Experimenting With The Consumer

Author : Marshall S. Shapo
Publisher : Bloomsbury Publishing USA
Page : 302 pages
File Size : 43,7 Mb
Release : 2008-12-30
Category : Law
ISBN : 9780313365294

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Experimenting with the Consumer by Marshall S. Shapo Pdf

Experimenting With The Consumer exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped for product risk data by manufacturers, scientists, and regulators. Vioxx, Heparin, Avandia, Paxil, fen-phen, estrogens, silicone implants, pacemakers, formaldehyde in FEMA trailers, 60 buckyballs in coatings ... the headlines are increasingly filled with hidden risks coming to light in popular products years after federal agencies approve them for the American public. Shapo shows readers how to get past unreasonable trust or fear and make the best risk-management choices for themselves and their families. He walks them through what questions to ask before consenting to be in a clinical trial; how to evaluate the implied bold-print claims against the small-print disclosures in advertisements for medical products; how to uncover product and environmental risks in their homes, workplaces, supermarkets, and neighborhoods; how to assess and control product risk while maximizing consumer choice and benefit; how to pressure government to tighten consumer protection; and how to seek legal redress. Through a diverse selection of dramatic case studies, Shapo lays bare the incentives of companies and entrepreneurial scientists to fake or obscure experimental data before and after government approval; the fights between interested and disinterested scientists over data; the fights between scientists and doctors over patient rights; the campaigns of activists against government agencies to release experimental drugs; the impact of the journalistic and promotional media on public knowledge and perception of product risk; and the marketing tricks that manufacturers use to harness sexual desire to product launches and to shape the prescription choices of physicians.

Author : Steuart Henderson Britt
Publisher : Unknown
Page : 446 pages
File Size : 49,8 Mb
Release : 1970
Category : Business & Economics
ISBN : STANFORD:36105010114762

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Psychological Experiments in Consumer Behavior by Steuart Henderson Britt Pdf

Author : Stefan H. Thomke
Publisher : Harvard Business Press
Page : 252 pages
File Size : 52,9 Mb
Release : 2020-02-18
Category : Business & Economics
ISBN : 9781633697119

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Experimentation Works by Stefan H. Thomke Pdf

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Author : Klaus Zwerina
Publisher : Springer Science & Business Media
Page : 173 pages
File Size : 44,9 Mb
Release : 2013-06-29
Category : Business & Economics
ISBN : 9783642500138

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Discrete Choice Experiments in Marketing by Klaus Zwerina Pdf

The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

Author : Amy Roche
Publisher : Unknown
Page : 250 pages
File Size : 40,9 Mb
Release : 2017-10
Category : Business & Economics
ISBN : 192564829X

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The Retail Experiment by Amy Roche Pdf

Have you been spending more than ever on marketing, but feel like your customers are responding less? Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn't seem to be enough? Do you know the retail environment has changed, but you're not sure how to respond? Customers across all industries have changed dramatically in recent years, but many retailers have failed to understand or keep up. Retailers who don't respond to the new problems of their customers will quickly be left behind. In this groundbreaking book about winning back the modern customer, Amy Roche describes the 'experiments' she performed in her own retail store. In The Retail Experiment you'll learn how to: leave behind old retail methods that no longer work understand, value and engage with the modern customer evaluate and capitalise on the changed shopping environment market to and communicate with customers make your store an exciting place to visit appeal to the emotions of your customers successfully position your business in the 'experience economy'. Amy examines winning strategies, pitfalls and fails, and the five strategies she discovered that drew customers in like magnets, increasing visitation, sales, and overall engagement.

Author : Magnus Soderlund
Publisher : Unknown
Page : 232 pages
File Size : 43,8 Mb
Release : 2018-01-31
Category : Electronic
ISBN : 914412385X

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Experiments in Marketing by Magnus Soderlund Pdf

This is a book targeting actors in the field of marketing academic researchers, practitioners, market analysts, teachers and students with an interest in how customers are influenced by marketing. The main argument is that the experiment constitutes a powerful method for revealing the influence of various marketing activities. Basically, an experiment means that individuals are randomly allocated to groups, which receive different treatments, followed by a comparison of the groups reactions after the treatments. To conduct experiments along these lines, however, involves several choices and challenges, and the ambition with this book is to offer guidelines to experimenters who wish to come to terms with influence-related issues in a marketing context.

Author : Alex Gofman
Publisher : Unknown
Page : 128 pages
File Size : 55,6 Mb
Release : 2012
Category : Electronic
ISBN : 1608052842

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Rule Developing Experimentation by Alex Gofman Pdf

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.

