Globalisation And Advertising In Emerging Economies

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Globalisation and Advertising in Emerging Economies

Lynne Ciochetto
Globalisation and Advertising in Emerging Economies Book PDF

Author : Lynne Ciochetto
Publisher : Routledge
Page : 188 pages
File Size : 54,6 Mb
Release : 2013-10-11
Category : Political Science
ISBN : 9781136504464

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Globalisation and Advertising in Emerging Economies by Lynne Ciochetto Pdf

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

Advertising in Developing and Emerging Countries

Emmanuel C. Alozie
Advertising in Developing and Emerging Countries Book PDF

Author : Emmanuel C. Alozie
Publisher : CRC Press
Page : 352 pages
File Size : 50,9 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781317184997

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Advertising in Developing and Emerging Countries by Emmanuel C. Alozie Pdf

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Global Advertising Practice in a Borderless World

Robert Crawford,Linda Brennan,Lukas Parker
Global Advertising Practice in a Borderless World Book PDF

Author : Robert Crawford,Linda Brennan,Lukas Parker
Publisher : Taylor & Francis
Page : 236 pages
File Size : 51,6 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317421702

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Global Advertising Practice in a Borderless World by Robert Crawford,Linda Brennan,Lukas Parker Pdf

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Marketization

Himadri Roy Chaudhuri,Russell W. Belk
Marketization Book PDF

Author : Himadri Roy Chaudhuri,Russell W. Belk
Publisher : Springer Nature
Page : 312 pages
File Size : 42,6 Mb
Release : 2020-05-13
Category : Business & Economics
ISBN : 9789811545146

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Marketization by Himadri Roy Chaudhuri,Russell W. Belk Pdf

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices. This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.

Fashion Marketing in Emerging Economies Volume II

Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Fashion Marketing in Emerging Economies Volume II Book PDF

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 296 pages
File Size : 54,7 Mb
Release : 2022-12-12
Category : Business & Economics
ISBN : 9783031070785

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Fashion Marketing in Emerging Economies Volume II by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Marketing Communications in Emerging Economies, Volume I

Thomas Anning-Dorson,Robert E. Hinson,Henry Boateng,Albert Anani-Bossman,Ayça Can Kirgiz,Meenakshi Gujral
Marketing Communications in Emerging Economies Volume I Book PDF

Author : Thomas Anning-Dorson,Robert E. Hinson,Henry Boateng,Albert Anani-Bossman,Ayça Can Kirgiz,Meenakshi Gujral
Publisher : Springer Nature
Page : 318 pages
File Size : 51,7 Mb
Release : 2021-10-28
Category : Business & Economics
ISBN : 9783030813291

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Marketing Communications in Emerging Economies, Volume I by Thomas Anning-Dorson,Robert E. Hinson,Henry Boateng,Albert Anani-Bossman,Ayça Can Kirgiz,Meenakshi Gujral Pdf

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.

Marketing Communications and Brand Development in Emerging Economies Volume I

Ogechi Adeola,Robert E. Hinson,A M Sakkthivel
Marketing Communications and Brand Development in Emerging Economies Volume I Book PDF

Author : Ogechi Adeola,Robert E. Hinson,A M Sakkthivel
Publisher : Springer Nature
Page : 322 pages
File Size : 47,7 Mb
Release : 2022-05-04
Category : Business & Economics
ISBN : 9783030886783

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Marketing Communications and Brand Development in Emerging Economies Volume I by Ogechi Adeola,Robert E. Hinson,A M Sakkthivel Pdf

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

The Globalization of Advertising

James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock
The Globalization of Advertising Book PDF

Author : James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock
Publisher : Routledge
Page : 304 pages
File Size : 41,6 Mb
Release : 2010-12-09
Category : Business & Economics
ISBN : 9781135279806

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The Globalization of Advertising by James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock Pdf

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

Globalisation and Advertising in Emerging Economies

Lynne Ciochetto
Globalisation and Advertising in Emerging Economies Book PDF

Author : Lynne Ciochetto
Publisher : Routledge
Page : 223 pages
File Size : 50,6 Mb
Release : 2013-10-11
Category : Political Science
ISBN : 9781136504457

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Globalisation and Advertising in Emerging Economies by Lynne Ciochetto Pdf

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

Marketing Communications and Brand Development in Emerging Markets Volume II

Ogechi Adeola,Robert E. Hinson,A. M. Sakkthivel
Marketing Communications and Brand Development in Emerging Markets Volume II Book PDF

Author : Ogechi Adeola,Robert E. Hinson,A. M. Sakkthivel
Publisher : Springer Nature
Page : 318 pages
File Size : 54,6 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9783030955816

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Marketing Communications and Brand Development in Emerging Markets Volume II by Ogechi Adeola,Robert E. Hinson,A. M. Sakkthivel Pdf

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.

Globalization, the Multinational Firm, and Emerging Economies

Attila Yaprak,Hulya Tutek
Globalization the Multinational Firm and Emerging Economies Book PDF

Author : Attila Yaprak,Hulya Tutek
Publisher : JAI Press Incorporated
Page : 0 pages
File Size : 51,7 Mb
Release : 2000-12-20
Category : Business & Economics
ISBN : 0762306696

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Globalization, the Multinational Firm, and Emerging Economies by Attila Yaprak,Hulya Tutek Pdf

Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.

Marketing Communications in Emerging Economies, Volume II

Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid
Marketing Communications in Emerging Economies Volume II Book PDF

Author : Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid
Publisher : Springer Nature
Page : 313 pages
File Size : 50,5 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9783030813376

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Marketing Communications in Emerging Economies, Volume II by Thomas Anning-Dorson,Robert E. Hinson,Stanley Coffie,Genevieve Bosah,Ibn Kailan Abdul-Hamid Pdf

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Services Marketing Issues in Emerging Economies

Atanu Adhikari
Services Marketing Issues in Emerging Economies Book PDF

Author : Atanu Adhikari
Publisher : Springer Nature
Page : 195 pages
File Size : 47,7 Mb
Release : 2021-02-24
Category : Business & Economics
ISBN : 9789811587870

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Services Marketing Issues in Emerging Economies by Atanu Adhikari Pdf

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Fashion Marketing in Emerging Economies Volume I

Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Fashion Marketing in Emerging Economies Volume I Book PDF

Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 286 pages
File Size : 53,6 Mb
Release : 2022-12-06
Category : Business & Economics
ISBN : 9783031073267

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Fashion Marketing in Emerging Economies Volume I by Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah Pdf

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.

Entering & Succeeding in Emerging Countries

A. Coskun Samli
Entering Succeeding in Emerging Countries Book PDF

Author : A. Coskun Samli
Publisher : South Western Educational Publishing
Page : 222 pages
File Size : 42,8 Mb
Release : 2004
Category : Developing countries
ISBN : UOM:39076002451040

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Entering & Succeeding in Emerging Countries by A. Coskun Samli Pdf

Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority is a must-read for professionals, business owners, managers, and anyone else considering growing their business in the untapped market of developing countries. An expert in marketing in developing economies, Samli equips readers with proven techniques and practices to uncover and realize profitable opportunities. Extremely practical, he also offers insight into the following: Initiating your global strategy, Determining the best way to enter the market, Establishing Pricing Strategies, Monitoring results, and much more!