Digital Marketing Cases From India

Author : Rajendra Nargundkar, Romi Sainy
Publisher : Notion Press
Page : 102 pages
File Size : 50,9 Mb
Release : 2018-12-19
Category : Juvenile Nonfiction
ISBN : 9781644291931

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Digital Marketing: Cases from India by Rajendra Nargundkar, Romi Sainy Pdf

Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.

Author : Rajendra Nargundkar,Romi Sainy
Publisher : Notion Press, Incorporated
Page : 104 pages
File Size : 47,8 Mb
Release : 2018-09-06
Category : Electronic
ISBN : 1644291924

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Digital Marketing by Rajendra Nargundkar,Romi Sainy Pdf

The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor's choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.

Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 50,7 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978

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Case Studies in Marketing by Sidharth Balakrishna Pdf

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Author : S.Neelamegham
Publisher : Vikas Publishing House
Page : 128 pages
File Size : 50,9 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9789325956766

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Marketing In India, Cases And Readings - by S.Neelamegham Pdf

This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Author : Kanwal Nayan Kapil
Publisher : Pearson Education India
Page : 128 pages
File Size : 53,6 Mb
Release : 2011
Category : Electronic
ISBN : 8131756335

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Case Studies in Marketing by Kanwal Nayan Kapil Pdf

Author : Damian Ryan,Calvin Jones
Publisher : Kogan Page Publishers
Page : 224 pages
File Size : 55,6 Mb
Release : 2011-06-03
Category : Business & Economics
ISBN : 9780749460631

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The Best Digital Marketing Campaigns in the World by Damian Ryan,Calvin Jones Pdf

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Author : R. Srinivasan
Publisher : Unknown
Page : 324 pages
File Size : 41,9 Mb
Release : 2008
Category : Electronic
ISBN : OCLC:1301801634

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Case Studies in Marketing by R. Srinivasan Pdf

Author : V.D. Ambeth Kumar,S. Malathi,V.E. Balas
Publisher : IOS Press
Page : 650 pages
File Size : 55,7 Mb
Release : 2021-10-07
Category : Computers
ISBN : 9781643682037

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Smart Intelligent Computing and Communication Technology by V.D. Ambeth Kumar,S. Malathi,V.E. Balas Pdf

Recent developments in the fields of intelligent computing and communication have paved the way for the handling of current and upcoming problems and brought about significant technological advancements. This book presents the proceedings of IConIC 2021, the 4th International Conference on Intelligent Computing, held on 26 and 27 March 2021 in Chennai, India. The principle objective of the annual IConIC conference is to provide an international scientific forum where participants can exchange innovative ideas in relevant fields and interact in depth through discussion with their peer group. The theme of the 2021 conference and this book is ‘Smart Intelligent Computing and Communication Technology’, and the 109 papers included here focus on the technological innovations and trendsetting initiatives in medicine, industry, education and security that are improving and optimizing business and technical processes and enabling inclusive growth. The papers are grouped under 2 headings: Evolution of Computing Intelligence; and Computing and Communication, and cover a broad range of intelligent-computing research and applications. The book provides an overview of the cutting-edge developments and emerging areas of study in the technological fields of intelligent computing, and will be of interest to researchers and practitioners from both academia and industry.

Author : Dr. Malay Ghosh
Publisher : Archers & Elevators Publishing House
Page : 125 pages
File Size : 50,7 Mb
Release : 2024-07-01
Category : Antiques & Collectibles
ISBN : 9789390996148

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Marketing Cases by Dr. Malay Ghosh Pdf

Author : Kisholoy Roy
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2016
Category : Marketing
ISBN : OCLC:1143218699

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Case Studies on Marketing in the Indian Context by Kisholoy Roy Pdf

Author : Dilip S. Mutum
Publisher : Springer Nature
Page : 252 pages
File Size : 42,6 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9783031516894

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Marketing Case Studies in Emerging Markets by Dilip S. Mutum Pdf

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 43,9 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : Raj Padhiyar
Publisher : Raj Padhiyar
Page : 188 pages
File Size : 55,9 Mb
Release : 2020-03-25
Category : Business & Economics
ISBN : 9789389102000

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Fundamentals of Digital Marekting - (Theory, Practice, Assignments & Much More) by Raj Padhiyar Pdf

"Digital Marketing Bible for students to master it completely!" - Indian Express India’s 1st academic book on Digital Marketing - “Fundamentals Of Digital Marketing” guides students & marketers to understand changing landscape of marketing & growing importance of Digital Marketing beyond just theory or overview by Asia's renowned Digital Marketer & Only Indian to receive a "Doctorate in Digital Marketing" - DR. RAJ PADHIYAR This book is NOT just about "THEORETICAL KNOWLEDGE ABOUT DIGITAL" but it's a compilation of interesting anecdotes, key statistics, case-studies, practical tools and above all, It provides key insights on the Digital Marketing industry in a multilayered & multi-faceted land with simple & lucid language. Some of the important topics covered in the book include SEO, Social Media, Email marketing, Website creation, Content marketing, Affiliate Marketing, Freelancing techniques, lead generation, Influencer Marketing, E-commerce, ORM,& 20+ other topics. etc. All major topic are covered with relevant latest examples of successful digital campaigns by top Indian startups/brands & their results whichwould give useful insights to students, marketing managers. This book has been launched at World Book Fair - 2020. & all the initial copies have been sold out in just 1 day! "This is a sort of academic book that guides students and marketers to understand the changing landscape of marketing and growing importance of digital marketing beyond just theory or overview" - India Education Diary

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 46,7 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 42,8 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf