Generating Buy In

Generating Buy In Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Generating Buy In book. This book definitely worth reading, it is an incredibly well-written.

Generating Buy-in

Mark S. Walton
Generating Buy in Book PDF

Author : Mark S. Walton
Publisher : Amacom
Page : 0 pages
File Size : 40,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0814409059

Get Book

Generating Buy-in by Mark S. Walton Pdf

"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper " --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective "" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world "

Buy-In

John P. Kotter,Lorne Whitehead
Buy In Book PDF

Author : John P. Kotter,Lorne Whitehead
Publisher : Harvard Business Review Press
Page : 208 pages
File Size : 41,6 Mb
Release : 2010-10-06
Category : Business & Economics
ISBN : 9781633692145

Get Book

Buy-In by John P. Kotter,Lorne Whitehead Pdf

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

Generating Buy-in

Mark S. Walton
Generating Buy in Book PDF

Author : Mark S. Walton
Publisher : Taylor & Francis US
Page : 138 pages
File Size : 43,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0814407889

Get Book

Generating Buy-in by Mark S. Walton Pdf

The power not just to persuade, but to inspire, buy-in can be defined as the commitment of people working to achieve strategic objectives. This book features valuable tools for creating custom buy-in exercises and transferring the lessons to actual workplace settings.

Business Model Generation

Alexander Osterwalder,Yves Pigneur
Business Model Generation Book PDF

Author : Alexander Osterwalder,Yves Pigneur
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 55,6 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781118656402

Get Book

Business Model Generation by Alexander Osterwalder,Yves Pigneur Pdf

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Playing to Win

Alan G. Lafley,Roger L. Martin
Playing to Win Book PDF

Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 50,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395

Get Book

Playing to Win by Alan G. Lafley,Roger L. Martin Pdf

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

The B2B Social Media Book

Kipp Bodnar,Jeffrey L. Cohen
The B2B Social Media Book Book PDF

Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 40,7 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305

Get Book

The B2B Social Media Book by Kipp Bodnar,Jeffrey L. Cohen Pdf

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Influence Without Authority

Allan R. Cohen,David L. Bradford
Influence Without Authority Book PDF

Author : Allan R. Cohen,David L. Bradford
Publisher : John Wiley & Sons
Page : 436 pages
File Size : 51,5 Mb
Release : 2011-01-11
Category : Business & Economics
ISBN : 9781118045732

Get Book

Influence Without Authority by Allan R. Cohen,David L. Bradford Pdf

In organizations today, getting work done requires political and collaborative skills. That’s why the first edition of this book has been widely adopted as a guide for consultants, project leaders, staff experts, and anyone else who does not have direct authority but who is nevertheless accountable for results. In this revised edition, leadership gurus Allan Cohen and David Bradford explain how to get cooperation from those over whom you have no official authority by offering them help in the form of the “currencies” they value. This classic work, now revised and updated, gives you powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time, and resources.

Creating an Effective Public Sector

Mike Bourne,Pippa Bourne
Creating an Effective Public Sector Book PDF

Author : Mike Bourne,Pippa Bourne
Publisher : Routledge
Page : 248 pages
File Size : 45,7 Mb
Release : 2022-03-27
Category : Business & Economics
ISBN : 9781000549102

Get Book

Creating an Effective Public Sector by Mike Bourne,Pippa Bourne Pdf

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehensive chapters, the authors present structured ideas and practical approaches for achieving a more effective public sector. The book sets out a framework for visualising success in complex situations with multiple stakeholders. Topics include how you stimulate change and influence people to adopt changes, how you manage politics, set targets and standards, and measure them, and how you create a culture of high performance with a focus on getting the right things done. Effectiveness does not arise from excellence in one area alone and the book weaves together ideas on leadership, managing expectations, and keeping focus on the longer term. Creating an Effective Public Sector will be of interest to decision makers in the public sector, project managers working on central and local government projects, and senior civil servants. It will also be invaluable for advanced undergraduate and post-graduate students studying in the fields of government, project management, and public-sector management.

The New Rules of Lead Generation

David Scott
The New Rules of Lead Generation Book PDF

Author : David Scott
Publisher : AMACOM
Page : 292 pages
File Size : 50,7 Mb
Release : 2013-03-13
Category : Business & Economics
ISBN : 9780814432624

Get Book

The New Rules of Lead Generation by David Scott Pdf

From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.

