The Impact Of The Digital Consumer S Emotional Intelligence In Relation To The Moral Values Promoted In E Business

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Ioana Bucur-Teodorescu
The Impact of the Digital Consumer s Emotional Intelligence in Relation to the Moral Values Promoted in E Business Book PDF

Author : Ioana Bucur-Teodorescu
Publisher : Unknown
Page : 0 pages
File Size : 53,9 Mb
Release : 2021
Category : Electronic
ISBN : 3658329661

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by Ioana Bucur-Teodorescu Pdf

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility. About the Author Ioana Bucur-Teodorescu received the Master degree in Project Management from the Bucharest University of Economic Studies and the Bachelor degree for Business Administration in French. She took her Ph.D. degree in business and administration from the same university, has joined several IT corporations and got expertise working on multiple projects and having certain roles for business and sales operations related to the French market. Her main research interests include the e-business, the digital consumer, the business models related to the internet, the values promoted in the digital era.

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Ioana Bucur-Teodorescu
The Impact of the Digital Consumer s Emotional Intelligence in Relation to the Moral Values Promoted in E Business Book PDF

Author : Ioana Bucur-Teodorescu
Publisher : Springer Nature
Page : 247 pages
File Size : 44,8 Mb
Release : 2021-02-25
Category : Business & Economics
ISBN : 9783658329655

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The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by Ioana Bucur-Teodorescu Pdf

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Enhancing and Predicting Digital Consumer Behavior with AI

Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Enhancing and Predicting Digital Consumer Behavior with AI Book PDF

Author : Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Publisher : IGI Global
Page : 464 pages
File Size : 43,5 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369344545

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Enhancing and Predicting Digital Consumer Behavior with AI by Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran Pdf

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Gupta, Monika,Jindal, Priya,Bansal, Shubhi
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing Book PDF

Author : Gupta, Monika,Jindal, Priya,Bansal, Shubhi
Publisher : IGI Global
Page : 317 pages
File Size : 53,9 Mb
Release : 2022-12-09
Category : Business & Economics
ISBN : 9781668458990

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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by Gupta, Monika,Jindal, Priya,Bansal, Shubhi Pdf

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Emotionalintelligenceandmarketing

Prentice Catherine
Emotionalintelligenceandmarketing Book PDF

Author : Prentice Catherine
Publisher : World Scientific
Page : 228 pages
File Size : 43,5 Mb
Release : 2019-06-06
Category : Business & Economics
ISBN : 9789811203565

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Emotionalintelligenceandmarketing by Prentice Catherine Pdf

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

AI and Emotional Intelligence for Modern Business Management

Bhardwaj, Bhawana,Sharma, Dipanker,Dhiman, Mohinder Chand
AI and Emotional Intelligence for Modern Business Management Book PDF

Author : Bhardwaj, Bhawana,Sharma, Dipanker,Dhiman, Mohinder Chand
Publisher : IGI Global
Page : 437 pages
File Size : 50,8 Mb
Release : 2023-10-16
Category : Business & Economics
ISBN : 9798369304204

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AI and Emotional Intelligence for Modern Business Management by Bhardwaj, Bhawana,Sharma, Dipanker,Dhiman, Mohinder Chand Pdf

The ever-evolving field of management in today's corporate world is marked by constant disruptions and turbulence. The emergence of Artificial Intelligence (AI) and Emotional Intelligence (EI) presents opportunities for automation, optimization, and effective leadership, but it also raises concerns about job displacement and the need to bridge the gap between these two domains. AI and Emotional Intelligence for Modern Business Management: Bridging the Gap and Nurturing Success offers solutions to closing the knowledge gap. This book provides comprehensive insights and practical strategies to academic scholars, researchers, practitioners, educators, and students. Targeting a diverse audience, this book serves as a solution-oriented resource for navigating the complexities of AI and EI in business management. By addressing both AI and EI, the book equips readers with the necessary tools to integrate these domains seamlessly into modern business management practices, stimulating informed discussions, inspiring innovative approaches, and fostering a deeper understanding of the opportunities and challenges posed by these emerging fields.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 45,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Role of Emotional Intelligence in Digital Marketing

Mayfair Digital Agency
The Role of Emotional Intelligence in Digital Marketing Book PDF

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 9 pages
File Size : 53,9 Mb
Release : 2017-01-10
Category : Business & Economics
ISBN : 8210379456XXX

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The Role of Emotional Intelligence in Digital Marketing by Mayfair Digital Agency Pdf

"The Role of Emotional Intelligence in Digital Marketing" is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, "The Role of Emotional Intelligence in Digital Marketing" is sure to revolutionize the way you approach marketing in the digital age.

