Food Marketing To Children And Adolescents

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Challenges and Opportunities for Change in Food Marketing to Children and Youth

Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Challenges and Opportunities for Change in Food Marketing to Children and Youth Book PDF

Author : Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Publisher : National Academies Press
Page : 87 pages
File Size : 48,7 Mb
Release : 2013-05-14
Category : Medical
ISBN : 9780309269568

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Challenges and Opportunities for Change in Food Marketing to Children and Youth by Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention Pdf

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Getting To Yum

Karen Le Billon
Getting To Yum Book PDF

Author : Karen Le Billon
Publisher : Harper Collins
Page : 442 pages
File Size : 54,5 Mb
Release : 2014-05-06
Category : Family & Relationships
ISBN : 9781443419772

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Getting To Yum by Karen Le Billon Pdf

Are mealtimes with your kids a source of frustration? Ever wonder how on earth to get them to eat the recommended five servings of fruits and veggies per day (or even per week)? Getting to YUM is a practical and engaging guide for parents eager to get past their children’s food resistance—or to avoid it altogether. It introduces 7 Secrets of Raising Eager Eaters. (Secret 1: Teach your child to eat, just like you teach them to read! Secret 6: “Teach me to do it myself.” Kid participation is every parent’s secret weapon.) Karen Le Billon, author of French Kids Eat Everything, coaches readers through the process of taste training, including strategies, games and experiments that will encourage even reluctant eaters to branch out. Over 100 delicious, kid-tested, age-appropriate recipes lead families step-by-step through the process of learning to love new foods, enabling kids to really enjoy the foods we know they should be eating. Wise and compelling, Getting to YUM is grounded in revolutionary new research on the science of taste. Packed full of observations from real-life families, it provides everything parents need to transform their children—from babies to toddlers to teens—into good eaters for life.

Food Marketing to Children and Youth

Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth
Food Marketing to Children and Youth Book PDF

Author : Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth
Publisher : National Academies Press
Page : 537 pages
File Size : 52,9 Mb
Release : 2006-05-11
Category : Medical
ISBN : 9780309097130

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Food Marketing to Children and Youth by Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth Pdf

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Challenges and Opportunities for Change in Food Marketing to Children and Youth Book PDF

Author : Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention
Publisher : National Academies Press
Page : 87 pages
File Size : 54,5 Mb
Release : 2013-06-14
Category : Medical
ISBN : 9780309269537

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Challenges and Opportunities for Change in Food Marketing to Children and Youth by Institute of Medicine,Food and Nutrition Board,Standing Committee on Childhood Obesity Prevention Pdf

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Marketing Food to Children and Adolescents

Nicoletta A. Wilks
Marketing Food to Children and Adolescents Book PDF

Author : Nicoletta A. Wilks
Publisher : Unknown
Page : 0 pages
File Size : 47,5 Mb
Release : 2009
Category : Advertising
ISBN : 1606929135

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Marketing Food to Children and Adolescents by Nicoletta A. Wilks Pdf

This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.

Marketing Food to Children and Adolescents

Nicoletta A. Wilks
Marketing Food to Children and Adolescents Book PDF

Author : Nicoletta A. Wilks
Publisher : Unknown
Page : 110 pages
File Size : 41,8 Mb
Release : 2009
Category : Advertising
ISBN : 1614702160

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Marketing Food to Children and Adolescents by Nicoletta A. Wilks Pdf

"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.

Advances in Communication Research to Reduce Childhood Obesity

Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins
Advances in Communication Research to Reduce Childhood Obesity Book PDF

Author : Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins
Publisher : Springer Science & Business Media
Page : 558 pages
File Size : 52,8 Mb
Release : 2013-02-12
Category : Medical
ISBN : 9781461455110

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Advances in Communication Research to Reduce Childhood Obesity by Jerome D. Williams,Keryn E Pasch,Chiquita A. Collins Pdf

Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.

