Ebook Retail Marketing

Author : A. Sivakumar
Publisher : Excel Books India
Page : 244 pages
File Size : 52,9 Mb
Release : 2007
Category : Marketing
ISBN : 8174465758

Get Book

Retail Marketing by A. Sivakumar Pdf

Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.

Author : ENNIS, SEAN
Publisher : McGraw Hill
Page : 373 pages
File Size : 42,6 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9780077157661

Get Book

EBOOK: Retail Marketing by ENNIS, SEAN Pdf

EBOOK: Retail Marketing

Author : Dhruv Grewal
Publisher : SAGE
Page : 225 pages
File Size : 47,8 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9781526457332

Get Book

Retail Marketing Management by Dhruv Grewal Pdf

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Author : Helen Goworek,Peter McGoldrick
Publisher : Pearson Higher Ed
Page : 369 pages
File Size : 50,5 Mb
Release : 2015-07-02
Category : Business & Economics
ISBN : 9780273758785

Get Book

Retail Marketing Management by Helen Goworek,Peter McGoldrick Pdf

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Ennis
Publisher : Unknown
Page : 360 pages
File Size : 41,8 Mb
Release : 2015-09-01
Category : Marketing
ISBN : 0077157656

Get Book

Retail Marketing by Ennis Pdf

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice,Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

Author : Christopher Moore,Margaret Bruce,Grete Birtwistle
Publisher : Routledge
Page : 271 pages
File Size : 44,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136393815

Get Book

International Retail Marketing by Christopher Moore,Margaret Bruce,Grete Birtwistle Pdf

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Author : Claudia Buhamra Abreu Romero
Publisher : AuthorHouse
Page : 127 pages
File Size : 53,6 Mb
Release : 2013-04
Category : Business & Economics
ISBN : 9781481739443

Get Book

Retail Marketing Management by Claudia Buhamra Abreu Romero Pdf

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 43,5 Mb
Release : 1988
Category : Electronic
ISBN : OCLC:60308551

Get Book

Retail Marketing by Anonim Pdf

Author : Madhukant Jha
Publisher : Gyan Publishing House
Page : 336 pages
File Size : 47,5 Mb
Release : 2009
Category : Marketing
ISBN : 9380222149

Get Book

Retail Management by Madhukant Jha Pdf

Author : David Gilbert
Publisher : Ft Press
Page : 457 pages
File Size : 43,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0273655116

Get Book

Retail Marketing Management by David Gilbert Pdf

Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.

Author : Bert Rosenbloom
Publisher : Random House Incorporated
Page : 412 pages
File Size : 50,9 Mb
Release : 1981-01-01
Category : Marketing
ISBN : 0394321928

Get Book

Retail Marketing by Bert Rosenbloom Pdf

Author : Malcolm Sullivan
Publisher : Unknown
Page : 350 pages
File Size : 55,5 Mb
Release : 2002
Category : Marketing
ISBN : OCLC:1245762149

Get Book

Retail Marketing by Malcolm Sullivan Pdf

Author : Harjit Singh
Publisher : S. Chand Publishing
Page : 736 pages
File Size : 54,6 Mb
Release : 2009-07
Category : Business & Economics
ISBN : 9788121932073

Get Book

Retail Management: A Global Perspective by Harjit Singh Pdf

Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec

Author : David Gilbert
Publisher : Financial Times/Prentice Hall
Page : 128 pages
File Size : 52,8 Mb
Release : 2006-09
Category : Electronic
ISBN : 0273694251

Get Book

Retail Marketing Management by David Gilbert Pdf

Author : G. P. SUDHAKAR
Publisher : PHI Learning Pvt. Ltd.
Page : 165 pages
File Size : 40,6 Mb
Release : 2012-08-07
Category : Business & Economics
ISBN : 9788120346406

Get Book

Integrated Retail Marketing Communications by G. P. SUDHAKAR Pdf

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.