Ethics Training in Action

Leslie E. Sekerka
Ethics Training in Action Book PDF

Author : Leslie E. Sekerka
Publisher : IAP
Page : 353 pages
File Size : 47,7 Mb
Release : 2013-10-01
Category : Business & Economics
ISBN : 9781623964658

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Ethics Training in Action by Leslie E. Sekerka Pdf

Making sure that performance in business enterprise is achieved ethically is no small task. Leaders, managers, and employees at every level of the organization need to utilize systems and processes that support ethical strength, establishing a workplace where responsibility, accountability, and doing the right thing are genuinely valued and practiced. Management can help support ethical performance in workers’ daily task actions by underscoring the importance of rules and regulations, while also moving to ensure that employees understand and care about doing what’s right. Given that most firms only emphasize compliance in ethics training, there is vast room for additional development. Training people to be less bad is not good enough. With the infusion of mandatory requirements for ethics training programs in some firms and self-imposed initiatives in others, we see a range of deliverables. To advance ethics in practice, a closer look at ethics training in the workplace is warranted. This volume attempts to better understand ethics in organizational settings by taking a focused look at the science of ethics training and best practices, areas for concern, specific techniques, application outcomes, how to cultivate an ethical work environment, and considering where opportunities for additional inquiry reside. Managers and practitioners reading this book will garner specific trends and useful techniques that can inform, guide, and improve their efforts to build ethical awareness and effective ethical decisionmaking within their organizations. Academic scholars will find this book useful, providing insight as to where additional research and empirical work is needed.

Emotional Business

Ravi Rao Med
Emotional Business Book PDF

Author : Ravi Rao Med
Publisher : iUniverse
Page : 230 pages
File Size : 47,7 Mb
Release : 2012-06
Category : Business & Economics
ISBN : 9781475926170

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Emotional Business by Ravi Rao Med Pdf

If you've ever felt ignored as a customer, humiliated by a teammate, drained by workplace politics, or painfully isolated in a big company, then you've experienced the business effects of emotional disconnection. In today's knowledge-driven and service centered economy, emotional excellence isn't idealism. It is a practical necessity for growth and retaining superior talent. The Industrial Revolution is over, and the Emotional Revolution has now begun. Recognizing that emotion is part of the fabric of human biology, the hundred billion neurons in every brain can be emotionally engaged to: - Evoke intense customer passion to boost sales - Eliminate the financial self-destruction of infighting - Excite employees to care for each other to ensure effectiveness Written for anyone from the small business employee to the corporate CEO, this step-by step guidebook contains dozens of practical checklists and examples to immediately create connection with customers and colleagues. If you get the emotions right, you get the business right.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Ta?k?ran, Nurdan Öncel
Handbook of Research on Effective Advertising Strategies in the Social Media Age Book PDF

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 41,5 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262

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Handbook of Research on Effective Advertising Strategies in the Social Media Age by Ta?k?ran, Nurdan Öncel Pdf

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Advances in Business, Management and Entrepreneurship

Ratih Hurriyati,Benny Tjahjono,Ikuro Yamamoto,Agus Rahayu,Ade Gafar Abdullah,Ari Arifin Danuwijaya
Advances in Business Management and Entrepreneurship Book PDF

Author : Ratih Hurriyati,Benny Tjahjono,Ikuro Yamamoto,Agus Rahayu,Ade Gafar Abdullah,Ari Arifin Danuwijaya
Publisher : CRC Press
Page : 1022 pages
File Size : 41,5 Mb
Release : 2020-01-06
Category : Business & Economics
ISBN : 9781000651218

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Advances in Business, Management and Entrepreneurship by Ratih Hurriyati,Benny Tjahjono,Ikuro Yamamoto,Agus Rahayu,Ade Gafar Abdullah,Ari Arifin Danuwijaya Pdf

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.

Green Marketing in Emerging Economies

Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Green Marketing in Emerging Economies Book PDF

Author : Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Publisher : Springer Nature
Page : 279 pages
File Size : 42,5 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9783030825720

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Green Marketing in Emerging Economies by Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz Pdf

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Virtual EI (HBR Emotional Intelligence Series)

Harvard Business Review,Amy C. Edmondson,Mark Mortensen,Heidi K. Gardner,Amanda Sinclair
Virtual EI HBR Emotional Intelligence Series Book PDF

Author : Harvard Business Review,Amy C. Edmondson,Mark Mortensen,Heidi K. Gardner,Amanda Sinclair
Publisher : Harvard Business Press
Page : 81 pages
File Size : 51,9 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781647823306

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Virtual EI (HBR Emotional Intelligence Series) by Harvard Business Review,Amy C. Edmondson,Mark Mortensen,Heidi K. Gardner,Amanda Sinclair Pdf

Be mindful, empathetic, and authentic—even on-screen. Managing your team, building relationships and trust, and facilitating effective meetings in a hybrid or fully remote workforce is challenging. Virtual EI explores how to develop, practice, and demonstrate your emotional intelligence and social skills in a virtual or hybrid setting. You'll learn how to make your team feel heard, draw everyone's voice into the conversation, and make real connections. This volume includes the work of: Amy C. Edmondson Mark Mortensen Heidi K. Gardner Amanda Sinclair How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Affected

Cara Wrigley,Karla Straker
Affected Book PDF

Author : Cara Wrigley,Karla Straker
Publisher : John Wiley & Sons
Page : 255 pages
File Size : 55,5 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9780730357018

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Affected by Cara Wrigley,Karla Straker Pdf

How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.