Creating Great Choices

Jennifer Riel,Roger L. Martin
Creating Great Choices Book PDF

Author : Jennifer Riel,Roger L. Martin
Publisher : Harvard Business Press
Page : 272 pages
File Size : 43,8 Mb
Release : 2017-08-29
Category : Business & Economics
ISBN : 9781633692978

Get Book

Creating Great Choices by Jennifer Riel,Roger L. Martin Pdf

Move Beyond Trade-Off Thinking When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking. First introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs. Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

Generating Product Ideas

Artiom Dashinsky
Generating Product Ideas Book PDF

Author : Artiom Dashinsky
Publisher : Unknown
Page : 134 pages
File Size : 54,6 Mb
Release : 2020-08
Category : Electronic
ISBN : 9798668179381

Get Book

Generating Product Ideas by Artiom Dashinsky Pdf

Find ideas for your new next business, side hustle, or indie startup. FROM THE AMAZON BEST-SELLING AUTHOR Today every skill for building a product can be learnt online -- coding, design, marketing -- besides one: generating new product ideas. With this book, you will learn 17 actionable techniques for finding ideas to start your next profitable SaaS, physical, digital, services or content business. "The way to get good ideas is to get lots of ideas..." -- Linus Pauling, Nobel Prize laureate What will you learn from this book? Find ideas -- Discover actionable techniques to immediately find problems to build businesses around. Notice opportunities -- Learn the mental models that will help you to start noticing problems in the future and convert them into products later. Find niche markets -- Learn how to define the audiences that you'd enjoy serving and explore opportunities in their niches. Prioritize ideas -- Sort ideas with the biggest potential impact to fit your business and personal goals. What's inside? 17 actionable techniques for finding business problems through scientific research, web search analysis, market trends, your own experience, open data sets, unrelated industries, business model patterns, etc. 60+ examples of product ideas 6 printable PDF canvases for practicing the techniques No upsale, no fluff This book will benefit indie hackers building a bootstrapped business from home, entrepreneurs starting a lifestyle business, full-time employees exploring a side hustle, freelancers diversifying their income, or students looking for ideas for their school projects.

Ask

Ryan Levesque
Ask Book PDF

Author : Ryan Levesque
Publisher : Hay House, Inc
Page : 217 pages
File Size : 40,8 Mb
Release : 2019-07-02
Category : Business & Economics
ISBN : 9781401958794

Get Book

Ask by Ryan Levesque Pdf

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

Get Heard, Get Results

Simon Dowling
Get Heard Get Results Book PDF

Author : Simon Dowling
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 46,5 Mb
Release : 2020-01-09
Category : Business & Economics
ISBN : 9780730382027

Get Book

Get Heard, Get Results by Simon Dowling Pdf

Every great idea hinges on one thing: Buy-in You have ideas. You have projects and initiatives that you want to make a reality. But let's face it — unless you can get others to work with you, those ideas aren't going anywhere. Your ability to capture people's hearts and minds is the key to getting results. In his engaging style, author Simon Dowling will show you not just how to get heard, but how to create true buy-in around your ideas and initiatives — dealing with pushback along the way and turning talk into action.

Leading Change

John P. Kotter
Leading Change Book PDF

Author : John P. Kotter
Publisher : Harvard Business Press
Page : 210 pages
File Size : 45,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422186435

Get Book

Leading Change by John P. Kotter Pdf

From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

Orthopedic Practice Management

Eric C. Makhni,Melvin C. Makhni,Eric F. Swart,Charles A. Bush-Joseph
Orthopedic Practice Management Book PDF

Author : Eric C. Makhni,Melvin C. Makhni,Eric F. Swart,Charles A. Bush-Joseph
Publisher : Springer
Page : 242 pages
File Size : 41,8 Mb
Release : 2018-12-12
Category : Medical
ISBN : 9783319969381

Get Book

Orthopedic Practice Management by Eric C. Makhni,Melvin C. Makhni,Eric F. Swart,Charles A. Bush-Joseph Pdf

This unique resource provides a solid introduction to practice management for orthopedic practitioners—whether employed in a hospital setting, in private practice, or on faculty at a university setting—and it will be especially valuable to all surgeons still in their residency, providing valuable insight into how to best prepare to effectively care for patients. Orthopedists both domestic and international will benefit immensely from its contents, skills that are often overlooked in medical training. Part one presents the essentials of starting and building a practice, including strategic, personal and legal considerations, partnerships and ancillaries, keys for growth and success, incorporating mid-level providers, and the use of social media. Leadership and management are covered in part two, discussing the management of a private practice and a privademic medical center, recruitment and expansion, outcome collections, the pursuit of a dual degree, and all-important healthcare policy. Additional relevant topics are presented in part three, including surgical training and education, independent medical exams and legal depositions, board certification and maintenance, principles of clinical research, and surgical innovation. In today’s ever-changing healthcare climate, practitioners must know how to deliver the medicine they spent so many years learning and perfecting. Orthopedic Practice Management is the first text dedicated to teaching surgeons the essential non-clinical fundamentals for succeeding in healthcare. No matter what stage of practice you are in—from student to master surgeon—you will find that this book contains invaluable information for achieving success in orthopedics.