Digital Consumer Management

Author : Emmanuel Mogaji
Publisher : Taylor & Francis
Page : 254 pages
File Size : 41,9 Mb
Release : 2023-10-31
Category : Business & Economics
ISBN : 9781000970937

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Digital Consumer Management by Emmanuel Mogaji Pdf

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 41,9 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Grzegorz Mazurek,Jolanta Tkaczyk
Publisher : Poltext
Page : 388 pages
File Size : 46,9 Mb
Release : 2016-08-31
Category : Electronic
ISBN : 9788389437662

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THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by Grzegorz Mazurek,Jolanta Tkaczyk Pdf

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Author : Ree C. Ho
Publisher : Unknown
Page : 128 pages
File Size : 42,9 Mb
Release : 2019
Category : Customer relations
ISBN : 1522596984

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Strategies and Tools for Managing Connected Consumers by Ree C. Ho Pdf

"This book explores the social impact and influence of social media on online businesses"--

Author : Joshua Sperber
Publisher : Rowman & Littlefield
Page : 145 pages
File Size : 46,7 Mb
Release : 2019-02-27
Category : Business & Economics
ISBN : 9781498592222

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Consumer Management in the Internet Age by Joshua Sperber Pdf

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.

Author : Ayantunji Gbadamosi
Publisher : Taylor & Francis
Page : 297 pages
File Size : 44,6 Mb
Release : 2024-03-11
Category : Business & Economics
ISBN : 9781003836452

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Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi Pdf

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning. Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 46,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

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Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Author : Lin, Angela
Publisher : IGI Global
Page : 256 pages
File Size : 50,5 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640832

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Consumer Information Systems and Relationship Management: Design, Implementation, and Use by Lin, Angela Pdf

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 52,7 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

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Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Author : Information Reso Management Association
Publisher : Unknown
Page : 608 pages
File Size : 46,8 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429632

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Information Reso Management Association
Publisher : Unknown
Page : 616 pages
File Size : 53,9 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429659

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 420 pages
File Size : 40,8 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433885

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Author : Ioana Bucur-Teodorescu
Publisher : Springer Nature
Page : 247 pages
File Size : 53,9 Mb
Release : 2021-02-25
Category : Business & Economics
ISBN : 9783658329655

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by Ioana Bucur-Teodorescu Pdf

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Author : Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Publisher : IGI Global
Page : 392 pages
File Size : 47,9 Mb
Release : 2024-03-04
Category : Business & Economics
ISBN : 9798369319192

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AI Impacts in Digital Consumer Behavior by Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran Pdf

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Author : Stephen J. Wright
Publisher : Bluetrees GmbH
Page : 108 pages
File Size : 51,9 Mb
Release : 2019-07-31
Category : Business & Economics
ISBN : 9783952512630

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Digitizing the Customer Journey by Stephen J. Wright Pdf

Digitizing the Customer Journey is a book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind! Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries, and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ✔ What are some of the ways technology has brought change to the economy? ✔ What is a customer journey? ✔ What are the three most important processes in every business? ✔ Why is a business that has digitized its processes likely to do better than one that hasn’t? ✔ What are the best ways you can use technology to digitize the customer journey? ✔ What is a circular economy?