Fund Raising In The United States

Author : Anonim
Publisher : Transaction Publishers
Page : 622 pages
File Size : 44,5 Mb
Release : 1965
Category : Social Science
ISBN : 1412824265

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Fund Raising in the United States by Anonim Pdf

Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American. This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge. As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.

Author : Scott M. Cutlip
Publisher : Transaction Pub
Page : 553 pages
File Size : 43,5 Mb
Release : 1965
Category : Social Science
ISBN : 0887383173

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Fund Raising in the United States by Scott M. Cutlip Pdf

Fund raising in the United States is big business. Some 350,000 nonprofit organizations employ an army of fund raisers, all competing for their share, employing the latest technology in computerized direct mail and telemarketing. The American public is swamped with appeals on behalf of this cause or that, as ever more ambitious financial goals are set. Equally intense are demands on active citizens to staff fund-raising drives; a 1987 survey found that 48 percent of Americans engage in some sort of volunteer work. Popular philanthropy, financed by organized, high-pressure fund raising, is uniquely American. This classic history of fund raising in the United States, first published in 1965, has been out of print for the last twenty-two years despite continuing demand. It covers the role of fund raising from the seventeenth century to the present, with emphasis on mass secular fund raising in the twentieth century (religious fund raising is excluded). It documents techniques and problems that are central to the profession today, as well as events and persons on the cutting edge. As both Cutlip and Schwartz indicate in this new edition, since 1964 the climate for philanthropy has been conditioned by two factors-public policies and public perception. Reduction in federal grants to charities and changes in tax policies have increased the gap between needs and resources. Public perception is also a problem, as the result of rampant scandals. Competition for the philanthropic dollar is keener than ever; but the picture is not all gloomy. Schwartz outlines nine positive trends. Among them is increasing interest in philanthropic studies in many areas of academia, including history, sociology, economics, public policy, behavioral sciences, social work, and American studies. There is also increasing interest overseas, as American approaches to fund raising become an example for other nations.

Author : James M. Greenfield
Publisher : John Wiley & Sons
Page : 466 pages
File Size : 43,8 Mb
Release : 1999-04-27
Category : Business & Economics
ISBN : 0471320145

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Fund Raising by James M. Greenfield Pdf

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. "There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

Author : Harold James Seymour
Publisher : Unknown
Page : 256 pages
File Size : 55,6 Mb
Release : 1988
Category : Business & Economics
ISBN : PSU:000018259957

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Designs for Fund-raising by Harold James Seymour Pdf

Author : Tom Ahern
Publisher : Emerson & Church, Publishers
Page : 196 pages
File Size : 48,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 1889102318

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How to Write Fundraising Materials that Raise More Money by Tom Ahern Pdf

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Author : Scott M. Cutlip
Publisher : Unknown
Page : 553 pages
File Size : 53,9 Mb
Release : 1965
Category : Electronic
ISBN : 0910294216

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Fund Raising in the United States by Scott M. Cutlip Pdf

A classic history of fund raising in the US, first published (by Rutgers U.P.) in 1965, and now reissued with a new preface and introduction. It covers the role of fund raising since the 17th century, with emphasis on mass secular fund raising in the 20th century (religious fund raising is excluded). Annotation copyrighted by Book News, Inc., Portland, OR

Author : Joan Flanagan
Publisher : McGraw Hill Professional
Page : 340 pages
File Size : 44,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 0809238462

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Successful Fundraising by Joan Flanagan Pdf

"Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and timetables, and all-new information on using the Internet, E-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover working with celebrities to raise funds and winning corporate dollars."--BOOK JACKET.

Author : Thomas E. Broce
Publisher : University of Oklahoma Press
Page : 316 pages
File Size : 54,9 Mb
Release : 1986
Category : Business & Economics
ISBN : 0806119888

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Fund Raising by Thomas E. Broce Pdf

Fund Raising has been used as a basic text in many universities at both the graduate and undergraduate levels. It was adopted by the National Society of Fund Raising Executives as a basic reference for its accrediation program. Many foundations give copies of the book to prospective grant seekers and use it as a text in fund raisers’ seminars. Charts, diagrams, time schedules, and appended models and examples provide all the basic tools. Every approach, every technique described in these pages it tried and proven.

Author : Jason Saul
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 52,9 Mb
Release : 2011-02-02
Category : Business & Economics
ISBN : 9781118010075

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The End of Fundraising by Jason Saul Pdf

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

Author : Anonim
Publisher : John Wiley & Sons
Page : 191 pages
File Size : 46,6 Mb
Release : 2004-05-21
Category : Business & Economics
ISBN : 9780787977023

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Fundraising in Times of Crisis by Anonim Pdf

In today's uncertain environment, where nonprofits find themselves grappling with the continued dowturn in the economy, the ongoing war on terrorism, government's cutbacks in social services, and a wave of organizational scandals--groups everywhere are straining to keep up with the increased demand for their services while struggling to generate funding. Fundraising in Times of Crisis draws on renowned consultant Kim Klein's more than twenty-five years of fundraising experience. This much-needed resource shows troubled groups how to identify what is really going on and how to assess the damage. Fundraising in Times of Crisis helps executive directors and development professionals of nonprofit organizations plan for both the short and long term and explains how to evaluate the success of their efforts. Checklists, tips, action steps and a wealth of examples walk you through the process of self-assessment and map out a road to recovery. No matter what your particular crisis--the sudden loss of an executive director, a public scandal, a major donor attrition, or a daunting increase in the demand for services--this book will show you how to survive and thrive in tough times.

Author : John Mutz,Katherine Murray
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 44,7 Mb
Release : 2010-02-04
Category : Business & Economics
ISBN : 9780470618769

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Fundraising For Dummies by John Mutz,Katherine Murray Pdf

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

Author : David Lansdowne
Publisher : Emerson & Church, Publishers
Page : 244 pages
File Size : 44,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 1889102199

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The Relentlessly Practical Guide to Raising Serious Money by David Lansdowne Pdf

Why of all the hundreds of fund raising books available did Americorps Vista, with offices throughout the United States, single out The Relentlessly Practical Guide to Raising Serious Money as the premier book on the subject and provide a copy to thousands of its staff?

Author : Kent E. Dove
Publisher : John Wiley & Sons
Page : 992 pages
File Size : 52,7 Mb
Release : 2001-03-01
Category : Business & Economics
ISBN : 9780787953522

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Conducting a Successful Fundraising Program by Kent E. Dove Pdf

The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Author : Kim Klein,Stephanie Roth
Publisher : Jossey-Bass
Page : 212 pages
File Size : 49,8 Mb
Release : 2001-08-15
Category : Business & Economics
ISBN : UOM:39015063295102

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Raise More Money by Kim Klein,Stephanie Roth Pdf

A collection of the best articles from past 20 years of the Grassroots Fundraising Journal offering nonprofit organizations a wealth of tips, strategies, and guidance on how to raise money. Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Author : P. Burke Keegan
Publisher : William Morrow Paperbacks
Page : 240 pages
File Size : 50,8 Mb
Release : 1994-04-13
Category : Business & Economics
ISBN : 0062732056

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Fundraising for Nonprofits by P. Burke Keegan Pdf

A guide that shows nonprofit organizations how to raise funds more effectively by working with their communities.