Evolution Of Destination Planning And Strategy

Author : Larry Dwyer,Renata Tomljenović,Sanda Čorak
Publisher : Springer
Page : 302 pages
File Size : 55,7 Mb
Release : 2016-11-24
Category : Business & Economics
ISBN : 9783319422466

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Evolution of Destination Planning and Strategy by Larry Dwyer,Renata Tomljenović,Sanda Čorak Pdf

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 42,7 Mb
Release : 2016
Category : Electronic book
ISBN : OCLC:1066597267

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Evolution of Destination Planning and Strategy by Anonim Pdf

Author : Ernie Heath,Geoffrey Wall
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 55,5 Mb
Release : 1992-04-16
Category : Business & Economics
ISBN : 9780471540670

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Marketing Tourism Destinations by Ernie Heath,Geoffrey Wall Pdf

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Author : Peter E. Murphy,Ann E. Murphy
Publisher : Channel View Publications
Page : 460 pages
File Size : 54,9 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1873150830

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Strategic Management for Tourism Communities by Peter E. Murphy,Ann E. Murphy Pdf

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Author : Nazmi Kozak,Metin Kozak
Publisher : Springer
Page : 323 pages
File Size : 41,5 Mb
Release : 2019-04-27
Category : Business & Economics
ISBN : 9783030169817

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Tourist Destination Management by Nazmi Kozak,Metin Kozak Pdf

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Author : Dr Brynhild Granås,Professor Arvid Viken
Publisher : Ashgate Publishing, Ltd.
Page : 293 pages
File Size : 46,8 Mb
Release : 2014-05-28
Category : Business & Economics
ISBN : 9781472416605

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Tourism Destination Development by Dr Brynhild Granås,Professor Arvid Viken Pdf

Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 50,9 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Author : Peter Keller,Thomas Bieger
Publisher : Erich Schmidt Verlag GmbH & Co KG
Page : 336 pages
File Size : 49,6 Mb
Release : 2008
Category : Real estate business
ISBN : 3503110887

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Real Estate and Destination Development in Tourism by Peter Keller,Thomas Bieger Pdf

Real estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sector. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of real estate development in destinations: the role, structure and development of destination real estate markets; evolving real estate business models in destinations; the socio-economic impacts of real estate on destinations; optimizing destination capacity through real estate management strategies, and public-private governance approaches for managing holiday property market development. The book provides a unique database for the important topic of real estate and destination development in tourism with contributions from 43 researchers and 18 case studies.

Author : Jarkko Saarinen,Christian M. Rogerson,C. Michael Hall
Publisher : Routledge
Page : 302 pages
File Size : 50,8 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781351536011

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Tourism Planning and Development by Jarkko Saarinen,Christian M. Rogerson,C. Michael Hall Pdf

Academically complex and challenging to apply, development and planning are increasingly relevant to the growing tourism industry. This collection contains critical studies on tourism development and planning, and calls for proactive, holistic and responsible thinking. It addresses conceptual and contemporary issues in development and planning research including political trust, innovation networks, sustainability, moral encounters, enclavisation and evolutionary economics. It argues that recognition of the contextual and historical dimensions around tourism development and planning is essential to help both researchers and practitioners better understand destination and place-based decision-making. In addition, it will lead to improvements in stakeholder relations, and explains how tourism best works with localities and localities with tourism. This book was originally published as a special issue of Tourism Geographies.

Author : Nicole Burkardt
Publisher : GRIN Verlag
Page : 19 pages
File Size : 49,5 Mb
Release : 2007-01-10
Category : Business & Economics
ISBN : 9783638590242

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Critical assessment of the theory and practice of strategic planning for tourism and leisure - Analysed on the basis of Disneyland Paris by Nicole Burkardt Pdf

Essay from the year 2005 in the subject Tourism, grade: 74%, University of Sunderland, 29 entries in the bibliography, language: English, abstract: Tourism is said to be the largest industry in the world. More and more people have the possibility to travel around the globe thanks to cheaper flights and increased leisure time. More than 760 million international tourist arrivals worldwide were counted in 2004 WTO, 2005). According to the WTO, international tourism revenue reached a new record high of US $ 622 billion in 2004. 52% of it was earned by Europe, 21% by the Americans, 20% by Asia and the Pacific, Africa and the Middle East contributed with 3% each (South African Tourism, 2005). Moreover, the tourism and travel industry supports directly and indirectly approximately 200 million jobs worldwide, this is 8% of the total employment at present, which is expected to grow to 260 million jobs in 2011 (Hall and Page, 2002). These figures give us a short impression of the importance of this sector. However, the tourism industry is very volatile. Political changes, the opening of former communism countries like China or Cuba, permanent economic fluctuation as well as social, environmental and technological changes influence the tourism industry. Nowadays tourists prefer high quality standards, safety environments and interesting locations and are more concerned of environmental impacts (Gunn and Var, 2002). All the above mentioned facts show the necessity of effective and sustainable tourism planning. This assignment will assess the theories of strategic planning and will investigate its application in practice on the basis of two case studies. One case, The ‘White Paper Plan’ South Africa, is an example for good practice and the other, Disneyland Paris, is an example for bad practice.

Author : Kerry Godfrey,Jackie Clarke
Publisher : Burns & Oates
Page : 252 pages
File Size : 44,5 Mb
Release : 2000
Category : Tourism
ISBN : PSU:000045254383

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The Tourism Development Handbook by Kerry Godfrey,Jackie Clarke Pdf

Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Author : David L. Edgell, Sr.,Jason R. Swanson
Publisher : Taylor & Francis
Page : 247 pages
File Size : 53,8 Mb
Release : 2024-06-28
Category : Travel
ISBN : 9781040039243

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Tourism Policy and Planning by David L. Edgell, Sr.,Jason R. Swanson Pdf

Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international levels. This fourth edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues in relation to crises – in particular, COVID-19. The fourth edition features: New content on the impact of COVID-19 on tourism policy and planning. New content on the effects of the pandemic on the tourism industry more generally, including topics such as degrowth, common good economy, post-growth economy, tourism lobbies and lobbying, tourism policy/planning and SGDs citizens’ engagement in tourism policy and planning, strategic directions, monitoring, and evaluation of tourism policy. New case studies throughout to illustrate real-life applications of planning and policy at the international, regional, national, and local levels. New case studies across a variety of issues related to flora and fauna, landscapes and geographies, and global destinations such as Ecuador, Canada, New Zealand, the United States, and Belize. New enhanced companion website with chapter assignments and quizzes. Accessible and up to date, Tourism Policy and Planning provides students with an essential introduction to and examination of important policy and planning issues in tourism globally.

Author : Almir Peštek,Marko Kukanja,Sanda Renko
Publisher : Emerald Group Publishing
Page : 272 pages
File Size : 51,7 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9781789737554

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Gastronomy for Tourism Development by Almir Peštek,Marko Kukanja,Sanda Renko Pdf

Gastronomy for Tourism Development provides readers with insight into the political reasons all countries in the region pay little attention to the common gastronomic heritage. It challenges the issues faced by those within the industry, addressing the potential for the region to become a sustainable and attractive European food destination.

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 55,7 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

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Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author : Anonim
Publisher : Varna University of Management
Page : 321 pages
File Size : 45,5 Mb
Release : 2022-03-01
Category : Business & Economics
ISBN : 8210379456XXX

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European Journal of Tourism Research by Anonim Pdf

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.