Marketing Tourism Destinations

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Marketing Tourist Destinations in Emerging Economies

Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Marketing Tourist Destinations in Emerging Economies Book PDF

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Springer Nature
Page : 315 pages
File Size : 40,6 Mb
Release : 2021-11-27
Category : Business & Economics
ISBN : 9783030837112

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Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh Pdf

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Marketing Tourism Destinations

Ernie Heath,Geoffrey Wall
Marketing Tourism Destinations Book PDF

Author : Ernie Heath,Geoffrey Wall
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 42,5 Mb
Release : 1992-04-16
Category : Business & Economics
ISBN : 9780471540670

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Marketing Tourism Destinations by Ernie Heath,Geoffrey Wall Pdf

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Marketing Tourism Places (RLE Tourism)

Gregory Ashworth,Brian Goodall
Marketing Tourism Places RLE Tourism Book PDF

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 48,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Marketing and Managing Tourism Destinations

Alastair M. Morrison
Marketing and Managing Tourism Destinations Book PDF

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 48,6 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

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Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 263 pages
File Size : 54,5 Mb
Release : 2010-11
Category : Business & Economics
ISBN : 9781136904752

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.

Destination Marketing

Steven Pike
Destination Marketing Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 480 pages
File Size : 48,9 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430919

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Destination Marketing by Steven Pike Pdf

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Strategic Perspectives in Destination Marketing

Camilleri, Mark Anthony
Strategic Perspectives in Destination Marketing Book PDF

Author : Camilleri, Mark Anthony
Publisher : IGI Global
Page : 411 pages
File Size : 51,5 Mb
Release : 2018-08-17
Category : Business & Economics
ISBN : 9781522558361

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Strategic Perspectives in Destination Marketing by Camilleri, Mark Anthony Pdf

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Tourism Marketing for Cities and Towns

Bonita Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 265 pages
File Size : 48,8 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781134858156

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Tourism Marketing for Cities and Towns by Bonita Kolb Pdf

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Tourism Marketing for Cities and Towns

Bonita M. Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 328 pages
File Size : 40,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679459

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Tourism Marketing for Cities and Towns by Bonita M. Kolb Pdf

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Marketing Island Destinations

Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts
Marketing Island Destinations Book PDF

Author : Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts
Publisher : Routledge
Page : 187 pages
File Size : 55,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780123849090

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Marketing Island Destinations by Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts Pdf

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

The Handbook of Managing and Marketing Tourism Experiences

Anonim
The Handbook of Managing and Marketing Tourism Experiences Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 54,5 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Restoring Tourism Destinations in Crisis

David Beirman
Restoring Tourism Destinations in Crisis Book PDF

Author : David Beirman
Publisher : Routledge
Page : 255 pages
File Size : 46,6 Mb
Release : 2020-08-05
Category : Business & Economics
ISBN : 9781000247183

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Restoring Tourism Destinations in Crisis by David Beirman Pdf

This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing. Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers. This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 262 pages
File Size : 46,7 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9781136904745

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Tourism Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Tourism Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 50,8 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Advances in Tourism Destination Marketing

Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Advances in Tourism Destination Marketing Book PDF

Author : Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Publisher : Routledge
Page : 280 pages
File Size : 45,5 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135218911

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Advances in Tourism Destination Marketing by Metin Kozak,Juergen Gnoth,Luisa L.A Andreu Pdf

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.