Global Luxury

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Global Luxury

Pierre-Yves Donzé,Rika Fujioka
Global Luxury Book PDF

Author : Pierre-Yves Donzé,Rika Fujioka
Publisher : Springer
Page : 287 pages
File Size : 48,9 Mb
Release : 2017-10-05
Category : Business & Economics
ISBN : 9789811052361

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Global Luxury by Pierre-Yves Donzé,Rika Fujioka Pdf

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Global Luxury Trends

J. Hoffmann,I. Coste-Manière
Global Luxury Trends Book PDF

Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Page : 275 pages
File Size : 41,6 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137287397

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Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

International Luxury Brand Strategy

Pierre Xiao Lu
International Luxury Brand Strategy Book PDF

Author : Pierre Xiao Lu
Publisher : Routledge
Page : 251 pages
File Size : 54,5 Mb
Release : 2021-11-21
Category : Business & Economics
ISBN : 9780429873966

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International Luxury Brand Strategy by Pierre Xiao Lu Pdf

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.

Global Marketing Strategies for the Promotion of Luxury Goods

Mosca, Fabrizio
Global Marketing Strategies for the Promotion of Luxury Goods Book PDF

Author : Mosca, Fabrizio
Publisher : IGI Global
Page : 329 pages
File Size : 42,8 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781466699595

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Global Marketing Strategies for the Promotion of Luxury Goods by Mosca, Fabrizio Pdf

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Luxury Marketing, Sustainability and Technology

Park Thaichon,Sara Quach
Luxury Marketing Sustainability and Technology Book PDF

Author : Park Thaichon,Sara Quach
Publisher : Taylor & Francis
Page : 195 pages
File Size : 42,5 Mb
Release : 2023-06-09
Category : Business & Economics
ISBN : 9781000891928

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Luxury Marketing, Sustainability and Technology by Park Thaichon,Sara Quach Pdf

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Luxury in Global Perspective

Karin Hofmeester,Bernd-Stefan Grewe
Luxury in Global Perspective Book PDF

Author : Karin Hofmeester,Bernd-Stefan Grewe
Publisher : Cambridge University Press
Page : 343 pages
File Size : 55,7 Mb
Release : 2016-11-28
Category : Business & Economics
ISBN : 9781107108325

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Luxury in Global Perspective by Karin Hofmeester,Bernd-Stefan Grewe Pdf

Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of jewels in Mughal India Kim Siebenhuner; 2. Diamonds as a global luxury commodity Karin Hofmeester; 3. Gold in twentieth-century India - a luxury? Bernd-Stefan Grewe; 4. Chinese porcelain local and global context: the imperial connection Anne Gerritsen; 5. Luxury or commodity? The success of Indian cotton cloth in the first global age Giorgio Riello; 6. The gendered luxury of wax prints in South Ghana: a local luxury good with global roots Silvia Ruschak; 7. From Venice to East Africa: history, uses and meanings of glass beads Karin Pallaver; 8. Imports and autarky: tortoiseshell in early modern Japan Martha Chaiklin; 9. Tickling and klicking the ivories - the metamorphosis of a global commodity in the nineteenth century Jonas Kranzer; 10. The conservation of luxury: safari hunting and the consumption of wildlife in twentieth-century East Africa Bernhard Gissibl; 11. Luxury as a global phenomenon: concluding remarks Bernd-Stefan Grewe and Karin Hofmeester

The Luxury Market in Brazil

C. Diniz
The Luxury Market in Brazil Book PDF

Author : C. Diniz
Publisher : Springer
Page : 181 pages
File Size : 44,7 Mb
Release : 2014-06-12
Category : Business & Economics
ISBN : 9781137432568

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The Luxury Market in Brazil by C. Diniz Pdf

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

The Oxford Handbook of Luxury Business

Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts
The Oxford Handbook of Luxury Business Book PDF

Author : Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts
Publisher : Oxford University Press
Page : 649 pages
File Size : 54,5 Mb
Release : 2022
Category : Business & Economics
ISBN : 9780190932220

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The Oxford Handbook of Luxury Business by Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts Pdf

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

The Luxury Market in India

G. Atwal,S. Jain
The Luxury Market in India Book PDF

Author : G. Atwal,S. Jain
Publisher : Springer
Page : 217 pages
File Size : 55,8 Mb
Release : 2012-08-29
Category : Business & Economics
ISBN : 9781137264169

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The Luxury Market in India by G. Atwal,S. Jain Pdf

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Luxury Brands in Emerging Markets

G. Atwal,D. Bryson
Luxury Brands in Emerging Markets Book PDF

Author : G. Atwal,D. Bryson
Publisher : Springer
Page : 214 pages
File Size : 44,5 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9781137330536

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Luxury Brands in Emerging Markets by G. Atwal,D. Bryson Pdf

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Luxury the Chinese Way

S. Rovai
Luxury the Chinese Way Book PDF

Author : S. Rovai
Publisher : Springer
Page : 185 pages
File Size : 55,6 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781137537751

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Luxury the Chinese Way by S. Rovai Pdf

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

Luxury Fashion Branding

U. Okonkwo
Luxury Fashion Branding Book PDF

Author : U. Okonkwo
Publisher : Springer
Page : 481 pages
File Size : 46,7 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9780230590885

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Luxury Fashion Branding by U. Okonkwo Pdf

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

The Road to Luxury

Ashok Som,Christian Blanckaert
The Road to Luxury Book PDF

Author : Ashok Som,Christian Blanckaert
Publisher : John Wiley & Sons
Page : 471 pages
File Size : 43,5 Mb
Release : 2015-03-30
Category : Business & Economics
ISBN : 9780470830024

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The Road to Luxury by Ashok Som,Christian Blanckaert Pdf

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Luxury Tourism

Roland Conrady,David Ruetz,Marc Aeberhard
Luxury Tourism Book PDF

Author : Roland Conrady,David Ruetz,Marc Aeberhard
Publisher : Springer Nature
Page : 330 pages
File Size : 52,7 Mb
Release : 2020-10-31
Category : Business & Economics
ISBN : 9783030598938

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Luxury Tourism by Roland Conrady,David Ruetz,Marc Aeberhard Pdf

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future. The content includes carefully selected leading examples from the most important segments of the tourism market, along with concrete recommendations and best practices. Sharing unique insights, the book is a must-read for those working in the tourism industry, as well as lecturers and university students of tourism.

The Emerald Handbook of Luxury Management for Hospitality and Tourism

Anupama S. Kotur,Saurabh Kumar Dixit
The Emerald Handbook of Luxury Management for Hospitality and Tourism Book PDF

Author : Anupama S. Kotur,Saurabh Kumar Dixit
Publisher : Emerald Group Publishing
Page : 395 pages
File Size : 44,5 Mb
Release : 2022-01-25
Category : Business & Economics
ISBN : 9781839829024

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The Emerald Handbook of Luxury Management for Hospitality and Tourism by Anupama S. Kotur,Saurabh Kumar Dixit Pdf

The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.