Author : David J. Bland,Alexander Osterwalder
Publisher : John Wiley & Sons
Page : 365 pages
File Size : 47,7 Mb
Release : 2019-11-06
Category : Business & Economics
ISBN : 9781119551423

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Testing Business Ideas by David J. Bland,Alexander Osterwalder Pdf

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Author : Tormod Næs,Paula A Varela,Ingunn Berget
Publisher : Woodhead Publishing
Page : 0 pages
File Size : 48,9 Mb
Release : 2018-02-23
Category : Technology & Engineering
ISBN : 0081010001

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Individual Differences in Sensory and Consumer Science by Tormod Næs,Paula A Varela,Ingunn Berget Pdf

Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance.

Author : Michael Luca,Max H. Bazerman
Publisher : MIT Press
Page : 229 pages
File Size : 51,8 Mb
Release : 2021-03-02
Category : Business & Economics
ISBN : 9780262542272

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The Power of Experiments by Michael Luca,Max H. Bazerman Pdf

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Author : Nicos E. Devletoglou
Publisher : HarperCollins Publishers
Page : 0 pages
File Size : 43,8 Mb
Release : 1971
Category : Consumer behavior
ISBN : 0063180022

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Consumer Behaviour by Nicos E. Devletoglou Pdf

Author : Marshall S. Shapo
Publisher : Praeger
Page : 0 pages
File Size : 44,7 Mb
Release : 2009
Category : Law
ISBN : 9780313365287

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Experimenting with the Consumer by Marshall S. Shapo Pdf

Experimenting With The Consumer exposes the hazards of the mass-market experimentation in which every American consumer and worker is unwittingly tapped for product risk data by manufacturers, scientists, and regulators. Vioxx, Heparin, Avandia, Paxil, fen-phen, estrogens, silicone implants, pacemakers, formaldehyde in FEMA trailers, 60 buckyballs in coatings ... the headlines are increasingly filled with hidden risks coming to light in popular products years after federal agencies approve them for the American public. Shapo shows readers how to get past unreasonable trust or fear and make the best risk-management choices for themselves and their families. He walks them through what questions to ask before consenting to be in a clinical trial; how to evaluate the implied bold-print claims against the small-print disclosures in advertisements for medical products; how to uncover product and environmental risks in their homes, workplaces, supermarkets, and neighborhoods; how to assess and control product risk while maximizing consumer choice and benefit; how to pressure government to tighten consumer protection; and how to seek legal redress. Through a diverse selection of dramatic case studies, Shapo lays bare the incentives of companies and entrepreneurial scientists to fake or obscure experimental data before and after government approval; the fights between interested and disinterested scientists over data; the fights between scientists and doctors over patient rights; the campaigns of activists against government agencies to release experimental drugs; the impact of the journalistic and promotional media on public knowledge and perception of product risk; and the marketing tricks that manufacturers use to harness sexual desire to product launches and to shape the prescription choices of physicians.

Author : Mike Adamick
Publisher : Simon and Schuster
Page : 192 pages
File Size : 40,8 Mb
Release : 2014-03-18
Category : Family & Relationships
ISBN : 9781440570780

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Dad's Book of Awesome Science Experiments by Mike Adamick Pdf

The science behind, "But, why?" Don't get caught off guard by your kids' science questions! You and your family can learn all about the ins and outs of chemistry, biology, physics, the human body, and our planet with Dad's Book of Awesome Science Experiments. From Rock Candy Crystals to Magnetic Fields, each of these fun science projects features easy-to-understand instructions that can be carried out by even the youngest of lab partners, as well as awesome, full-color photographs that guide you through each step. Complete with 30 interactive experiments and explanations for how and why they work, this book will inspire your family to explore the science behind: Chemistry, with Soap Clouds Biology, with Hole-y Walls Physics, with Straw Balloon Rocket Blasters Planet Earth, with Acid Rain The Human Body, with Marshmallow Pulse Keepers Best of all, every single one of these projects can be tossed together with items around the house or with inexpensive supplies from the grocery store. Whether your kid wants to create his or her own Mount Vesuvius or discover why leaves change colors in the fall, Dad's Book of Awesome Science Experiments will bring out the mad scientists in your family--in no time!

Author : Tormod Næs,Paula Varela,Ingunn Berget
Publisher : Woodhead Publishing
Page : 260 pages
File Size : 47,8 Mb
Release : 2018-02-21
Category : Technology & Engineering
ISBN : 9780081011140

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Individual Differences in Sensory and Consumer Science by Tormod Næs,Paula Varela,Ingunn Berget Pdf

Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance. Identifies how to plan and execute experiments in sensory and consumer science Analyzes and interprets individual variances in sensory and consumer research Differentiates best practices for examining product development, quality control and consumer acceptance

Author : Scholastic, Inc. Staff,Alastair Smith
Publisher : Unknown
Page : 100 pages
File Size : 44,5 Mb
Release : 1997
Category : Experiments
ISBN : 0590973207

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The Usborne Big Book of Experiments by Scholastic, Inc. Staff,Alastair Smith Pdf

Activities include testing your eyes, making electricity, bending light and weather watching.