Marketing God

Author : Ryan J. Doeller
Publisher : Xlibris Corporation
Page : 86 pages
File Size : 50,9 Mb
Release : 2010-11-29
Category : Religion
ISBN : 9781456822521

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Marketing God to Teens by Ryan J. Doeller Pdf

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.

Author : Donna A. Heckler
Publisher : Our Sunday Visitor
Page : 130 pages
File Size : 42,6 Mb
Release : 2019-07-03
Category : Religion
ISBN : 9781681924014

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Marketing God by Donna A. Heckler Pdf

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

Author : Donna A Heckler
Publisher : Unknown
Page : 128 pages
File Size : 41,5 Mb
Release : 2019-08-22
Category : Electronic
ISBN : 1681924005

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Marketing God by Donna A Heckler Pdf

Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics "¬‚¬" or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

Author : D.G. Brian Jones
Publisher : Routledge
Page : 212 pages
File Size : 46,7 Mb
Release : 2011-12-21
Category : Business & Economics
ISBN : 9781136334375

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Pioneers in Marketing by D.G. Brian Jones Pdf

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Author : German Sacristan
Publisher : Happy About
Page : 187 pages
File Size : 44,5 Mb
Release : 2012-09
Category : Business & Economics
ISBN : 9781600052316

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The Digital and Direct Marketing Goose by German Sacristan Pdf

Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.

Author : Paromita Goswami
Publisher : Cambridge Scholars Publishing
Page : 160 pages
File Size : 41,7 Mb
Release : 2017-08-21
Category : Political Science
ISBN : 9781527500860

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Marketing Peace by Paromita Goswami Pdf

Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.

Author : Peter Nynas,Mika Lassander,Terhi Utriainen
Publisher : Transaction Publishers
Page : 289 pages
File Size : 44,7 Mb
Release : 2012-08-14
Category : Religion
ISBN : 9781412846370

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Post-Secular Society by Peter Nynas,Mika Lassander,Terhi Utriainen Pdf

Are we still secular? If not, what can one possibly mean by “post-secular”? The answers depend on what one considers secular as well as the people, societies, and institutions that one considers. Post-Secular Society argues for the experience of living in a secular world and a secular age and the experience of living without religion as a normal condition. Religion in the Western world is often described as being marked to some degree by both innovation and disarray. The past couple of decades have seen the emergence of reformulated versions of theories of secularization, variants of rational choice and supply-side models of religion, and new theoretical perspectives on de-secularization of religion. In spite of these different approaches and perspectives, a majority of scholars agree that the West is experiencing a general “resurgence” of religion and that the public visibility of religious actors and discourses is on the rise across most Western societies. Post-Secular Society discusses the changes in religion related to globalization, as well as New Age and other forms of popular religion. The contributors review religion that is rooted in the globalized political economy, and the relationship of post-secularism to popular and consumer culture. They also detail current innovative discourse as a religious belief system; discuss theories of the post-secular, religious, and spiritual well-being; and consider healing practices in Finland and environmentalism.

Author : Rick Curtis
Publisher : Lulu.com
Page : 198 pages
File Size : 50,7 Mb
Release : 2024-06-25
Category : Electronic
ISBN : 9781411630338

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Early Discovery | Growing In The Community Of Believers by Rick Curtis Pdf

Author : Akin Adewale
Publisher : Author House
Page : 631 pages
File Size : 40,9 Mb
Release : 2014
Category : Fiction
ISBN : 9781491896648

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TALES OF BLESSEDLANDNIA by Akin Adewale Pdf

The book is a fiction; it deals with Legal, political, economic and social ills plaguing most developing countries that are still grappling with various developmental challenges. The book highlights and satirizes all these ills and challenges facing these countries and proffer solutions to some of them. There are some developing countries especially in Africa where there is failure of leadership. This fuels ethnic, religious and socials upheavals which lead to political instability and even wars. In some of these countries, there is corruption of monumental proportion which slows down economic development and this may eventually lead to other social problems such as poverty, chaos, anarchy etc. The book politely and humorously point out these problems and the way forward. Corruption is a global problem but the book also propounds a theory that corruption in large scale by a political leadership in any country may lead to economic problem that could cause extermination of the poor masses gradually through hunger, preventable and curable diseases and that such corruption should be treated as "massocide" and as crime against humanity by the UNO. The book also highlights the problem of unsuitability of some political arrangement of some developing countries that is also responsible for the political, social and economic problems plaguing them; and the need to have national dialogue to arrive at the best political arrangement which is indeed the foundation to build on. The outcome of such national dialogue should be implemented and use to draft a new constitution. The book humorously highlights the flight of integrity from some of these developing countries due to the bad example from leadership. When corruption is the order of the day and there is impunity in that no one is punished even when caught, it makes many people to join the bandwagon and hell is then let loose on the society. Some lawyers when well paid by corrupt officials; they would do all within their powers and explore legal loopholes and processes to either ensure that such cases drag to eternity in law courts or are never heard. Due to the legal procedure that presume an accused person innocent until convicted in law courts, the corrupt official going through trial in court would be free to pursue his/her political ambition, get elected into any political office and acquire more money to frustrate his/her trial in law court. This book highlights the foregoing too. The book highlights the social ills plaguing many developing countries which reduce most human beings to subsistence level and in such situation; higher human ideals are sacrificed on altar of expediency to survive. Even the zeal to work hard and excel wane in many people as the economic climate favours those with political powers and their cohorts; in such a situation everyone struggles to get to political power through any means. It becomes "a do or die" affair. The book will appeal to the public at large especially those who are interested in finding solutions to the problems affecting the developing countries.

