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Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Page : 128 pages
File Size : 43,5 Mb
Release : 2024-06-19
Category : Electronic
ISBN : 193612629X
Author : Thomas C. Kinnear,Kenneth L. Bernhardt
Publisher : Scott Foresman
Page : 384 pages
File Size : 50,7 Mb
Release : 1983
Category : Business & Economics
ISBN : UVA:X001444509
Author : Brenda Clark,Cynthia Gendall Basteri,Chris Gassen,Michelle Walker
Publisher : Goodheart-Wilcox Publisher
Page : 0 pages
File Size : 50,8 Mb
Release : 2013-05-22
Category : Business & Economics
ISBN : 1619603438
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.
Author : Vernon R. Stauble
Publisher : Unknown
Page : 401 pages
File Size : 47,8 Mb
Release : 2004-12-01
Category : Marketing
ISBN : 0975514350
Marketing Principles and Practices: An Introductory Approach is designed to meet the demand for a practical, applied text at the introductory level. The author straightforwardly applies proven marketing principles to rich, innovative, contemporary examples involving legendary companies.The marketing manager's vital taks and decision making processes are explored in a relvant, easy to understand manner-including discussion of "relationship marketing" "integrated marketing" and the dynamics of complex, rapidly changing marketing environments.
Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Page : 742 pages
File Size : 53,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 0132390027
The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Author : William G. Nickels
Publisher : Prentice Hall
Page : 682 pages
File Size : 53,7 Mb
Release : 1982
Category : Business & Economics
ISBN : 0135581974
Author : Robert W. Palmatier,Shrihari Sridhar
Publisher : Bloomsbury Publishing
Page : 414 pages
File Size : 44,8 Mb
Release : 2020-12-31
Category : Business & Economics
ISBN : 9781350305281
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author : Tom Cannon
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 1986
Category : Marketing
ISBN : 8174730206
Contents:- Marketing Today Managing the Marketing Effort The Marketing System Structures and Dynamics in the Food Marketing Chain Offerings and Organisations Marketing Research Buyers, Consumers and Influences Marketing Analysis The Marketing of Clothes Marketing Information Systems and Technologies Intermediary Markets and Marketing Industrial Markets....
Author : Philip Kotler,Gordon H. G. McDougall
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 622 pages
File Size : 47,8 Mb
Release : 1983
Category : Business & Economics
ISBN : 013709311X
Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 47,6 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Author : R S N Pillai
Publisher : S. Chand Publishing
Page : 390 pages
File Size : 40,9 Mb
Release : 1987
Category : Business & Economics
ISBN : 9788121916974
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author : Robert W. Palmatier,Shrihari Sridhar
Publisher : Bloomsbury Publishing
Page : 414 pages
File Size : 41,5 Mb
Release : 2020-12-31
Category : Business & Economics
ISBN : 9781352011470
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author : Craig Walters,Léo Paul Dana
Publisher : Prentice Hall
Page : 576 pages
File Size : 50,5 Mb
Release : 2006-12
Category : Marketing
ISBN : 1877371378
Marketing exists in a dynamic environment where global forces, competitive rivalry and a blurring of cultures, industries, and economies are often totally unpredictable. This book details the fundamental principles that underpin marketing knowledge and incorporates leading-edge concepts that will assist students to gain a more complete understanding of what marketing is about. The authors outline New Zealand's marketing progress and environmental developments by giving industry examples; this approach offers both a local perspective as well as an awareness of New Zealand's growing role on the global stage. Marketing Principles is intended as an introductory course in marketing for New Zealand tertiary students. It is suitable for both degree-level students and students of NZDB 141.The writing style strikes a balance between formal and informal and caters for the growing number of students who have English as a second language.
Author : CRISTINA CALVO PORRAL ,JOHN L. STANTON
Publisher : ESIC Editorial
Page : 313 pages
File Size : 53,6 Mb
Release : 2017-03-08
Category : Business & Economics
ISBN : 9788417024352
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company’s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author : Kenneth Cliffe
Publisher : Unknown
Page : 0 pages
File Size : 41,6 Mb
Release : 2016-05-28
Category : Business & Economics
ISBN : 1682852709
Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.
