Faith Based Marketing

Author : Bob Hutchins,Greg Stielstra
Publisher : John Wiley and Sons
Page : 342 pages
File Size : 54,9 Mb
Release : 2009-04-06
Category : Business & Economics
ISBN : 9780470483060

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Faith-Based Marketing by Bob Hutchins,Greg Stielstra Pdf

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

Author : Mara Einstein
Publisher : Routledge
Page : 256 pages
File Size : 44,5 Mb
Release : 2007-09-14
Category : Business & Economics
ISBN : 9781134130108

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Brands of Faith by Mara Einstein Pdf

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Author : Donna A. Heckler
Publisher : Our Sunday Visitor
Page : 130 pages
File Size : 51,6 Mb
Release : 2019-07-03
Category : Religion
ISBN : 9781681924014

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Marketing God by Donna A. Heckler Pdf

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

Author : Phil Cooke
Publisher : ReadHowYouWant.com
Page : 314 pages
File Size : 55,7 Mb
Release : 2010-10
Category : Religion
ISBN : 9781459606500

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Branding Faith by Phil Cooke Pdf

Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.

Author : Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn
Publisher : Routledge
Page : 196 pages
File Size : 55,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135792527

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Concise Encyclopedia of Church and Religious Organization Marketing by Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn Pdf

Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Author : Edwina Pio,Robert Kilpatrick,Timothy Pratt
Publisher : Routledge
Page : 292 pages
File Size : 49,9 Mb
Release : 2021-03-23
Category : Business & Economics
ISBN : 9781000365177

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Reimagining Faith and Management by Edwina Pio,Robert Kilpatrick,Timothy Pratt Pdf

Much contemporary research ignores or is dismissive of the growth of global religiosity, even though 90% of the global population sees the world through a commitment to some kind of faith. Reimagining Faith and Management addresses this issue and extends the research on the impact of faith in the various aspects of management, such as negotiation, leadership, entrepreneurship, governance, innovation, ethics, finance and careers. Faith impacts how individuals and organisations envision, manage and respond to their various stakeholders, communities, the natural environment and the world around them. This book presents various facets of how faith, values and/or ideological outlook which informs, influences and adds mystery that inspires and impels individuals and organisations. The twenty-one chapters are based on academic research and offer practical managerial recommendations. The book is divided into three sections: Faithful futures impacting individuals; Faithful futures impacting organisations; and Faithful futures impacting society. Each chapter presents a theoretical base and includes practical implications. The book is therefore ideal reading for educators, researchers and students of business, management, career studies, faith-based organisations, corporate governance, and business ethics, as well as religious studies, including applied theology.

Author : Michael Daehn
Publisher : Lulu.com
Page : 206 pages
File Size : 54,7 Mb
Release : 2011-05
Category : Religion
ISBN : 9781411670716

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Marketing the Church: How to Communicate Your Church's Purpose and Passion in a Modern Context by Michael Daehn Pdf

This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.

Author : Joseph Barry Mason,Hazel F. Ezell
Publisher : Unknown
Page : 436 pages
File Size : 53,6 Mb
Release : 1987
Category : Marketing
ISBN : PSU:000014002007

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Perspectives in Marketing by Joseph Barry Mason,Hazel F. Ezell Pdf

"Designed to accompany Marketing: - principles and strategy".

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 177 pages
File Size : 55,6 Mb
Release : 2020-11-03
Category : Religion
ISBN : 9781631951428

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Permission to Prosper by Ray Edwards Pdf

False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that.

Author : Henry Kaestner,J. D. Greear,Chip Ingram
Publisher : Tyndale House Publishers, Inc.
Page : 185 pages
File Size : 50,6 Mb
Release : 2021-08
Category : Business & Economics
ISBN : 9781496457233

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Faith Driven Entrepreneur by Henry Kaestner,J. D. Greear,Chip Ingram Pdf

"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.

Author : George Barna
Publisher : NavPress Publishing Group
Page : 184 pages
File Size : 48,8 Mb
Release : 1988
Category : Religion
ISBN : 0891092501

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Marketing the Church by George Barna Pdf

Author : Steve Robinson
Publisher : HarperChristian + ORM
Page : 244 pages
File Size : 53,8 Mb
Release : 2019-06-11
Category : Business & Economics
ISBN : 9781400213191

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Covert Cows and Chick-fil-A by Steve Robinson Pdf

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Author : Michael Zigarelli
Publisher : Unknown
Page : 340 pages
File Size : 43,5 Mb
Release : 2019-11-22
Category : Business & Economics
ISBN : 0578614065

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Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business? by Michael Zigarelli Pdf

One Question, Fifty Companies, Eight Practical Answers. What does it look like when a follower of Jesus runs a business? It's a question we're asking more than ever before, from the front lines of business to the front page of the newspaper to the front row of the classroom. But our answers tend to be incomplete-personal anecdotes, media narratives, or simply revisiting the usual suspects. Christian-Owned Companies, the stories of 50 for-profit businesses, is the most thorough investigation of the question to date, uncovering eight practical answers. For business leaders, it's a road map. For academics, it's a theory. For students, it's a curriculum. And for a confused culture, it's a corrective to the stereotypes of the left and the right. Join Professor Zigarelli for an in-depth look at what Christian-owned companies really do and how they do it.

Author : Jean-Claude Usunier,Jörg Stolz
Publisher : Routledge
Page : 287 pages
File Size : 41,9 Mb
Release : 2016-04-01
Category : Religion
ISBN : 9781317067085

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Religions as Brands by Jean-Claude Usunier,Jörg Stolz Pdf

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Author : Morgan Snyder
Publisher : Thomas Nelson
Page : 240 pages
File Size : 50,6 Mb
Release : 2020-05-26
Category : Religion
ISBN : 9780785232124

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Becoming a King by Morgan Snyder Pdf

What does power and responsibility look like for Christian men in our world today? Becoming a King offers men a guide to becoming one to whom God can entrust his kingdom. Journey with Morgan Snyder as he walks alongside men (and the women who love and encourage them) to rediscover the path of inner transformation. Becoming a King is an invitation into a radical reconstruction of much of what we’ve come to believe about God, masculinity, and the meaning of life. Curated and distilled over more than two decades and drawn from the lives of more than seventy-five men, Morgan shares his discovery of an ancient and reliable path to restoring and becoming the kind of man who can wield power for good. With examples from the lives of the great heroes of faith as well as wise men from Morgan’s own life, break through doubt and discover the power of restoration. In Becoming a King, you will: Reconstruct your understanding of masculinity and who God truly intended you to be Learn to become a man of unshakable strength and courage Reclaim your identity, integrity, and purpose Traveling this path isn’t easy. But the heroic journey detailed within the pages of Becoming a King leads to real life—to men becoming as solid and mighty as oak trees, teeming with strength and courage to bring healing to a hurting world; and to sons, husbands, brothers, and friends becoming the kind of kings to whom God can entrust his kingdom.