Author : Rick Burgess,Bill "Bubba" Bussey,Martha Bolton
Publisher : HarperChristian + ORM
Page : 240 pages
File Size : 49,7 Mb
Release : 2006-03-05
Category : Humor
ISBN : 9781418553791

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Rick & Bubba's Expert Guide to God, Country, Family, and Anything Else We Can Think Of by Rick Burgess,Bill "Bubba" Bussey,Martha Bolton Pdf

The New York Times–bestselling Southern manifesto from the “delightful team [that] blends down-home humor with rock-solid truth” (Max Lucado). Rick and Bubba are two of America’s zaniest syndicated radio hosts. Now, Rick and Bubba bring their own brand of southern humor and homespun wisdom to the book world. Rick & Bubba’s Expert Guide to God, Country, Family, and Anything Else We Can Think Of is a sometimes touching, always hilarious, look at the world through Rick and Bubba’s eyes. Rick and Bubba wax eloquent on everything from little league soccer to the frustrations of getting the family ready for church on a Sunday morning, to big Southern hair.

Author : Eddie Traylor
Publisher : Life to Legacy, LLC
Page : 74 pages
File Size : 50,8 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 1947288628

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God, His People, and Network Marketing by Eddie Traylor Pdf

In his debut literary rendering, Eddie Traylor's words of wisdom dispel a perceived inconsistency between God and prosperity, in this amazing new book titled God, His People, and Multilevel Marketing. This book unveils spiritual precepts about business, and how the accumulation of wealth can benefit God's people and His Kingdom. The author masterfully interprets key Bible passages that give personal insight into the 21st century marketplace. As a bonus, the author includes an interview with the successful multilevel marketing guru Dave Silverman of Rochester, New York. This book is an examination of the advantages of Network Marketing (also known as Multilevel Marketing) over traditional business models. One great advantage is that startup costs are within reach of people with ordinary incomes. Additionally, overhead costs are much lower because you work from home. Whereas other businesses require commercial space and hardware, with Network Marketing all that's needed is a cell phone and a computer. In addition to these, add ambition, determination, commitment, and self-confidence, and let your dreams take you to the next level. However, the most important factor is having faith in God. With all this working together for your good, there are no limits to the spiritual and financial success that you can achieve. Finally, this book is a heartfelt appeal as a Network Marketer for local churches and their congregations to open their hearts and minds to see the possibilities. This industry can financially empower both individuals and congregations where everyone can benefit-all to the glory of God!

Author : Henry Abraham
Publisher : Xulon Press
Page : 178 pages
File Size : 55,6 Mb
Release : 2008-06
Category : Religion
ISBN : 9781606471500

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How to Write a Book in 90 Days God's Way by Henry Abraham Pdf

Abraham provides wonderful encouragement and terrific inspiration for the Christian writer, emphasizing dependence on God to produce an inspirational work that will please Him and spiritually fulfill the reader.

Author : John F. Hurst
Publisher : Dorrance Publishing
Page : 106 pages
File Size : 42,9 Mb
Release : 2020-07-09
Category : Fiction
ISBN : 9781647023645

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The Fall of President Tweet by John F. Hurst Pdf

The Fall of President Tweet By: John F. Hurst Having been defeated in his bid for a third presidential term, Steven Beck decides to seize power, setting off a chain of events that forces the nation’s First Lady and Vice President to undertake extreme measures. The tale of a president who refuses to leave the office, John. F. Hurst’s political satire, The Fall of President Tweet, is a poignant reminder that absolute power corrupts, and that drastic times call for drastic measures.

Author : Patrick E. Murphy,Gene R. Laczniak,Fiona Harris
Publisher : Taylor & Francis
Page : 198 pages
File Size : 51,7 Mb
Release : 2016-12-13
Category : Business & Economics
ISBN : 9781317235651

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Ethics in Marketing by Patrick E. Murphy,Gene R. Laczniak,Fiona Harris Pdf

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Author : Charlotte E. Howell
Publisher : Oxford University Press, USA
Page : 289 pages
File Size : 53,6 Mb
Release : 2020-04
Category : Performing Arts
ISBN : 9780190054373

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Divine Programming by Charlotte E. Howell Pdf

From the mid-90s to the present, television drama with religious content has come to reflect the growing cultural divide between white middle-America and concentrated urban elites. As author Charlotte E. Howell argues in this book, by 2016, television narratives of white Christianity had become entirely disconnected from the religion they were meant to represent. Programming labeled 'family-friendly' became a euphemism for white, middlebrow America, and developing audience niches became increasingly significant to serial dramatic television. Utilizing original case studies and interviews, Divine Programming investigates the development, writing, producing, marketing, and positioning of key series including 7th Heaven, Friday Night Lights, Rectify, Supernatural, Jane the Virgin, Daredevil, and Preacher. As this book shows, there has historically been a deep ambivalence among television production cultures regarding religion and Christianity more specifically. It illustrates how middle-American television audiences lost significance within the Hollywood television industry and how this in turn has informed and continues to inform television programming on a larger scale. In recent years, upscale audience niches have aligned with the perceived tastes of affluent, educated, multicultural, and-importantly-secular elites. As a result, the televised representation of white Christianity had to be othered, and shifted into the unreality of fantastic genres to appeal to niche audiences. To examine this effect, Howell looks at religious representation through four approaches - establishment, distancing, displacement, and use - and looks at series across a variety of genres and outlets in order to provied varied analyses of each theme.