linux/BSD. The book spells out steps to install PLC in homes followed by design and configuration procedures for PLC business networks that cover all issues involving network architecture, standard and equipment selection, security, and other essentials. The book also explores the development of community-wide PLC networks and the emergence of hybrid PLC-Ethernet-Wi-Fi applications. Supported by real-world examples and 280 illustrations, this hands-on resource takes you to the cutting edge of power line communications and helps you tap its rich potential moving forward.

Author : Leo Anthony Wrobel,Sharon M. Wrobel
Publisher : Artech House
Page : 326 pages
File Size : 55,9 Mb
Release : 2009
Category : Technology & Engineering
ISBN : 9781596934696

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Disaster Recovery Planning for Communications and Critical Infrastructure by Leo Anthony Wrobel,Sharon M. Wrobel Pdf

Addressing the vulnerabilities in today's critical infrastructure to natural disasters and terrorism, this practical book describes what public safety and other officials need to do to protect should be doing to pipelines, power plants, telecommunications, and other essential services before the unthinkable happens. The book explains how to maintain command and control in any disaster, and how to predict the probability of those disasters. Written by two highly regarded experts in the field, this one-of-a-kind guidebook shows how to simplify risk assessments and emergency response procedures to disasters affecting our critical national and local infrastructure.

Author : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.),James R. Smith,Adam C Earnheardt
Publisher : Unknown
Page : 128 pages
File Size : 43,6 Mb
Release : 2019-12-20
Category : Electronic
ISBN : 1524943827

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Integrated Marketing Communication by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.),James R. Smith,Adam C Earnheardt Pdf

Author : Ivan Vidal,Ignacio Soto,Albert Banchs,Jaime Garcia-Reinoso,Ivan Lozano,Gonzalo Camarillo
Publisher : Artech House
Page : 300 pages
File Size : 50,9 Mb
Release : 2019-01-31
Category : Computers
ISBN : 9781630813796

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Multimedia Networking Technologies, Protocols, and Architectures by Ivan Vidal,Ignacio Soto,Albert Banchs,Jaime Garcia-Reinoso,Ivan Lozano,Gonzalo Camarillo Pdf

This practical resource provides a survey on the technologies, protocols, and architectures that are widely used in practice to implement networked multimedia services. The book presents the background and basic concepts behind multimedia networking, and provides a detailed analysis of how multimedia services work, reviewing the diverse network protocols that are of common use to implement them. To guide the explanation of concepts, the book focuses on a representative set of networked multimedia services with proven success and high penetration in the telecommunication market, namely Internet telephony, Video-on-Demand (VoD), and live IP television (IPTV). Contents are presented following a stepwise approach, describing each network protocol in the context of a networked multimedia service and making appropriate references to the protocol as needed in the description of other multimedia services. This book also contains questions and exercises to provide the reader with insight on the practical application of the explained concepts. Additionally, a laboratory practice is included, based on open-source tools and software, to analyze the operation of an Internet telephony service from a practical perspective, as well as to deploy some of its fundamental components.

Author : Matthew Stafford
Publisher : Artech House
Page : 292 pages
File Size : 43,5 Mb
Release : 2004
Category : Technology & Engineering
ISBN : 1580537375

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Signaling and Switching for Packet Telephony by Matthew Stafford Pdf

This must-have reference on packet switching and signaling offers you an in-depth understanding of the core packet switching architectures, signaling flows, and packet formats, as well as service delivery. It describes in detail the design principles for packet telephone switches and emphasizes the benefits of a distributed architecture and separating bearer and control. Successful carrier-grade deployments of packet telephony entail much more than simply stuffing voice samples into IP packets or ATM cells. They involve deploying multiple protocols, and this book gives you a solid understanding of all protocols used and a clear sense of where individual protocols fit in a packet-based system.

Author : Kenneth E. Clow,Donald Baack
Publisher : Sage Publications (CA)
Page : 0 pages
File Size : 43,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 1412963125

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Marketing Management by Kenneth E. Clow,Donald Baack Pdf

The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.

Author : Benny Bing
Publisher : Artech House
Page : 319 pages
File Size : 47,6 Mb
Release : 2010
Category : Broadband communication systems
ISBN : 9781608070527

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3D and HD Broadband Video Networking by Benny Bing Pdf

Recent years have seen an exponential increase in video and multimedia traffic transported over the Internet and broadband access networks. This timely resource addresses the key challenge facing many service providers today: effective bandwidth management for supporting high-quality video delivery. Written by a recognized expert in the field, this practical book describes ways to optimize video transmission over emerging broadband networks. Moreover, the book explores new wireless access networks that can enable video connectivity both inside and outside the residential premise.

Author : Art Weinstein
Publisher : Routledge
Page : 230 pages
File Size : 46,9 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781351214322

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Superior Customer Value by Art Weinstein Pdf

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 50,5 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581

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Cases on Consumer-Centric Marketing Management by Jham, Vimi Pdf

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.