Marketing Cases

Author : Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil
Publisher : Springer
Page : 474 pages
File Size : 44,9 Mb
Release : 2019-05-24
Category : Business & Economics
ISBN : 9783030130206

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Social Marketing in Action by Debra Z. Basil,Gonzalo Diaz-Meneses,Michael D. Basil Pdf

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 159 pages
File Size : 40,7 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615

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Marketing Cases from Emerging Markets by Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis Pdf

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.​

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 47,7 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

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Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author : Dr. Malay Ghosh
Publisher : Archers & Elevators Publishing House
Page : 125 pages
File Size : 52,5 Mb
Release : 2024-07-03
Category : Antiques & Collectibles
ISBN : 9789390996148

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Marketing Cases by Dr. Malay Ghosh Pdf

Author : Mark A. McDonald,George R. Milne
Publisher : Jones & Bartlett Learning
Page : 372 pages
File Size : 54,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0763708631

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Cases in Sport Marketing by Mark A. McDonald,George R. Milne Pdf

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

Author : Dr Rashmi Mishra
Publisher : BFC Publications
Page : 76 pages
File Size : 42,7 Mb
Release : 2023-10-12
Category : Business & Economics
ISBN : 9789357647977

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Marketing Cases : Enlightening Tales of Strategy and Success by Dr Rashmi Mishra Pdf

The views and opinions expressed in this book “Marketing cases: Enlightening tales of strategy and success” are solely the authors' own and any resemblance to actual persons, living or deceased, or to real companies, is coincidental. The purpose of this book is to provide educational material and practical insights for academic and professional use. The authors and the publisher do not assume any responsibility for the outcomes or consequences of implementing any strategies or actions discussed in this book. While every effort has been made to ensure the accuracy and reliability of the information provided, neither the authors nor the publisher make any representation or warranty, express or implied, with respect to the completeness, accuracy, or suitability of the content. The authors and the publisher disclaim any liability for errors, omissions, or damages arising from the use of the information contained in this book. By accessing and using this book, readers agree to release the authors, the publisher, and any related entities from any and all claims, liabilities, or damages arising from their use or reliance on the information provided.

Author : Rajendra Nargundkar, Romi Sainy
Publisher : Notion Press
Page : 102 pages
File Size : 52,5 Mb
Release : 2018-12-19
Category : Juvenile Nonfiction
ISBN : 9781644291931

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Digital Marketing: Cases from India by Rajendra Nargundkar, Romi Sainy Pdf

Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 90 pages
File Size : 45,7 Mb
Release : 2017-05-27
Category : Business & Economics
ISBN : 9783319526973

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 54,6 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : Leyland F. Pitt,Deon Nel
Publisher : Juta and Company Ltd
Page : 380 pages
File Size : 41,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0702155527

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South African Marketing Cases for Decision Makers by Leyland F. Pitt,Deon Nel Pdf

This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.

Author : Verma
Publisher : Pearson Education India
Page : 488 pages
File Size : 40,7 Mb
Release : 2007-09
Category : Service industries
ISBN : 8177586734

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Services Marketing: Text And Cases by Verma Pdf

Author : Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen
Publisher : Springer
Page : 184 pages
File Size : 42,5 Mb
Release : 2016-09-08
Category : Business & Economics
ISBN : 9783319329703

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Services Marketing Cases in Emerging Markets by Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen Pdf

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Publisher : Routledge
Page : 852 pages
File Size : 47,6 Mb
Release : 2020-08-19
Category : Business & Economics
ISBN : 9780429515354

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Global Marketing by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli Pdf

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Author : Russell Abratt,Michael Bendixen
Publisher : Routledge
Page : 148 pages
File Size : 48,9 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9780429951558

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Strategic Marketing by Russell Abratt,Michael Bendixen Pdf

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Page : 236 pages
File Size : 49,6 Mb
Release : 2007
Category : Advertising
ISBN : 0742538362

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Cases in Advertising and Marketing Management by Edd Applegate,Art Johnsen Pdf

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.