Download Full eBooks in PDF
Great Legal Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Great Legal Marketing book. This book definitely worth reading, it is an incredibly well-written.
Author : Benjamin W. Glass
Publisher : Morgan James Publishing
Page : 195 pages
File Size : 49,6 Mb
Release : 2011-11-01
Category : Business & Economics
ISBN : 9780983712503
Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
Author : Benjamin W. Glass,Word Association Publishers
Publisher : Unknown
Page : 0 pages
File Size : 46,7 Mb
Release : 2015
Category : Law firms
ISBN : 1633850803
Author : Matt Starosciak
Publisher : Proven Law Publishing
Page : 306 pages
File Size : 50,5 Mb
Release : 2017-08-01
Category : Business & Economics
ISBN : 9780999123102
The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Author : Deborah Brightman Farone
Publisher : Unknown
Page : 208 pages
File Size : 45,8 Mb
Release : 2019
Category : Law
ISBN : 1402431163
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author : Margaret Grisdela
Publisher : Rj Communications
Page : 176 pages
File Size : 50,9 Mb
Release : 2011-05-01
Category : Business & Economics
ISBN : 0979567416
Courting Your Clients is a legal marketing book that provides a rainmaking roadmap for lawyers at any point in their career. Attorneys will discover what works and what to avoid in building the right marketing programs for their law firm practice. Powerful business development techniques are described in detail, including how to generate new revenues quickly by marketing to current and past clients; how to build a strategic referral network; how to implement Internet marketing techniques for lead generation; and how to create high visibility speaking and publishing opportunities that attract qualified prospects. A sample attorney marketing plan is included as part of this fact-filled book.
Author : Bob Weiss
Publisher : CreateSpace
Page : 180 pages
File Size : 51,5 Mb
Release : 2014-05-20
Category : Law
ISBN : 149932183X
This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.
Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 54,5 Mb
Release : 2004
Category : Law
ISBN : 1590313550
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author : Conrad Saam
Publisher : Unknown
Page : 132 pages
File Size : 54,8 Mb
Release : 2020
Category : Lawyers
ISBN : 1641056088
Author : Nick Jervis
Publisher : Unknown
Page : 254 pages
File Size : 40,6 Mb
Release : 2017-09-14
Category : Law
ISBN : 1781332657
The legal world is changing fast, Getting more of the right clients and growing your law firm quickly, smoothly and profitably is getting harder and there is now more competition than ever before. Renowned legal marketing expert Nick Jervis unveils his 'Law Firm Growth Formula' a guide to help solicitors get and keep more clients.
Author : Michael Mogill
Publisher : Unknown
Page : 292 pages
File Size : 41,8 Mb
Release : 2018-10-18
Category : Law
ISBN : 154451252X
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases.
Author : Ursula Furi-Perry
Publisher : American Bar Association
Page : 252 pages
File Size : 55,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 1590319273
This thorough, easy-to-use handbook helps the reader select a law career best suited to one's interests, training, and aptitude, where a law degree is not a requirement. Each of the fifty careers profiled in the book includes interviews with people currently in that job; sample responsibilities; typical education and skills necessary; and further resources to help find out more, and how to enter the field. This new book from the American Bar Association is a must-have for anyone planning their future in law.
Author : Richard Jacobs
Publisher : Unknown
Page : 178 pages
File Size : 45,5 Mb
Release : 2013-05-01
Category : Electronic
ISBN : 0989477908
Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.
Author : Mike Morse,John Nachazel
Publisher : Unknown
Page : 222 pages
File Size : 55,5 Mb
Release : 2020-05-23
Category : Law
ISBN : 1544508557
Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn't grow as fast as you expected, the money doesn't come like you'd hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business. Now, along with John Nachazel, Mike has written the book he wishes he had twenty years ago. In Fireproof, the duo lay out a roadmap of business principles to help you sort out what's missing from your firm. By running your firm like a business, you are free to work in your sweet spot, doing what you love to do every day. You'll attract more clients, make more money, and enjoy newfound freedom. As your firm grows, you'll enjoy peace of mind knowing it'll bring more profitability-not more problems.
Author : Dan S. Kennedy,Shaun Buck
Publisher : Entrepreneur Press
Page : 281 pages
File Size : 54,6 Mb
Release : 2016-02-22
Category : Business & Economics
ISBN : 9781613083345
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author : John Fisher
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2014-01-06
Category : Business & Economics
ISBN : 1599324210
What if you had total control overyour hours and weekends? What if you didn't have toanswer to anyone? What if you took control over your future? When you work for someone else, you don't control your future. Your boss decides how much money you make and how many hours you work. For many, the law is just a job that you do to make ends meet and pay the bills. It's time to change that It's not just about work and money. It's about loving what you do and looking forward to coming to work. It's about spending time with your family and living a fun life. It's time you make the rules For the first time, you have in your hands the technical, managerial and entrepreneurial secrets to running a multi-million dollar law firm. Tried and true methods for managing and growing the injury law firm of your dreams is now in your hands--precise methods that, when applied, will slowly but surely grow your law firm into an asset that serves your ideal lifestyle. Who said you have to be a slave to your law practice? IT'S TIME TO BREAK ALL OF THE RULES so you have the one thing that all lawyers should seek: autonomy to live life on your terms. THE POWER OF A SYSTEM Torts, contracts, constitutional law...you got your fill in law school of theoretical concepts that you need to pass the bar exam. But then a funny thing happened, you got out of law school, opened your new law firm and you realized something--no one ever taught you how to run your own law firm in law school. Suddenly, you're on your own with fancy new letterhead, a few clients and not much else. Your dusty law school books aren't much help. It's great to have your book smarts and fancy law degree but how do you pay the bills every Friday when your staff wants their paycheck? You pull your hair out wondering how you got yourself into this mess. This book was written for you. You are not alone. Yes, others have done the same thing before you and believe it or not, there are tried and proven recipes for success. Instead of fumbling around like the other lawyers in your town and just waiting for your phone to ring with your next case, you study the recipe and principles for a big-time injury law firm and little by little you begin implementing systems into your new law firm. You have in your hands tried and proven systems for the injury law firm of your dreams. It's not just the technical aspects of running your own law firm, but the managerial and entrepreneurial principles that you must have to keep a constant stream of new cases and clients coming down the pipe. And no, these are not law school theoretical concepts but the technical, managerial and entrepreneurial "how to" steps that have been tried and tested over years of trial and error. You won't find a book like this in your law school library...or anywhere else. Law school's out--no more time for theoretical concepts--it's time to get bills paid, move cases to trial, start making money and begin living life on your terms. All royalties from the sale of this book are donated to Doc to Dock, Inc., an amazing nonprofit organization based in New York that collects unused and unwanted medical supplies from around the country and ships them to hospitals and clinics in impoverished Third World nations in Africa and Haiti. Every day tons of unused medical supplies and equipment are incinerated or tossed into landfills in the U.S. Rather than letting the unused medical supplies go to waste, Doc to Dock, Inc. collects the donated medical supplies consisting of basic medical devices such as catheters and ultrasound machines, and transports them to developing countries where they are needed the most. Doc to Dock, Inc. has provided shipments to 18 different countries in the poorest regions of sub-Saharan Africa and has made a huge difference in preventing very curable and basic illnesses that are often life-threatening in Africa due to their lack of medical supplies.