Marketing Ethics

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The SAGE Handbook of Marketing Ethics

Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
The SAGE Handbook of Marketing Ethics Book PDF

Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
Publisher : SAGE
Page : 975 pages
File Size : 52,8 Mb
Release : 2020-10-05
Category : Business & Economics
ISBN : 9781529738575

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The SAGE Handbook of Marketing Ethics by Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor Pdf

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Marketing Ethics

George G. Brenkert
Marketing Ethics Book PDF

Author : George G. Brenkert
Publisher : Wiley-Blackwell
Page : 276 pages
File Size : 54,6 Mb
Release : 2008-03-03
Category : Business & Economics
ISBN : UOM:39015082718282

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Marketing Ethics by George G. Brenkert Pdf

This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Ethics in Marketing

Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Ethics in Marketing Book PDF

Author : Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Publisher : Taylor & Francis
Page : 198 pages
File Size : 45,5 Mb
Release : 2016-12-13
Category : Business & Economics
ISBN : 9781317235651

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Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris Pdf

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Marketing Ethics & Society

Lynne Eagle,Stephan Dahl
Marketing Ethics Society Book PDF

Author : Lynne Eagle,Stephan Dahl
Publisher : SAGE
Page : 458 pages
File Size : 55,8 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9781473934023

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Marketing Ethics & Society by Lynne Eagle,Stephan Dahl Pdf

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Marketing Ethics

Patrick E. Murphy
Marketing Ethics Book PDF

Author : Patrick E. Murphy
Publisher : Prentice Hall
Page : 200 pages
File Size : 48,8 Mb
Release : 2006
Category : Business & Economics
ISBN : CORNELL:31924100645542

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Marketing Ethics by Patrick E. Murphy Pdf

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

SAGE Brief Guide to Marketing Ethics

SAGE Publications
SAGE Brief Guide to Marketing Ethics Book PDF

Author : SAGE Publications
Publisher : SAGE
Page : 233 pages
File Size : 42,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781412995146

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SAGE Brief Guide to Marketing Ethics by SAGE Publications Pdf

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Ethics in Marketing and Communications

M. McKinley
Ethics in Marketing and Communications Book PDF

Author : M. McKinley
Publisher : Springer
Page : 130 pages
File Size : 44,7 Mb
Release : 2011-12-13
Category : Business & Economics
ISBN : 9780230367142

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Ethics in Marketing and Communications by M. McKinley Pdf

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Business and the Culture of Ethics

Quentin Langley
Business and the Culture of Ethics Book PDF

Author : Quentin Langley
Publisher : Business Expert Press
Page : 177 pages
File Size : 52,9 Mb
Release : 2020-09-18
Category : Business & Economics
ISBN : 9781952538230

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Business and the Culture of Ethics by Quentin Langley Pdf

This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

Business Ethics

Stephen M. Byars,Kurt Stanberry
Business Ethics Book PDF

Author : Stephen M. Byars,Kurt Stanberry
Publisher : Unknown
Page : 0 pages
File Size : 48,7 Mb
Release : 2023-05-20
Category : Electronic
ISBN : 1998109410

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Business Ethics by Stephen M. Byars,Kurt Stanberry Pdf

Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.

Handbook on Ethics and Marketing

Alexander Nill
Handbook on Ethics and Marketing Book PDF

Author : Alexander Nill
Publisher : Edward Elgar Publishing
Page : 456 pages
File Size : 54,5 Mb
Release : 2015-06-29
Category : Business & Economics
ISBN : 9781781003435

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Handbook on Ethics and Marketing by Alexander Nill Pdf

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

For Business Ethics

Campbell Jones,Martin Parker,Rene ten Bos
For Business Ethics Book PDF

Author : Campbell Jones,Martin Parker,Rene ten Bos
Publisher : Routledge
Page : 223 pages
File Size : 55,7 Mb
Release : 2005-08-03
Category : Business & Economics
ISBN : 9781134386307

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For Business Ethics by Campbell Jones,Martin Parker,Rene ten Bos Pdf

This book deals with the traditional material of ethics in business, as well as introducing and surveying some of the most interesting developments in critical ethical theory which have not yet been introduced to the mainstream. I.

Business Ethics and Care in Organizations

Marianna Fotaki,Gazi Islam,Anne Antoni
Business Ethics and Care in Organizations Book PDF

Author : Marianna Fotaki,Gazi Islam,Anne Antoni
Publisher : Routledge
Page : 268 pages
File Size : 43,5 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9780429638879

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Business Ethics and Care in Organizations by Marianna Fotaki,Gazi Islam,Anne Antoni Pdf

Care is a human ability we all need for growing and flourishing. It implies considering the needs and interests of others, and the quality of how we relate to each other is often defined by care. While the value of care in private life is widely recognized, its role in the public sphere is contested and subject to political debates. In work organizations, instrumentality frequently overrides considerations for colleagues’ and co-workers’ well-being, while relationships are often sacrificed in the service of performance and meeting organizational targets. The questions this volume attempts to address concerns the organizational conditions that make care flourish and how a caring organization functions in practice. Specifically, we examine what it means to care for each other and what enhances caring behaviours in organizations. The volume ultimately focuses on how caring relations can contribute to making organizations better places. In this perspective, care involves the recognition of, and the limitations of, work as a key aspect of personal and social identity. Because care exceeds the sphere of individual intimacy, the book will also centre on the necessity for building caring institutions through a political process that considers the needs, contributions, and prospects of many different actors. This book aims to contribute to academic discussions on care in organizations, care work, business and organizational ethics, diversity, caring leadership, well-being in organizations, and research ethics. Managers, consultants, policy-makers, and students will find reflections about the goodness of care in organizations, and guidance about the ethical and practical difficulties of pursuing the project of building caring organizations.

Ethics, Social Responsibility and Sustainability in Marketing

Ipek Altinbasak-Farina,Sebnem Burnaz
Ethics Social Responsibility and Sustainability in Marketing Book PDF

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 54,5 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Ethical Marketing

Patrick E. Murphy
Ethical Marketing Book PDF

Author : Patrick E. Murphy
Publisher : Pearson
Page : 292 pages
File Size : 48,5 Mb
Release : 2005
Category : Business ethics
ISBN : CORNELL:31924094712035

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Ethical Marketing by Patrick E. Murphy Pdf

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Ethics and Business

Kevin Gibson
Ethics and Business Book PDF

Author : Kevin Gibson
Publisher : Cambridge University Press
Page : 274 pages
File Size : 51,8 Mb
Release : 2007-07-19
Category : Business & Economics
ISBN : 9780521863797

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Ethics and Business by Kevin Gibson Pdf

This undergraduate textbook captures the dynamic nature of business ethics in the era of globalization.