Digital Business And Optimizing Operating Strategies

Author : Akel, Gökhan,Y?lmaz, Mustafa Atahan
Publisher : IGI Global
Page : 328 pages
File Size : 44,7 Mb
Release : 2024-01-04
Category : Business & Economics
ISBN : 9798369304303

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Digital Business and Optimizing Operating Strategies by Akel, Gökhan,Y?lmaz, Mustafa Atahan Pdf

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Author : Peter Weill,Stephanie Woerner
Publisher : Harvard Business Press
Page : 256 pages
File Size : 43,6 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781633692718

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What's Your Digital Business Model? by Peter Weill,Stephanie Woerner Pdf

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Author : Travis Wright,Chris J. Snook
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 48,9 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781119291749

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Digital Sense by Travis Wright,Chris J. Snook Pdf

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Author : Carlo Bagnoli,Andrea Albarelli,Stefano Biazzo,Gianluca Biotto,Giuseppe Roberto Marseglia,Maurizio Massaro,Matilde Messina,Antonella Muraro,Luca Troiano
Publisher : Springer Nature
Page : 279 pages
File Size : 41,9 Mb
Release : 2022-05-20
Category : Business & Economics
ISBN : 9783030972844

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Digital Business Models for Industry 4.0 by Carlo Bagnoli,Andrea Albarelli,Stefano Biazzo,Gianluca Biotto,Giuseppe Roberto Marseglia,Maurizio Massaro,Matilde Messina,Antonella Muraro,Luca Troiano Pdf

Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.

Author : Alexander Rauser
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 54,9 Mb
Release : 2016
Category : Strategic planning
ISBN : 151933124X

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Digital Strategy by Alexander Rauser Pdf

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

Author : Inder, Shivani,Dawra, Shuchi,Tennin, Kyla Latrice,Sharma, Sandhir
Publisher : IGI Global
Page : 317 pages
File Size : 51,8 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369324233

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New Business Frontiers in the Metaverse by Inder, Shivani,Dawra, Shuchi,Tennin, Kyla Latrice,Sharma, Sandhir Pdf

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Author : Hossain, Syed Far Abid
Publisher : IGI Global
Page : 343 pages
File Size : 46,8 Mb
Release : 2024-03-11
Category : Business & Economics
ISBN : 9798369317822

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Cases on Social Media and Entrepreneurship by Hossain, Syed Far Abid Pdf

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Author : Singh, Dharmendra,Malik, Garima,Bhatnagar, Swati
Publisher : IGI Global
Page : 322 pages
File Size : 55,5 Mb
Release : 2024-04-16
Category : Business & Economics
ISBN : 9798369320624

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Revolutionizing Customer-Centric Banking Through ICT by Singh, Dharmendra,Malik, Garima,Bhatnagar, Swati Pdf

Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.

Author : Kamales Lardi
Publisher : John Wiley & Sons
Page : 332 pages
File Size : 48,7 Mb
Release : 2022-10-24
Category : Business & Economics
ISBN : 9781119871033

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The Human Side of Digital Business Transformation by Kamales Lardi Pdf

Master the essential human component of digital transformation In The Human Side of Digital Business Transformation, veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation. The book teaches readers how to drive digital business transformation success by addressing a key element – the people side of transformation. This includes managing internal stakeholders, such as leadership teams and employees, as well as external stakeholders, such as customer, partners and supplier. The author provides a proven digital business transformation framework that facilitates the successful execution of new digital solutions. She also discusses: Digital maturity and transformation readiness assessments complete with supplementary, online tools Best practices and key learnings that drive the human side of transformation Real-world case studies and examples from renowned business leaders that offer success factors A can't-miss resource for leadership teams, management, and board members, as well as change managers and leaders in organizations, The Human Side of Digital Business Transformation will also be invaluable for students in business and executive education programs, consultants, and other business leaders interested in digital transformation.

Author : Christopher Bones,James Hammersley,Nick Shaw
Publisher : Kogan Page Publishers
Page : 249 pages
File Size : 46,9 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9780749483739

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Optimizing Digital Strategy by Christopher Bones,James Hammersley,Nick Shaw Pdf

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

Author : Niall McKeown,Mark Durkin
Publisher : Business Expert Press
Page : 158 pages
File Size : 44,5 Mb
Release : 2017-10-04
Category : Business & Economics
ISBN : 9781631570346

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The Seven Principles of Digital Business Strategy by Niall McKeown,Mark Durkin Pdf

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.

Author : Yoram (Jerry) Wind,Vijay Mahajan
Publisher : John Wiley & Sons
Page : 427 pages
File Size : 46,8 Mb
Release : 2002-02-28
Category : Business & Economics
ISBN : 9780471008750

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Digital Marketing by Yoram (Jerry) Wind,Vijay Mahajan Pdf

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Author : Hossain, Syed Far Abid
Publisher : IGI Global
Page : 392 pages
File Size : 50,7 Mb
Release : 2024-03-18
Category : Business & Economics
ISBN : 9798369318430

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Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship by Hossain, Syed Far Abid Pdf

Businesses must confront a pressing challenge—how to navigate the turbulent seas of market dynamics and technological advancements. As traditional business models face obsolescence in the wake of relentless innovation, enterprises failing to quickly to harness the power of advanced technologies risk fading into obscurity. This predicament sets the stage for a critical exploration of the profound impact of artificial intelligence (AI) and smart technology on the sustainability of entrepreneurial ventures. Without a strategic embrace of these innovations, businesses find themselves adrift, struggling to cope with the demands of a rapidly evolving market. Utilizing AI and Smart Technology to Improve Sustainability in Entrepreneurship serves as a guide for entrepreneurs seeking to thrive in this era of unprecedented change. Readers begin with a deep dive into the challenges faced by contemporary businesses. This book meticulously dissects these challenges and provides guidance for those ready to chart a course toward sustainable success by leveraging the transformative and compelling aptitudes of AI. The proposed solution of the integration of AI and smart technologies into the business landscape is one of great promise.

Author : Hamed Taherdoost
Publisher : Springer Nature
Page : 456 pages
File Size : 49,6 Mb
Release : 2024-05-20
Category : Electronic
ISBN : 9783031396267

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E-Business Essentials by Hamed Taherdoost Pdf

Author : Vincenzo Morabito
Publisher : Springer
Page : 185 pages
File Size : 41,7 Mb
Release : 2016-03-05
Category : Business & Economics
ISBN : 9783319268743

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The Future of Digital Business Innovation by Vincenzo Morabito Pdf

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.