Preventing Childhood Obesity

Institute of Medicine,Board on Health Promotion and Disease Prevention,Food and Nutrition Board,Committee on Prevention of Obesity in Children and Youth
Preventing Childhood Obesity Book PDF

Author : Institute of Medicine,Board on Health Promotion and Disease Prevention,Food and Nutrition Board,Committee on Prevention of Obesity in Children and Youth
Publisher : National Academies Press
Page : 435 pages
File Size : 48,8 Mb
Release : 2005-01-31
Category : Medical
ISBN : 9780309133401

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Preventing Childhood Obesity by Institute of Medicine,Board on Health Promotion and Disease Prevention,Food and Nutrition Board,Committee on Prevention of Obesity in Children and Youth Pdf

Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€"an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth.

Food Marketing to Children and Adolescents

Oscar C. Thomas,Jim D. Jackson
Food Marketing to Children and Adolescents Book PDF

Author : Oscar C. Thomas,Jim D. Jackson
Publisher : Nova Science Publishers
Page : 0 pages
File Size : 46,6 Mb
Release : 2013
Category : Advertising
ISBN : 1626183929

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Food Marketing to Children and Adolescents by Oscar C. Thomas,Jim D. Jackson Pdf

This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids.

Food Marketing to Children and Adolescents

Oscar C. Thomas
Food Marketing to Children and Adolescents Book PDF

Author : Oscar C. Thomas
Publisher : Unknown
Page : 318 pages
File Size : 49,9 Mb
Release : 2013
Category : Health & Fitness
ISBN : 1626183937

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Food Marketing to Children and Adolescents by Oscar C. Thomas Pdf

This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids. The study serves as a follow-up to the Commission's 2008 report on food marketing requested by Congress. Also included in the report is a detailed analysis of the nutritional profile of foods marketed to youth.

Media and the Well-being of Children and Adolescents

Amy Beth Jordan,Daniel Romer
Media and the Well being of Children and Adolescents Book PDF

Author : Amy Beth Jordan,Daniel Romer
Publisher : Oxford University Press, USA
Page : 305 pages
File Size : 53,6 Mb
Release : 2014
Category : Psychology
ISBN : 9780199987467

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Media and the Well-being of Children and Adolescents by Amy Beth Jordan,Daniel Romer Pdf

The volume is divided into four parts. Part One provides up-to-date trends on children and adolescents' access to media in the home, as well as the time they spend with television, computers, and the Internet. Part Two presents research that highlights the potentially negative impact of age-inappropriate or excess media use on children's physical, cognitive, social, and emotional well-being. Part Three offers examples of how media enhance children's education, health, and social connections. Part Four explores implications for the creation of high-quality, enriching content that speaks to the needs and interests of young people today.

Marketing Nutrition

Brian Wansink
Marketing Nutrition Book PDF

Author : Brian Wansink
Publisher : University of Illinois Press
Page : 226 pages
File Size : 51,7 Mb
Release : 2010-10-01
Category : Health & Fitness
ISBN : 9780252092794

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Marketing Nutrition by Brian Wansink Pdf

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Children, Adolescents, and the Media

Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan
Children Adolescents and the Media Book PDF

Author : Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan
Publisher : SAGE Publications
Page : 849 pages
File Size : 54,5 Mb
Release : 2013-03-14
Category : Psychology
ISBN : 9781483315881

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Children, Adolescents, and the Media by Victor C. Strasburger,Barbara J. Wilson,Amy B. Jordan Pdf

Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.

Food advertising to children

Anna Lena Hallmann
Food advertising to children Book PDF

Author : Anna Lena Hallmann
Publisher : Anchor Academic Publishing (aap_verlag)
Page : 47 pages
File Size : 41,6 Mb
Release : 2014-07-18
Category : Education
ISBN : 9783954897254

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Food advertising to children by Anna Lena Hallmann Pdf

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the ‘Initiative for the responsible use and creation of children’s food advertising’.

Food Advertising and Marketing Directed at Children and Adolescents in the Us

Applied Research Press
Food Advertising and Marketing Directed at Children and Adolescents in the Us Book PDF

Author : Applied Research Press
Publisher : Createspace Independent Publishing Platform
Page : 46 pages
File Size : 54,8 Mb
Release : 2015-07-20
Category : Electronic
ISBN : 1515155609

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Food Advertising and Marketing Directed at Children and Adolescents in the Us by Applied Research Press Pdf

In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies. Proceeds from the sale of this book go to the support of an elderly disabled person.